Search Results - subject:"Loyalty Program"

Advancing research on loyalty programs : a future research agenda

Breugelmans, Els; Bijmolt, Tammo H. A.; Zhang, Jie; … - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 127-139

Persistent link: https://www.econbiz.de/10011339370

The joint sales impact of frequency reward and customer tier components of loyalty programs

Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - 2012

We estimate the joint impact of the frequency reward and customer tier components of a loyalty program on customer … behavior and resultant sales. We provide an integrated analysis of a loyalty program incorporating customers' purchase and cash … context of a two-component loyalty program? (3) How is the market segmented in its response to the combined program? (4) Do …

Persistent link: https://www.econbiz.de/10009724866

Digital coupon promotion and platform selection in the presence of delivery effort

Jiang, Yuqing; Liu, Fan; Lim, Andrew - In: Journal of retailing and consumer services 62 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10012648885

"If you violate emotional trust, you might lose ther customer forever"

Whiteside, Janey (interviewee) - In: Harvard business review : HBR 99 (2021) 3, pp. 24-25

Persistent link: https://www.econbiz.de/10012627113

The economic worth of loyalty programs : an event study analysis

Faramarzi, Ashkan; Bhattacharya, Abhi - In: Journal of business research : JBR 123 (2021), pp. 313-323

Persistent link: https://www.econbiz.de/10012430515

Competitive location-based mobile coupon targeting strategy

Luo, Meiling; Li, Gang; Chen, Xudong - In: Journal of retailing and consumer services 58 (2021), pp. 1-15

Persistent link: https://www.econbiz.de/10012431570

Omnichannel retailing operations with coupon promotions

Li, Zonghuo; Yang, Wensheng; Jin, Hyun Seung; Wang, Di - In: Journal of retailing and consumer services 58 (2021), pp. 1-13

Persistent link: https://www.econbiz.de/10012431670

Empirical decomposition of customer responses to discount coupons in online FMCG retailing

Montazeri, Samaneh; Tamaddoni, Ali; Stakhovych, Stanislav; … - In: Journal of retailing and consumer services 58 (2021), pp. 1-7

Persistent link: https://www.econbiz.de/10012431682

A two-stage model for forecasting consumers' intention to purchase with e-coupons

Ren, Xinxin; Cao, Jingjing; Xua, Xianhao; Gong, Yeming - In: Journal of retailing and consumer services 59 (2021), pp. 1-12

Persistent link: https://www.econbiz.de/10012433327

Loyalty programs as travel companions : complementary service features across customer journey stages

Steinhoff, Lena; Zondag, Marcellis M. - In: Journal of business research : JBR 129 (2021), pp. 70-82

Persistent link: https://www.econbiz.de/10012509301