//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Loyalty"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Kundenbindung
13
Customer retention
12
Deutschland
8
Germany
7
Markentreue
7
Brand loyalty
6
Verbraucherverhalten
5
Consumer behaviour
4
Konsumentenverhalten
4
B-to-B-Marketing
3
Beziehungsmarketing
3
Brand management
3
Business-to-business marketing
3
Kundenbindungsprogramm
3
Kundentreue
3
Loyalty program
3
Markenführung
3
Markenpolitik
3
Automotive industry
2
Automotive services industry
2
Brand image
2
Kaufentscheidung
2
Kfz-Gewerbe
2
Kfz-Industrie
2
Kraftfahrzeughandel
2
Markenimage
2
Relationship marketing
2
Anreiz
1
Arztpraxis
1
Behavioral economics
1
Behaviour
1
Betriebliche Wertschöpfung
1
Bonus
1
Brand
1
Brand community
1
Business-to-Business-Marketing
1
China
1
Consumer motivation
1
Consumers
1
Customer integration
1
more ...
less ...
Online availability
All
Undetermined
15
Type of publication
All
Book / Working Paper
20
Type of publication (narrower categories)
All
Hochschulschrift
20
Thesis
9
Case study
1
Fallstudie
1
Lehrbuch
1
Textbook
1
Language
All
German
16
English
4
Author
All
Langner, Tobias
2
Albors Garrigós, José
1
Burmann, Christoph
1
Doll-Tepper, Gudrun
1
Fischer, Dirk
1
Fließ, Sabine
1
Fraß, Alexander
1
Fritz, Gerald
1
Fröhling, Renée
1
Funk, Burkhardt
1
Gwinner, Olivia
1
Hodson, Julian Michael
1
Homburg, Christian
1
Keßel, Sebastian Christian
1
Krafft, Manfred
1
Kreilkamp, Edgar
1
Kurscheidt, Markus
1
Köcher, Sören
1
Kühn, Jochen
1
Lingenfelder, Michael
1
Mann, Andreas
1
Meier, Beat
1
Mödinger, Wilfried
1
Nauen, Anna
1
Parwoll, Moritz
1
Pechlaner, Harald
1
Piel, Stefan
1
Praxmarer-Carus, Sandra
1
Preuß, Holger
1
Roßmann, Patrick
1
Scheutzow, Silke
1
Schnöring, Marc
1
Schoeneberg, Klaus-Peter
1
Schuster, Stephen K.
1
Silbermann, Steffen
1
Staufer, Isabel Maria
1
Steinhoff, Lena
1
Töpfer, Armin
1
Wehrli, Hans Peter
1
Woisetschläger, David
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
15
Leuphana Universität Lüneburg
1
Technische Universität Braunschweig
1
Published in...
All
Research
Journal of retailing and consumer services
215
Journal of business research : JBR
140
International journal of hospitality management
79
Journal of travel and tourism marketing
61
The service industries journal
50
Journal of hospitality marketing & management
45
Cogent business & management
42
SpringerLink / Bücher
41
Tourism management : research, policies, practice
40
Asia Pacific journal of marketing and logistics
39
The journal of brand management : an international journal
39
The journal of product & brand management
39
The journal of services marketing
38
European journal of marketing : EJM
35
International journal of contemporary hospitality management
35
Journal of the Academy of Marketing Science
35
Services marketing quarterly
31
Journal of retailing
30
Psychology & marketing
30
Cogent Business & Management
29
Journal of Business Research
28
International journal of retail & distribution management
27
Marketing letters : a journal of research in marketing
27
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
26
Journal of strategic marketing
26
Marketing intelligence & planning
26
The international review of retail, distribution and consumer research
26
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
24
Service business
24
The international journal of bank marketing : IJBM
24
Australasian marketing journal
23
Journal of Asian finance, economics and business : JAFEB
23
Tourism management perspectives : TMP
23
MPRA Paper
22
Marketing Science
22
Industrial marketing management : the international journal for industrial and high-tech firms
21
NBER working paper series
21
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
21
Journal of Business Ethics
20
more ...
less ...
Source
All
ECONIS (ZBW)
20
Showing
1
-
10
of
20
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Monetäre Anreize in Kundenkartenprogrammen : ein feldexperimenteller Ansatz
Piel, Stefan
-
2018
Persistent link: https://www.econbiz.de/10011893624
Saved in:
2
Konsequenzen der Prämieneinlösung in Kundenbindungsprogrammen : theoretische Fundierung und empirische Analyse
Schnöring, Marc
-
2016
Persistent link: https://www.econbiz.de/10011407602
Saved in:
3
Connecting brand identity and consumer-based brand equity for tourism destinations : a structural model of leisure visitors’ destination brand associations
Hodson, Julian Michael
-
2021
Persistent link: https://www.econbiz.de/10012420330
Saved in:
4
Motivationale Determinanten der Wertschöpfung durch Customer Engagement : theoretische Konzeption und Analyse am Beispiel des Automobilhandels
Nauen, Anna
-
2021
Persistent link: https://www.econbiz.de/10012592765
Saved in:
5
Brand choice and
loyalty
: evidence from Swiss car registration microdata
Meier, Beat
-
2020
Persistent link: https://www.econbiz.de/10012104069
Saved in:
6
Stärkung von Retailer Brands im Automobilhandel zur Steigerung der Kundenloyalität
Roßmann, Patrick
-
2019
Persistent link: https://www.econbiz.de/10011980068
Saved in:
7
Fanclubs der Nationalmannschaften im deutschen Teamsport : Value Co-Creation zwischen Kommerzialisierung und Fankultur
Fritz, Gerald
-
2019
Persistent link: https://www.econbiz.de/10011949776
Saved in:
8
Kundenrückgewinnungsmanagement : organisationale Erfolgsfaktoren und Besonderheiten des Business-to-Business Kontexts
Gwinner, Olivia
-
2019
Persistent link: https://www.econbiz.de/10011989967
Saved in:
9
Loyalitätswirkung des geschenkten bevorzugten Kundenstatus : eine theoretische und empirisch-experimentelle Analyse
Steinhoff, Lena
-
2014
Persistent link: https://www.econbiz.de/10010384411
Saved in:
10
Das „emotionale Markenerlebnis“ zur Stärkung der Markenbindung : eine emotions- und gedächtnispsychologische Konstrukt- und Skalenentwicklung
Fischer, Dirk
-
2018
Persistent link: https://www.econbiz.de/10011792804
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->