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Search: subject:"LOYALTY PROGRAM"
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Subject
All
Loyalty program
972
Kundenbindungsprogramm
963
Consumer behaviour
548
Konsumentenverhalten
546
Beziehungsmarketing
534
Relationship marketing
532
Einzelhandel
160
Retail trade
157
Sales promotion
115
Verkaufsförderung
115
Kundenbindung
108
Theorie
104
Theory
104
Rabatt
98
Rebate
94
Deutschland
92
Germany
84
Customer satisfaction
83
Kundenzufriedenheit
82
Customer retention
72
Loyalty programs
64
USA
62
United States
62
Marketing management
49
Marketingmanagement
49
Preismanagement
48
Pricing strategy
48
Lebensmitteleinzelhandel
47
Food retailing
45
Online retailing
43
Online-Handel
43
Hotel industry
41
Hotellerie
41
Kundenkarte
41
Dienstleistungsqualität
40
Service quality
40
Mobile communications
37
Mobilkommunikation
37
Experiment
35
loyalty program
35
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Online availability
All
Undetermined
352
Free
174
CC license
10
Type of publication
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Article
734
Book / Working Paper
285
Other
1
Type of publication (narrower categories)
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Article in journal
600
Aufsatz in Zeitschrift
600
Aufsatz im Buch
101
Book section
101
Graue Literatur
59
Non-commercial literature
59
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56
Arbeitspapier
39
Working Paper
39
Thesis
36
Case study
15
Fallstudie
15
research-article
10
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8
Sammlung
8
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7
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7
Konferenzbeitrag
7
Sammelwerk
7
Dissertation u.a. Prüfungsschriften
4
Bibliografie enthalten
3
Bibliography included
3
Aufsatzsammlung
2
Interview
2
Mikroform
2
Article
1
Beispielsammlung
1
Einführung
1
Fallstudiensammlung
1
Guidebook
1
Handbook
1
Handbuch
1
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1
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1
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1
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1
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English
824
German
171
Undetermined
20
French
2
Lithuanian
2
Polish
1
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Author
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Bijmolt, Tammo H. A.
14
Rubinfeld, Daniel L.
13
Polinsky, Alan Mitchell
11
Tanford, Sarah
10
Chun, So Yeon
8
Dorotic, Matilda
8
Mattila, Anna S.
8
Verhoef, Peter C.
8
Zolfaghari, Saeed
8
Fearne, Andrew P.
7
Hoffmann, Anke
7
Papenhoff, Heike
7
Bazargan, Amirhossein
6
Breugelmans, Els
6
Meyer-Waarden, Lars
6
Prein, Jan
6
Steinhoff, Lena
6
Stourm, Valeria
6
Banik, Shanta
5
Caminal, Ramón
5
Hoynes, Hilary W.
5
Huber, Frank
5
Ieva, Marco
5
Karray, Salma
5
Kopalle, Praveen K.
5
Krafft, Manfred
5
Neslin, Scott A.
5
Pandey, Neeraj
5
Park, Young-Hoon
5
Sun, Yacheng
5
Wansink, Brian
5
Yang, Morgan X.
5
Yu, Irina Y.
5
Baloglu, Seyhmus
4
Bhardwaj, Renu
4
Boer, Evert R. de
4
Bradlow, Eric T.
4
Chan, Haksin
4
Ching, Andrew
4
Danaher, Peter J.
4
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Institution
All
National Bureau of Economic Research
7
Springer Fachmedien Wiesbaden
4
Technische Universität Braunschweig
2
Verlag Dr. Kovač
2
Books on Demand GmbH <Norderstedt>
1
Bundesverband des Deutschen Textil-Einzelhandels
1
C. Eugen Maier Metallverarbeitung GmbH <Fellbach>
1
Center of Market Oriented Product and Production Management
1
Department of Social Services and Housing
1
Frankreich / Autorité de la Concurrence
1
Friedrich-Ebert-Stiftung / Gesprächskreis Verbraucherpolitik
1
Handelshochschule Leipzig
1
Humboldt-Universität zu Berlin
1
Institut de Préparation à l'Administration et à la Gestion (IPAG)
1
Institute for Social Research, the University of Michigan
1
Josef Eul Verlag GmbH
1
Nationalekonomiska Institutionen <Göteborg>
1
Shaker Verlag
1
Siauliai University
1
Springer Gabler <Firma>
1
Stanford Institute for Economic Policy Research
1
Technische Universität Berlin
1
Vytautas Magnus University
1
Wirtschafts- und Sozialpolitisches Forschungs- und Beratungszentrum <Bonn> / Gesprächskreis Verbraucherpolitik
1
epubli GmbH
1
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Published in...
All
Journal of retailing and consumer services
44
Journal of business research : JBR
27
Handbuch Couponing
18
International journal of hospitality management
16
Journal of the Academy of Marketing Science
16
Journal of retailing
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
9
Marketing science
9
The service industries journal
9
International journal of retail & distribution management
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The international review of retail, distribution and consumer research
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of marketing research : JMR
7
NBER working paper series
7
European journal of operational research : EJOR
6
Journal of hospitality marketing & management
6
Journal of promotion management : JPM
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of revenue and pricing management
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Journal of air transport management
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
NBER Working Paper
5
Psychology & marketing
5
The Cornell hospitality quarterly
5
The journal of consumer marketing
5
Theoretical economics letters
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
Journal of consumer behaviour : an international research review
4
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Source
All
ECONIS (ZBW)
972
RePEc
16
USB Cologne (EcoSocSci)
16
Other ZBW resources
10
BASE
5
EconStor
1
Showing
51
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60
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1,020
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51
Time-limited loyalty rewards
Caminal, Ramón
- In:
The journal of industrial economics
70
(
2022
)
4
,
pp. 962-998
Persistent link: https://www.econbiz.de/10014310717
Saved in:
52
Consumer response to personalized price promotions for food products
Thi Thuy Minh Nguyen
-
2022
Persistent link: https://www.econbiz.de/10013187762
Saved in:
53
Customer segment transition through the customer
loyalty
program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
54
Quantifying the effect of status in a multi-tier
loyalty
program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
55
The
loyalty
program
for our self-esteem : the role of collective self-esteem in luxury hotel membership programs
Shin, Minjung
;
Back, Ki-Joon
;
Lee, Choong-Ki
;
Lee, Young-Sub
- In:
The Cornell hospitality quarterly
63
(
2022
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10012800185
Saved in:
56
Brand equity effects on financial performance in Japanese fashion market : applying complexity theory via fsQCA
Miao, Miao
;
Go, I
;
Ikeda, Kayo
;
Numata, Hideho
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
1
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012803172
Saved in:
57
Temporal orientation and customer loyalty programs
Hendler, Flavia
;
LaTour, Kathryn A.
;
Cotte, June
- In:
The Cornell hospitality quarterly
63
(
2022
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10013387219
Saved in:
58
The impact of tangible and intangible rewards on online
loyalty
program
, brand engagement, and attitudinal loyalty
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
10
(
2022
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10013163680
Saved in:
59
Comparing the effectiveness of rewards and individually targeted coupons in loyalty programs
Gabel, Sebastian
;
Guhl, Daniel
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 395-411
Persistent link: https://www.econbiz.de/10013426722
Saved in:
60
Filling the fiscal basket : quantifying tax revenues from customer loyalty programmes
Croucamp, Ilanri
;
Craigen, Jade
;
Pidduck, Teresa Calvert
; …
- In:
South African journal of accounting research
38
(
2024
)
3
,
pp. 247-263
Persistent link: https://www.econbiz.de/10015175456
Saved in:
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