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~isPartOf:"Journal of strategic marketing"
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Search: subject:"Loyalty"
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Beziehungsmarketing
25
Relationship marketing
25
Consumer behaviour
21
Konsumentenverhalten
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Customer satisfaction
15
Kundenzufriedenheit
15
Brand image
9
Brand management
9
Markenführung
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Service quality
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Markenartikel
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loyalty
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Structural equation model
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customer loyalty
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trust
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Einzelhandel
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Online-Handel
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attitudinal loyalty
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customer satisfaction
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satisfaction
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Akbar, Muhammad Imad Ud Din
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Apostolos, Giovanis
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Journal of strategic marketing
Journal of retailing and consumer services
215
Journal of business research : JBR
140
International journal of hospitality management
79
Journal of travel and tourism marketing
61
The service industries journal
50
Journal of hospitality marketing & management
45
Cogent business & management
42
SpringerLink / Bücher
41
Tourism management : research, policies, practice
40
Asia Pacific journal of marketing and logistics
39
The journal of brand management : an international journal
39
The journal of product & brand management
39
The journal of services marketing
38
European journal of marketing : EJM
35
International journal of contemporary hospitality management
35
Journal of the Academy of Marketing Science
35
Services marketing quarterly
31
Journal of retailing
30
Psychology & marketing
30
Cogent Business & Management
29
Journal of Business Research
28
International journal of retail & distribution management
27
Marketing letters : a journal of research in marketing
27
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
26
Marketing intelligence & planning
26
The international review of retail, distribution and consumer research
26
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
24
Service business
24
The international journal of bank marketing : IJBM
24
Australasian marketing journal
23
Journal of Asian finance, economics and business : JAFEB
23
Tourism management perspectives : TMP
23
MPRA Paper
22
Marketing Science
22
Industrial marketing management : the international journal for industrial and high-tech firms
21
NBER working paper series
21
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
21
Journal of Business Ethics
20
Research
20
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ECONIS (ZBW)
26
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1
Validating a multidimensional perspective of relationship marketing on brand attachment, customer
loyalty
and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
2
Exploring the effects of status demotion in hierarchical
loyalty
programs
Banik, Shanta
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1087-1106
Persistent link: https://www.econbiz.de/10014305081
Saved in:
3
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
4
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
5
How perceptions of relationship investment influence customer
loyalty
: the mediating role of perceived value and the moderating role of relationship proneness
Menidjel, Choukri
;
Bilgihan, Anil
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 296-319
Persistent link: https://www.econbiz.de/10014303204
Saved in:
6
Consumers' propensity for rollover service contracts : the influences of perceived value, convenience and trust on service
loyalty
Wilkins, Stephen
;
Hazzam, Joe
;
Megicks, Phil
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 516-531
Persistent link: https://www.econbiz.de/10014304907
Saved in:
7
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
8
Development of an empirical framework of customer
loyalty
in the mobile telecommunications sector
Saroha, Rituraj
;
Diwan, Saloni Pawan
- In:
Journal of strategic marketing
28
(
2020
)
8
,
pp. 659-680
Persistent link: https://www.econbiz.de/10012313931
Saved in:
9
Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
Saved in:
10
Future of brick and mortar retailing : how will it survive and thrive?
Sheth, Jagdish N.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 598-607
Persistent link: https://www.econbiz.de/10012608880
Saved in:
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