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Consumer behaviour
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Weißgerber, Anja
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SpringerLink / Bücher
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How to succeed in the digital age : strategies from 17 top managers
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Exploring the rise of fandom in contemporary consumer culture
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International Journal of Research in Business and Social Science : IJRBS
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International journal of contemporary hospitality management
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International journal of hospitality management
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of the Academy of Marketing Science
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The journal of services marketing
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Forschungsergebnisse der WU Wirtschaftsuniversität Wien
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1
Beziehungen zwischen Konsumenten und Marken : eine empirische Untersuchung von Markenbeziehungen
Lorenz, Bettina
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003775334
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2
Konsumentenverhalten in ereignisinduzierten Markenkrisen : der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003420222
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3
Konsumentenverhalten in ereignisinduzierten Markenkrisen : Der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515496
Saved in:
4
Die Existenz des hybriden Käufers : verhaltenstheoretische Analyse und empirische Untersuchung der Preisbereitschaft von Konsumenten
Schmitt, Sonja
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002956498
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