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Search: subject:"Livestreaming e-commerce"
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Consumer behaviour
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E-commerce
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Electronic Commerce
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Livestreaming e-commerce
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Online-Handel
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Livestreaming e-commerce failure
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livestreaming e-commerce
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Chen, Jianyu
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Ding, Jianwei
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Gong, Xiushuang
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Lou, Chen
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Ren, Rui
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Journal of current issues and research in advertising
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Active or avoidance coping? : influencing mechanisms of streamers' coping strategies on viewers' word of mouth after
livestreaming
e-commerce
failures
Chen, Jianyu
;
Gong, Xiushuang
;
Ren, Rui
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253469
Saved in:
2
Modeling the effects of streamer characteristics and platform affordances in
livestreaming
e-commerce
: a mixed-methods approach
Zhou, Xuan
;
Lou, Chen
- In:
Journal of current issues and research in advertising
45
(
2024
)
1
,
pp. 112-139
Persistent link: https://www.econbiz.de/10014514654
Saved in:
3
Combination of streamers' product description and viewers' comments : moderating effect of streamer–viewer relationship strength
Peng, Yuhong
;
Ding, Jianwei
;
Zhang, Yueyan
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 190-210
Persistent link: https://www.econbiz.de/10014469248
Saved in:
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