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  • Search: subject:"Long-short term memory neural network (LSTM)"
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Direct marketing 1 Direktmarketing 1 Feature engineering 1 Long-short term memory neural network (LSTM) 1 Market research 1 Marktforschung 1 Neural networks 1 Neuronale Netze 1 Panel 1 Panel data 1 Panel study 1 Recurrent neural network (RNN) 1 Response model 1 Theorie 1 Theory 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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De Bruyn, Arnaud 1 Sarkar, Mainak 1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 1
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ECONIS (ZBW) 1
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LSTM response models for direct marketing analytics : replacing feature engineering with deep learning
Sarkar, Mainak; De Bruyn, Arnaud - In: Journal of interactive marketing : a quarterly … 53 (2021), pp. 80-95
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