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Search: subject:"LOYALTY PROGRAM"
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Subject
All
Loyalty program
963
Kundenbindungsprogramm
954
Consumer behaviour
538
Konsumentenverhalten
536
Beziehungsmarketing
526
Relationship marketing
524
Einzelhandel
159
Retail trade
156
Sales promotion
114
Verkaufsförderung
114
Kundenbindung
107
Theorie
102
Theory
102
Rabatt
98
Rebate
94
Deutschland
92
Germany
84
Customer satisfaction
82
Kundenzufriedenheit
81
Customer retention
71
Loyalty programs
63
USA
62
United States
62
Marketing management
49
Marketingmanagement
49
Preismanagement
48
Pricing strategy
48
Lebensmitteleinzelhandel
47
Food retailing
45
Online retailing
43
Online-Handel
43
Hotel industry
41
Hotellerie
41
Kundenkarte
41
Dienstleistungsqualität
39
Service quality
39
Mobile communications
37
Mobilkommunikation
37
Experiment
35
Internet marketing
34
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Undetermined
348
Free
170
CC license
8
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Article
724
Book / Working Paper
286
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1
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Article in journal
591
Aufsatz in Zeitschrift
591
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101
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101
Graue Literatur
59
Non-commercial literature
59
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56
Arbeitspapier
39
Working Paper
39
Thesis
36
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15
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15
research-article
10
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8
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8
Collection of articles of several authors
7
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7
Konferenzbeitrag
7
Sammelwerk
7
Dissertation u.a. Prüfungsschriften
4
Bibliografie enthalten
3
Bibliography included
3
Aufsatzsammlung
2
Interview
2
Mikroform
2
Article
1
Beispielsammlung
1
Einführung
1
Fallstudiensammlung
1
Guidebook
1
Handbook
1
Handbuch
1
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1
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1
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1
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1
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English
815
German
171
Undetermined
20
French
2
Lithuanian
2
Polish
1
Russian
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Author
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Bijmolt, Tammo H. A.
14
Rubinfeld, Daniel L.
13
Polinsky, Alan Mitchell
11
Tanford, Sarah
10
Chun, So Yeon
8
Dorotic, Matilda
8
Mattila, Anna S.
8
Verhoef, Peter C.
8
Zolfaghari, Saeed
8
Fearne, Andrew P.
7
Hoffmann, Anke
7
Papenhoff, Heike
7
Bazargan, Amirhossein
6
Breugelmans, Els
6
Ieva, Marco
6
Meyer-Waarden, Lars
6
Prein, Jan
6
Steinhoff, Lena
6
Stourm, Valeria
6
Banik, Shanta
5
Caminal, Ramón
5
Hoynes, Hilary W.
5
Huber, Frank
5
Karray, Salma
5
Kopalle, Praveen K.
5
Krafft, Manfred
5
Neslin, Scott A.
5
Pandey, Neeraj
5
Park, Young-Hoon
5
Sun, Yacheng
5
Wansink, Brian
5
Yang, Morgan X.
5
Yu, Irina Y.
5
Ziliani, Cristina
5
Baloglu, Seyhmus
4
Bhardwaj, Renu
4
Boer, Evert R. de
4
Bradlow, Eric T.
4
Chan, Haksin
4
Ching, Andrew
4
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Institution
All
National Bureau of Economic Research
7
Springer Fachmedien Wiesbaden
4
Technische Universität Braunschweig
2
Verlag Dr. Kovač
2
Books on Demand GmbH <Norderstedt>
1
Bundesverband des Deutschen Textil-Einzelhandels
1
C. Eugen Maier Metallverarbeitung GmbH <Fellbach>
1
Center of Market Oriented Product and Production Management
1
Department of Social Services and Housing
1
Frankreich / Autorité de la Concurrence
1
Friedrich-Ebert-Stiftung / Gesprächskreis Verbraucherpolitik
1
Handelshochschule Leipzig
1
Humboldt-Universität zu Berlin
1
Institut de Préparation à l'Administration et à la Gestion (IPAG)
1
Institute for Social Research, the University of Michigan
1
Josef Eul Verlag GmbH
1
Nationalekonomiska Institutionen <Göteborg>
1
Shaker Verlag
1
Siauliai University
1
Springer Gabler <Firma>
1
Stanford Institute for Economic Policy Research
1
Technische Universität Berlin
1
Vytautas Magnus University
1
Wirtschafts- und Sozialpolitisches Forschungs- und Beratungszentrum <Bonn> / Gesprächskreis Verbraucherpolitik
1
epubli GmbH
1
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Published in...
