Search Results - subject:"Live streaming commerce"

Economic Impact of Live Streaming Commerce on Small and Medium-sized Enterprises

Hwang, Jaunghyun; Kim, Donggeun; Kim, Alex Jiyoung; … - 2024

This study investigates the adoption of live streaming commerce among the small and medium-sized enterprises (SMEs) in … live streaming commerce experience. By comparing SMEs' performance before and after adoption of live streaming commerce, we … items sold per sale all improve after the adoption of live streaming commerce, highlighting the potential of live streaming …

Persistent link: https://www.econbiz.de/10015057395

Informative or affective? : exploring the effects of streamers’ topic types on user engagement in live streaming commerce

Luo, Lijuan; Xu, Meiling; Zheng, Yujie - In: Journal of retailing and consumer services 79 (2024), pp. 1-16

Persistent link: https://www.econbiz.de/10015095373

Price and quality strategy in live streaming e-commerce with consumers' social interaction and celebrity sales agents

Ji, Guojun; Fu, Tianyu; Choi, Tsan-Ming; Kumar, Ajay; … - In: IEEE transactions on engineering management : EM ; a … 71 (2024), pp. 4063-4075

Persistent link: https://www.econbiz.de/10015407783

Unboxing gender differences toward impulsive buying tendency in live-streaming shopping

Luo, Xi; Cheah, Jun-Hwa; Lim, Xin Jean - In: International journal of consumer studies 49 (2025) 3, pp. 1-25

Persistent link: https://www.econbiz.de/10015374649

Engaging customer in live-streaming commerce : the impact of interactivity and perceived value on trust

Amilia, Rizkia Ayu; Aprianingsih, Atik; Purwanegara, … - In: International journal of electronic customer … 15 (2025) 1/2, pp. 73-92

Persistent link: https://www.econbiz.de/10015413047

How facial cues of streamers drive purchase intention in live streaming commerce : based on a lens model

Zhang, Yun; Li, Xia; Liu, Rongqin; Shuai, Qinghong; … - In: Journal of business research : JBR 190 (2025), pp. 1-18

Persistent link: https://www.econbiz.de/10015416599

Understanding the switching intention to virtual streamers in live streaming commerce : innovation resistances, shopping motivations and personalities

Shao, Zhucheng - In: Journal of research in interactive marketing : … 19 (2025) 3, pp. 333-357

Persistent link: https://www.econbiz.de/10015416705

A meta-analytic review of live streaming commerce research through the lens of means-end-chain

Xu, Xiaoyu; Sun, Huan; Jia, Qingdan - In: Journal of business research : JBR 195 (2025), pp. 1-14

Persistent link: https://www.econbiz.de/10015432166

Feeling grounded when watching live streaming shows of highly anthropomorphic interactive virtual influencers : an exploratory study on customer opinions

Xie, Yancong; Desouza, Kevin C. - In: Journal of business research : JBR 199 (2025), pp. 1-15

Persistent link: https://www.econbiz.de/10015440442

How cool virtual streamer influences customer in live-streaming commerce? : an explanation of stereotype content model

Gao, Wei; Jiang, Ning; Guo, Qingqing - In: Journal of retailing and consumer services 82 (2025), pp. 1-9

Persistent link: https://www.econbiz.de/10015441262