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  • Search: subject:"LOYALTY PROGRAM"
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Year of publication
Subject
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Loyalty program 972 Kundenbindungsprogramm 963 Consumer behaviour 548 Konsumentenverhalten 546 Beziehungsmarketing 534 Relationship marketing 532 Einzelhandel 160 Retail trade 157 Sales promotion 115 Verkaufsförderung 115 Kundenbindung 108 Theorie 104 Theory 104 Rabatt 98 Rebate 94 Deutschland 92 Germany 84 Customer satisfaction 83 Kundenzufriedenheit 82 Customer retention 72 Loyalty programs 64 USA 62 United States 62 Marketing management 49 Marketingmanagement 49 Preismanagement 48 Pricing strategy 48 Lebensmitteleinzelhandel 47 Food retailing 45 Online retailing 43 Online-Handel 43 Hotel industry 41 Hotellerie 41 Kundenkarte 41 Dienstleistungsqualität 40 Service quality 40 Mobile communications 37 Mobilkommunikation 37 Experiment 35 loyalty program 35
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Online availability
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Undetermined 352 Free 174 CC license 10
Type of publication
All
Article 734 Book / Working Paper 285 Other 1
Type of publication (narrower categories)
All
Article in journal 600 Aufsatz in Zeitschrift 600 Aufsatz im Buch 101 Book section 101 Graue Literatur 59 Non-commercial literature 59 Hochschulschrift 56 Arbeitspapier 39 Working Paper 39 Thesis 36 Case study 15 Fallstudie 15 research-article 10 Collection of articles written by one author 8 Sammlung 8 Collection of articles of several authors 7 Conference paper 7 Konferenzbeitrag 7 Sammelwerk 7 Dissertation u.a. Prüfungsschriften 4 Bibliografie enthalten 3 Bibliography included 3 Aufsatzsammlung 2 Interview 2 Mikroform 2 Article 1 Beispielsammlung 1 Einführung 1 Fallstudiensammlung 1 Guidebook 1 Handbook 1 Handbuch 1 Lehrbuch 1 Ratgeber 1 Textbook 1 Umfrage 1
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Language
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English 824 German 171 Undetermined 20 French 2 Lithuanian 2 Polish 1 Russian 1
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Author
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Bijmolt, Tammo H. A. 14 Rubinfeld, Daniel L. 13 Polinsky, Alan Mitchell 11 Tanford, Sarah 10 Chun, So Yeon 8 Dorotic, Matilda 8 Mattila, Anna S. 8 Verhoef, Peter C. 8 Zolfaghari, Saeed 8 Fearne, Andrew P. 7 Hoffmann, Anke 7 Papenhoff, Heike 7 Bazargan, Amirhossein 6 Breugelmans, Els 6 Meyer-Waarden, Lars 6 Prein, Jan 6 Steinhoff, Lena 6 Stourm, Valeria 6 Banik, Shanta 5 Caminal, Ramón 5 Hoynes, Hilary W. 5 Huber, Frank 5 Ieva, Marco 5 Karray, Salma 5 Kopalle, Praveen K. 5 Krafft, Manfred 5 Neslin, Scott A. 5 Pandey, Neeraj 5 Park, Young-Hoon 5 Sun, Yacheng 5 Wansink, Brian 5 Yang, Morgan X. 5 Yu, Irina Y. 5 Baloglu, Seyhmus 4 Bhardwaj, Renu 4 Boer, Evert R. de 4 Bradlow, Eric T. 4 Chan, Haksin 4 Ching, Andrew 4 Danaher, Peter J. 4
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Institution
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National Bureau of Economic Research 7 Springer Fachmedien Wiesbaden 4 Technische Universität Braunschweig 2 Verlag Dr. Kovač 2 Books on Demand GmbH <Norderstedt> 1 Bundesverband des Deutschen Textil-Einzelhandels 1 C. Eugen Maier Metallverarbeitung GmbH <Fellbach> 1 Center of Market Oriented Product and Production Management 1 Department of Social Services and Housing 1 Frankreich / Autorité de la Concurrence 1 Friedrich-Ebert-Stiftung / Gesprächskreis Verbraucherpolitik 1 Handelshochschule Leipzig 1 Humboldt-Universität zu Berlin 1 Institut de Préparation à l'Administration et à la Gestion (IPAG) 1 Institute for Social Research, the University of Michigan 1 Josef Eul Verlag GmbH 1 Nationalekonomiska Institutionen <Göteborg> 1 Shaker Verlag 1 Siauliai University 1 Springer Gabler <Firma> 1 Stanford Institute for Economic Policy Research 1 Technische Universität Berlin 1 Vytautas Magnus University 1 Wirtschafts- und Sozialpolitisches Forschungs- und Beratungszentrum <Bonn> / Gesprächskreis Verbraucherpolitik 1 epubli GmbH 1
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Published in...
