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  • Search: subject:"Lead generation ads"
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Subject
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Advertising effects 1 Consumer behaviour 1 Data protection 1 Datenschutz 1 In-feed ads 1 Interactive media 1 Interactivity theory 1 Interaktive Medien 1 Konsumentenverhalten 1 Lead generation ads 1 Perceived control 1 Perceived vulnerability 1 Self-disclosure intention 1 Werbewirkung 1
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Article 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
Author
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Guo, Bo 1 Jiang, Zhi-bin 1 Sun, Xue 1 Xu, Yuanyuan 1
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication 1
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ECONIS (ZBW) 1
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Consumer interaction and privacy : the impact of in-feed lead generation ads on self-disclosure intention
Guo, Bo; Sun, Xue; Jiang, Zhi-bin; Xu, Yuanyuan - In: Journal of research in interactive marketing : … 19 (2025) 4, pp. 571-589
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