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Search: subject:"Language style"
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Consumer behaviour
12
Konsumentenverhalten
12
Language
11
Sprache
11
Language style
9
Communication
4
Internet marketing
4
Kommunikation
4
Online-Marketing
4
Viral marketing
4
Virales Marketing
4
Brand image
3
Brand management
3
Emotion
3
Markenführung
3
Markenimage
3
Online retailing
3
Online reviews
3
Online-Handel
3
Advertising effects
2
Beziehungsmarketing
2
Brand prominence
2
Brand trust
2
Cognition
2
Crowdfunding
2
Customer service
2
Dienstleistung
2
Dienstleistungsqualität
2
Dienstleistungssektor
2
Kognition
2
Kundenservice
2
Language accommodation
2
Language style matching
2
Relationship
2
Relationship marketing
2
Review helpfulness
2
Robot
2
Roboter
2
Service industry
2
Service quality
2
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Undetermined
18
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Article
18
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Article in journal
17
Aufsatz in Zeitschrift
17
research-article
1
Language
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English
18
Author
All
Mattila, Anna S.
3
Moradi, Masoud
3
Badrinarayanan, Vishag
2
Jakic, Ana
2
Meyer, Anton
2
Wagner, Maximilian Oskar
2
Babin, Barry J.
1
Cao, Edita
1
Chen, Haipeng
1
Choi, Sungwoo
1
Chung, Namho
1
Dass, Mayukh
1
Ding, Zhihua
1
Fan, Alei
1
Gerpott, Fabiola
1
Gong, Yixuan
1
Handke, Lisa
1
Hlee, Sunyoung
1
Kauffeld, Simone
1
Klonek, Florian
1
Koo, Chulmo
1
Kumar, Piyush
1
Lee, Hyunae
1
Leung, Daniel
1
Liu, Angela Xia
1
Liu, Canmian
1
Liu, Qing
1
Meinecke, Annika L.
1
Mou, Yupeng
1
Pfeiffer, Bruce E.
1
Shan, Minghui
1
Shen, Han
1
Su, Lixun
1
Sundar, Aparna
1
Wu, Luorong
1
Xie, Lishan
1
Xie, Ying
1
Ye, Tian
1
Zhang, Jurui
1
Zhang, Shu
1
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Published in...
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International journal of hospitality management
4
Journal of business research : JBR
2
Journal of service management
2
Group & organization management : an international journal
1
Journal of Service Management
1
Journal of business and psychology
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of service theory and practice
1
Journal of vacation marketing
1
Marketing intelligence & planning
1
Psychology & marketing
1
The journal of product & brand management
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
17
Other ZBW resources
1
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1
The effect of
language
style
in online reviews on consumers' word-of-mouth recommendations
Zhu, Zhenzhong
;
Zhao, Xiaowen
;
Shan, Minghui
;
Chen, Haipeng
- In:
Journal of service management
36
(
2025
)
1
,
pp. 75-99
Persistent link: https://www.econbiz.de/10015401047
Saved in:
2
How to respond to negative online reviews :
language
style
matters
Zhang, Shu
;
Su, Lixun
;
Zhuang, Weiling
;
Babin, Barry J.
- In:
Journal of service theory and practice
34
(
2024
)
4
,
pp. 598-620
Persistent link: https://www.econbiz.de/10015055440
Saved in:
3
Complement or substitute? : a study of the impact of artificial intelligence on consumers' resistance
Mou, Yupeng
;
Gong, Yixuan
;
Ding, Zhihua
- In:
Marketing intelligence & planning
42
(
2024
)
4
,
pp. 647-665
Persistent link: https://www.econbiz.de/10015056891
Saved in:
4
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
5
Formal versus casual : how do customers respond to service robots' uniforms? : the roles of service type and
language
style
Liu, Canmian
;
Xie, Lishan
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014439968
Saved in:
6
When groups of different sizes collide : effects of targeted verbal aggression on intragroup functioning
Klonek, Florian
;
Gerpott, Fabiola
;
Handke, Lisa
- In:
Group & organization management : an international journal
48
(
2023
)
4
,
pp. 1203-1244
Persistent link: https://www.econbiz.de/10014368756
Saved in:
7
The influence of
language
style
(formal vs. colloquial) on the effectiveness of charitable appeals
Pfeiffer, Bruce E.
;
Sundar, Aparna
;
Cao, Edita
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 542-553
Persistent link: https://www.econbiz.de/10014290761
Saved in:
8
Differential effects of analytical versus emotional rhetorical style on review helpfulness
Moradi, Masoud
;
Dass, Mayukh
;
Kumar, Piyush
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468771
Saved in:
9
The impact of environmental messages on consumer responses to plant-based meat : does
language
style
matter?
Ye, Tian
;
Mattila, Anna S.
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014227202
Saved in:
10
Unraveling the interplay of review depth, review breadth, and review
language
style
on review usefulness and review adoption
Leung, Daniel
- In:
International journal of hospitality management
97
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012820018
Saved in:
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