This research focuses on the factors that barriers and foster (drivers) digital innovation and entrepreneurship amongst small businesses operating in the Handicraft industry after the economic downturn. From the perspective of new Indian craft entrepreneurs, digital and innovative...

This research aimed to develop a digital platform that efficiently utilizes co-learning experiences between consumers and producers and to foster the preservation of local handicrafts in a manner that is both sustainable and economically feasible. This platform combines the co-design method with...

There are several enablers to the innovation capability in the exisiting literature, but they all are considered with equal importance. Researchers believe ranking will advance the understanding of academicians and practitioners further. Hence, we started by recognizing the enablers from the...

This study aimed to create the ability to maintain significant content to efficiently preserve the Thai hand-woven fabrics and to avoid the extinction of related skills and information. An online platform has the potential to be used as a medium to access the cultural heritage resources. The...

This research examines Chiapaneca handicraft as a driver of sustainable local development by artisans. Chiapaneca handicraft sale contributes to the Gross Domestic Product of Chiapa. Chiapaneca handicraft includes a wide variety of products, styles, and designs which represent the art and...

Um das Ziel einer positiven Profilierung einer Betriebstypenmarke mit Hilfe von Eigenmarken des Handels zu erreichen, bedarf es der richtigen Strategie der Anbindung der Handelsmarke an die Betriebstypenmarke. Der vorliegende Beitrag hat aufgezeigt, dass in erster Linie die Branded House sowie...