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Search: subject:"Language familiarity"
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Consumer behaviour
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Mehrsprachigkeit
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Multilingualism
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Language familiarity
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Markenartikel
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Multilingual packaging
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Social crowding
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Ursprungsregeln
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ad effectiveness
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brand origin
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code-switching
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foreign language familiarity
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Öko-Produkt
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International journal of advertising : the quarterly review of marketing communications
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Does multilingual packaging influence purchasing in retail segment? : evidence from multiple experiments
Tan, Fuqiang
;
Li, Xi
;
Agarwal, Reeti
;
Joshi, Yatish
; …
- In:
Journal of retailing and consumer services
79
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10015101895
Saved in:
2
Creating an effective code-switched ad for monolinguals : the influence of brand origin and foreign
language
familiarity
Lin, Ying-Ching
;
Wang, Kai-Yu
;
Hsieh, Jun-Yi
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 613-631
Persistent link: https://www.econbiz.de/10011849206
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