Search Results - subject:"Logo"

Darker logos are seen as for-profits and lighter logos as nonprofits

Smale, Myungjin C.; Utchhash, Tausif - In: Psychology & marketing 42 (2025) 9, pp. 2257-2274

Persistent link: https://www.econbiz.de/10015464140

Logo shape and color as drivers of change in brand evaluation and recognition

Torbarina, Matia; Grgurić Čop, Nina; Jelenc, Lara - In: Naše gospodarstvo / Our Economy 67 (2021) 1, pp. 33-45

The purpose of the present study was to test whether logo shape and color affect emotional and cognitive response to a … new logo. In the explorative part of the study, the effect of the amount of each of the additive primary color on logo … perception was examined. Research was done on a sample of 190 students whose ratings were used as logo description measures. Two …

Persistent link: https://www.econbiz.de/10014520578

Logo shape and color as drivers of change in brand evaluation and recognition

Torbarina, Matia; Grgurić Čop, Nina; Jelenc, Lara - In: Naše gospodarstvo : NG 67 (2021) 1, pp. 33-45

Persistent link: https://www.econbiz.de/10012584407

"It broke my heart when they ripped the old logo off the wall" : places, uses and meanings of the rebranded logo

Erjansola, Ari-Matti; Virtanen, Linda; Lipponen, Jukka - In: Corporate reputation review 28 (2025) 3, pp. 204-216

Persistent link: https://www.econbiz.de/10015509280

Loose = fun? : how interstitial space in brand logos affects product perception

Esther Liu, Qianqian; He, Dongjin; Jiang, Yuwei - In: Journal of business research : JBR 192 (2025), pp. 1-12

Persistent link: https://www.econbiz.de/10015422090

The visual language of brand logos : exploring the relationship between logo simplicity and perceptions of brand warmth and competence

Chen, Jiuqi; Liu, Xin; Feng, Wenjin; Meng, Lu Monroe - In: Journal of business research : JBR 200 (2025), pp. 1-13

Persistent link: https://www.econbiz.de/10015562413

The impact of ethical logos on purchase intention : the mediating role of product social responsibility

Collange, Véronique; Bernard, Yohan; Ingarao, Aurore; … - In: European journal of marketing 59 (2025) 4, pp. 849-878

Persistent link: https://www.econbiz.de/10015396305

The anthropomorphic brand logo and its effect on perceived functional performance

Daryanto, Ahmad; Alexander, Nicholas; Kartika, Gilang - In: The journal of brand management : an international journal 29 (2022) 3, pp. 287-300

Persistent link: https://www.econbiz.de/10013270424

Digital nudging at the university canteen : an online study with American young adults

Andreani, Giulia; Wongprawmas, Rungsaran; Biasini, Beatrice - In: Agricultural and Food Economics : AFE 12 (2024) 1, pp. 1-22

old). We used a between-subject design with one control and three treatment groups-i.e., a HS logo to identify HS dishes … showed that the logo and logo plus placement led to a significantly increased selection of HS dishes among students who …

Persistent link: https://www.econbiz.de/10015375859

Brand mark comprehension : the influence of athlete logo understanding on consumer evaluations of athlete brands

Pedersen, Zack P.; Williams, Antonio S.; Byon, Kevin K. - In: Sport marketing quarterly : preferred journal of the … 33 (2024) 3, pp. 274-293

Persistent link: https://www.econbiz.de/10015076998