Search Results - subject:"Laddering technique"

Hierarchical representation study on personal motives of summer holiday seekers : the case of Italy during the COVID-19 pandemic

Hichy, Zira; Platania, Marco - In: Enlightening tourism : ET ; a pathmaking journal 12 (2022) 2, pp. 600-626

Persistent link: https://www.econbiz.de/10013466010

Drivers of ethical consumption : insights from a developing country

Hasan, Sabeehuddin; Wooliscroft, Ben; … - In: Journal of macromarketing 43 (2023) 2, pp. 175-189

Persistent link: https://www.econbiz.de/10014294186

Negative brand meaning co‐creation in social media brand communities: A laddering approach using NVivo

Rossolatos, George - In: Psychology & Marketing 36 (2019) 12, pp. 1249-1266

Social media brand communities (SMBCs) have been heralded for their co-creative, participatory potential whereby consumers actively contribute to the proliferation of meaningful brand avenues in a virtuously circular relationship with brands. Elevated loyalty and enhanced brand equity have been...

Persistent link: https://www.econbiz.de/10012428763

Means – End Chain Theory and Laddering Technique: Applications in Consumer Behavior Research

Kangal, Ayça - In: Business and Economics Research Journal 4 (2013) 2, pp. 55-55

Means – end chain (MEC) theory and laddering technique uncovers the decision making process of consumers related to …, practices in consumer behavior, laddering technique, data collection, data analyze and interperation steps, limits of the … laddering technique and alternatives of soft laddering (hard laddering) is discussed. Laddering technique among with alternative …

Persistent link: https://www.econbiz.de/10010840084

Measuring unobservable factors in residential developments: a structural equation approach

Lundgren, Berndt Allan; Wallentin, Fan Yang - In: Journal of European Real Estate Research 9 (2016) 3, pp. 250-272

residential development project in Stockholm came from interviews using the laddering technique. Qualitative data were …

Persistent link: https://www.econbiz.de/10014862925

Customer service experiences : Developing and applying a sequentialincident laddering technique

Jüttner, Uta; Schaffner, Dorothea; Windler, Katharina; … - In: European Journal of Marketing 47 (2013) 5/6, pp. 738-769

Purpose – The purpose of this paper is to develop and apply the sequential incident laddering technique as a novel … foundation in the extant literature. Design/methodology/approach – The paper applies the sequential incident laddering technique …

Persistent link: https://www.econbiz.de/10014722912

Integrating qualitative and quantitative methods to enhance means-end approach

Wu, Wann-Yih; Fu, Chen-Su - In: Quality & Quantity: International Journal of Methodology 45 (2011) 4, pp. 885-899

Persistent link: https://www.econbiz.de/10009396223

Use of dynamic programming to improve the detection of means-end chains from laddering data

Lin, Chin-Feng - In: Quality & Quantity: International Journal of Methodology 45 (2011) 6, pp. 1385-1396

Persistent link: https://www.econbiz.de/10009396852