Purpose – This paper seeks to explore how moderation can and should be modeled in cross‐national/cultural contexts. A multi‐national study of consumer involvement is utilized to demonstrate proper methods for modeling the different types of moderation. Design/methodology/approach – Using...

Purpose – This paper identifies key forces influencing the degree of managerial public relations (MPR), i.e. the practice of public relations (PR) as a strategic tool. Design/methodology/approach – Using survey data of nearly 300 PR consultants from English firms, the authors propose a...

Purpose – Green supply chain management is a concept that is gaining popularity in the South East Asian region. For many organizations in this region it is a way to demonstrate their sincere commitment to sustainability. However, if green supply chain management practices are to be fully...

Purpose – To empirically investigate the relationships among critical TQM factors and business results. Design/methodology/approach – Twenty‐three hypotheses regarding the relationships among TQM factors and business results have been developed through literature review and tested using...

Purpose – This study was designed to extend knowledge of cognitive processing of country of origin cues by refining the concept of country image and investigating its role in product evaluations. Design/methodology/approach – Data were collected from residents of a large North American...

Purpose – This paper aims to focus on the diffusion process of Knowledge management systems (KMSs). Specifically, to identify the sequence of stages of the process. Design/methodology/approach – The paper presents a six‐stage model of the KMS diffusion process. It then provides an...

Purpose – This research study aims to examine the practicality and application of a customer‐based brand equity model, based on Aaker's well‐known conceptual framework of brand equity. Design/methodology/approach – The study employed structural equation modelling to investigate the...

Job satisfaction and burnout are two multidimensional constructs, which represent affective work responses. The present study was designed to examine: the multivariate relationship between burnout and job satisfaction, and the degree of their distinctiveness. Self‐reported questionnaires were...

This study investigates the applicability of a modified SERVQUAL instrument as a means of measuring residents' perceptions of long‐term health‐care service quality in the USA and UK. The results confirm a stable, four‐factor structure that is similar to previously defined service quality...