Search Results - subject:"Live-streaming e-commerce"

The trust-driven path to consumer engagement behaviors : exploring the role of streamer and platform characteristics in live-streaming E-commerce

Tedjakusuma, Adi Prasetyo; Silalahi, Andri Dayarana K.; … - In: Digital business 5 (2025) 1, pp. 1-15

Live-streaming e-commerce is revolutionizing online retail by fostering real-time consumer engagement, yet limited …, personalized shopping experiences to boost trust and engagement. The study advances live-streaming e-commerce by providing insights …

Persistent link: https://www.econbiz.de/10015410567

A Stackelberg game-based logistics cooperation model for agricultural product supply chains in live streaming e-commerce

Shi, Lijun; Cheng, Hailong - 2025

The rapid growth of live streaming e-commerce (LSEC) has revolutionized agricultural product sales, but the perishable … products live streaming e-commerce supply chain. This study analyzes four logistics decision models using the Stackelberg game … choice of logistics cooperation model for players in the agricultural products live streaming e-commerce supply chain. The …

Persistent link: https://www.econbiz.de/10015420341

Machines vs. humans : the evolving role of artificial intelligence in livestreaming e-commerce

Yuan, Haixia; Lü, Kevin; Fang, Wenting - In: Journal of business research : JBR 188 (2025), pp. 1-16

Persistent link: https://www.econbiz.de/10015159439

How does blockchain mitigate false advertising in live streaming e-commerce? : a tripartite stochastic evolutionary game approach

Wang, Ruipeng; Tai, Yuhong - In: Journal of retailing and consumer services 85 (2025), pp. 1-23

Persistent link: https://www.econbiz.de/10015441842

Offline planning and online learning under recovering rewards

Simchi-Levi, David; Zheng, Zeyu; Zhu, Feng - In: Management science : journal of the Institute for … 71 (2025) 1, pp. 298-317

Persistent link: https://www.econbiz.de/10015409697

The persuasive effects of scarcity messages on impulsive buying in live-streaming e-commerce : the moderating role of time scarcity

Hao, Shuaikang; Huang, Ling - In: Asia Pacific journal of marketing and logistics 37 (2025) 2, pp. 441-459

Persistent link: https://www.econbiz.de/10015211065

Maintaining E-commerce supply chain viability : addressing supply risks with a strategic live-streaming channel

Li, Qingying; Zhu, Shuo; Choi, Tsan-Ming; Shen, Bin - In: Omega : the international journal of management science 133 (2025), pp. 1-21

Persistent link: https://www.econbiz.de/10015407643

Evolutionary strategies in live-streaming e-commerce : a four-player game model analysis

Xiong, Yangchun; Chen, Baifu - In: Human systems management 44 (2025) 4, pp. 661-678

Persistent link: https://www.econbiz.de/10015481434

The power of body language : understanding anchor's body language and the success of live-streaming e-commerce

Yang, Hangsheng; Xu, Xu; Wang, Bin - In: Nankai business review international 16 (2025) 2, pp. 332-358

Persistent link: https://www.econbiz.de/10015415084

Understanding the effects of live streamers' appearance and abilities in shaping consumer purchase : a cross-cultural empirical research

Wang, Zerong; Wang, Zeen; Rinprasertmeechai, Denisa; … - In: Journal of retailing and consumer services 81 (2024), pp. 1-14

Persistent link: https://www.econbiz.de/10015123435