All
Journal of retailing and consumer services
44
Journal of business research : JBR
27
Handbuch Couponing
18
International journal of hospitality management
16
Journal of the Academy of Marketing Science
16
Journal of retailing
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
9
Marketing science
9
The service industries journal
9
International journal of retail & distribution management
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The international review of retail, distribution and consumer research
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of marketing research : JMR
7
NBER working paper series
7
European journal of operational research : EJOR
6
Journal of hospitality marketing & management
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Journal of air transport management
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
NBER Working Paper
5
Psychology & marketing
5
The Cornell hospitality quarterly
5
The journal of consumer marketing
5
Theoretical economics letters
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
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Source
All
ECONIS (ZBW)
963
RePEc
16
USB Cologne (EcoSocSci)
16
Other ZBW resources
10
BASE
5
EconStor
1
Showing
61
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70
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1,011
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61
Healthy foods, healthy sales? : cross-category effects of a
loyalty
program
promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
62
Call it a customer club! : how reward programme's name impacts programme effectiveness
Mimouni Chaabane, Aïda
;
Pez, Virginie
;
Butori, Raphaëlle
- In:
International journal of retail and distribution management
52
(
2024
)
3
,
pp. 312-326
Persistent link: https://www.econbiz.de/10014513270
Saved in:
63
Comparison of generational loyalty models and loyalty programs for Millennial, Generation X, and Baby Boomer hotel customers
Whalen, Elizabeth A.
;
Bowen, John T.
;
Baloglu, Seyhmus
- In:
Journal of hospitality and tourism insights
7
(
2024
)
4
,
pp. 2328-2346
Persistent link: https://www.econbiz.de/10015053384
Saved in:
64
Unlocking the power of gamification : alleviating reward-sensitivity in promotional interactions
Lee, Wangoo
;
Lu, Lu
;
Li, Xiang
- In:
International journal of hospitality management
119
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10015070221
Saved in:
65
Designing and evaluating insurance customer loyalty programs for different customer groups based on their lifetime value
Ebrahimi, Abolghasem
;
Askarifar, Kazem
;
Nikbakht, Amin
- In:
Journal of financial services marketing
29
(
2024
)
3
,
pp. 808-825
Persistent link: https://www.econbiz.de/10015061269
Saved in:
66
Personalized email marketing in loyalty programs : the role of multidimensional construal levels
Zhang, Junzhou
;
Liu-Thompkins, Yuping
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 196-216
Persistent link: https://www.econbiz.de/10015047083
Saved in:
67
Customer behavior across competitive loyalty programs
Khodakarami, Farnoosh
;
Petersen, J. Andrew
;
Venkatesan, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 892-913
Persistent link: https://www.econbiz.de/10015048006
Saved in:
68
Modeling social coupon redemption decisions of consumers in food industry : a machine learning perspective
Ram, Pappu Kalyan
;
Pandey, Neeraj
;
Persis, Jinil
- In:
Technological forecasting and social change : an …
200
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10015121151
Saved in:
69
Does program loyalty induce brand loyalty?
Funde, Yogesh
;
Shrivastava, Amit
- In:
International journal of business innovation and …
35
(
2024
)
4
,
pp. 578-593
Persistent link: https://www.econbiz.de/10015358502
Saved in:
70
Effects of offline versus online promotional media on consumer response : can print versus online coupons be more effective at increasing redemption behavior?
Togawa, Taku
;
Ishii, Hiroaki
;
Kwon, Soonho
;
Hiraki, Ikumi
; …
- In:
Journal of advertising research
64
(
2024
)
4
,
pp. 416-429
Persistent link: https://www.econbiz.de/10015173657
Saved in:
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