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Journal of retailing and consumer services 44 Journal of business research : JBR 27 Handbuch Couponing 18 International journal of hospitality management 16 Journal of the Academy of Marketing Science 16 Journal of retailing 14 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 12 SpringerLink / Bücher 10 European journal of marketing : EJM 9 Marketing science 9 The service industries journal 9 International journal of retail & distribution management 8 Journal of consumer research : JCR ; an interdisciplinary bimonthly 8 Journal of marketing 8 Journal of travel and tourism marketing 8 Marketing letters : a journal of research in marketing 8 The international review of retail, distribution and consumer research 8 The journal of services marketing 8 International journal of contemporary hospitality management 7 Journal of marketing research : JMR 7 NBER working paper series 7 European journal of operational research : EJOR 6 Journal of hospitality marketing & management 6 Journal of promotion management : JPM 6 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 6 Journal of revenue and pricing management 6 Management science : journal of the Institute for Operations Research and the Management Sciences 6 Journal of air transport management 5 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 5 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 5 Kundenkarten : Kundenkartenprogramme erfolgreich gestalten 5 Kundenmanagement & Electronic Commerce 5 NBER Working Paper 5 Psychology & marketing 5 The Cornell hospitality quarterly 5 The journal of consumer marketing 5 Theoretical economics letters 5 Working paper / National Bureau of Economic Research, Inc. 5 Asia Pacific journal of marketing and logistics 4 Journal of consumer behaviour : an international research review 4
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Source
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ECONIS (ZBW) 972 RePEc 16 USB Cologne (EcoSocSci) 16 Other ZBW resources 10 BASE 5 EconStor 1
Showing 51 - 60 of 1,020
Cover Image
Time-limited loyalty rewards
Caminal, Ramón - In: The journal of industrial economics 70 (2022) 4, pp. 962-998
Persistent link: https://www.econbiz.de/10014310717
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Consumer response to personalized price promotions for food products
Thi Thuy Minh Nguyen - 2022
Persistent link: https://www.econbiz.de/10013187762
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Customer segment transition through the customer loyalty program
Kimura, Makoto - In: Asia Pacific journal of marketing and logistics 34 (2022) 3, pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
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Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay; Koetterheinrich, Kim; Bijmolt, … - In: Industrial marketing management : the international … 104 (2022), pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
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The loyalty program for our self-esteem : the role of collective self-esteem in luxury hotel membership programs
Shin, Minjung; Back, Ki-Joon; Lee, Choong-Ki; Lee, Young-Sub - In: The Cornell hospitality quarterly 63 (2022) 1, pp. 19-32
Persistent link: https://www.econbiz.de/10012800185
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Brand equity effects on financial performance in Japanese fashion market : applying complexity theory via fsQCA
Miao, Miao; Go, I; Ikeda, Kayo; Numata, Hideho - In: Journal of global fashion marketing : JGfM 13 (2022) 1, pp. 30-43
Persistent link: https://www.econbiz.de/10012803172
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Temporal orientation and customer loyalty programs
Hendler, Flavia; LaTour, Kathryn A.; Cotte, June - In: The Cornell hospitality quarterly 63 (2022) 4, pp. 448-464
Persistent link: https://www.econbiz.de/10013387219
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The impact of tangible and intangible rewards on online loyalty program, brand engagement, and attitudinal loyalty
Haverila, Matti J.; Haverila, Kai; McLaughlin, Caitlin; … - In: Journal of marketing analytics : JMA 10 (2022) 1, pp. 64-81
Persistent link: https://www.econbiz.de/10013163680
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Comparing the effectiveness of rewards and individually targeted coupons in loyalty programs
Gabel, Sebastian; Guhl, Daniel - In: Journal of retailing 98 (2022) 3, pp. 395-411
Persistent link: https://www.econbiz.de/10013426722
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Filling the fiscal basket : quantifying tax revenues from customer loyalty programmes
Croucamp, Ilanri; Craigen, Jade; Pidduck, Teresa Calvert; … - In: South African journal of accounting research 38 (2024) 3, pp. 247-263
Persistent link: https://www.econbiz.de/10015175456
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