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Search: subject:"Loyalty program"
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Subject
All
Loyalty program
992
Kundenbindungsprogramm
983
Consumer behaviour
561
Konsumentenverhalten
559
Beziehungsmarketing
549
Relationship marketing
547
Einzelhandel
162
Retail trade
159
Sales promotion
120
Verkaufsförderung
120
Kundenbindung
109
Theorie
105
Theory
105
Rabatt
99
Rebate
95
Deutschland
92
Customer satisfaction
86
Kundenzufriedenheit
85
Germany
84
Customer retention
73
Loyalty programs
65
USA
62
United States
62
Marketing management
49
Marketingmanagement
49
Preismanagement
49
Pricing strategy
49
Lebensmitteleinzelhandel
48
Food retailing
46
Hotel industry
43
Hotellerie
43
Online retailing
43
Online-Handel
43
Dienstleistungsqualität
42
Service quality
42
Kundenkarte
41
Mobile communications
38
Mobilkommunikation
38
Internet marketing
36
Online-Marketing
36
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Online availability
All
Undetermined
367
Free
177
CC license
11
Type of publication
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Article
754
Book / Working Paper
286
Other
1
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All
Article in journal
610
Aufsatz in Zeitschrift
610
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101
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101
Graue Literatur
60
Non-commercial literature
60
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56
Arbeitspapier
40
Working Paper
40
Thesis
36
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15
Fallstudie
15
research-article
10
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8
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8
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7
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7
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7
Sammelwerk
7
Dissertation u.a. Prüfungsschriften
4
Bibliografie enthalten
3
Bibliography included
3
Article
2
Aufsatzsammlung
2
Interview
2
Mikroform
2
Beispielsammlung
1
Einführung
1
Fallstudiensammlung
1
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1
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1
Handbuch
1
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1
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1
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1
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1
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Language
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English
845
German
171
Undetermined
20
French
2
Lithuanian
2
Polish
1
Russian
1
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Author
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Bijmolt, Tammo H. A.
14
Rubinfeld, Daniel L.
13
Polinsky, Alan Mitchell
11
Tanford, Sarah
10
Chun, So Yeon
8
Dorotic, Matilda
8
Mattila, Anna S.
8
Verhoef, Peter C.
8
Zolfaghari, Saeed
8
Fearne, Andrew P.
7
Hoffmann, Anke
7
Papenhoff, Heike
7
Bazargan, Amirhossein
6
Breugelmans, Els
6
Meyer-Waarden, Lars
6
Pandey, Neeraj
6
Prein, Jan
6
Steinhoff, Lena
6
Stourm, Valeria
6
Banik, Shanta
5
Caminal, Ramón
5
Hoynes, Hilary W.
5
Huber, Frank
5
Ieva, Marco
5
Karray, Salma
5
Kopalle, Praveen K.
5
Krafft, Manfred
5
Neslin, Scott A.
5
Park, Young-Hoon
5
Sun, Yacheng
5
Venkatesan, Rajkumar
5
Wansink, Brian
5
Yang, Morgan X.
5
Yu, Irina Y.
5
Baloglu, Seyhmus
4
Bhardwaj, Renu
4
Boer, Evert R. de
4
Bradlow, Eric T.
4
Chan, Haksin
4
Ching, Andrew
4
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Institution
All
National Bureau of Economic Research
7
Springer Fachmedien Wiesbaden
4
Technische Universität Braunschweig
2
Verlag Dr. Kovač
2
Books on Demand GmbH <Norderstedt>
1
Bundesverband des Deutschen Textil-Einzelhandels
1
C. Eugen Maier Metallverarbeitung GmbH <Fellbach>
1
Center of Market Oriented Product and Production Management
1
Department of Social Services and Housing
1
Frankreich / Autorité de la Concurrence
1
Friedrich-Ebert-Stiftung / Gesprächskreis Verbraucherpolitik
1
Handelshochschule Leipzig
1
Humboldt-Universität zu Berlin
1
Institut de Préparation à l'Administration et à la Gestion (IPAG)
1
Institute for Social Research, the University of Michigan
1
Josef Eul Verlag GmbH
1
Nationalekonomiska Institutionen <Göteborg>
1
Shaker Verlag
1
Siauliai University
1
Springer Gabler <Firma>
1
Stanford Institute for Economic Policy Research
1
Technische Universität Berlin
1
Vytautas Magnus University
1
Wirtschafts- und Sozialpolitisches Forschungs- und Beratungszentrum <Bonn> / Gesprächskreis Verbraucherpolitik
1
epubli GmbH
1
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Published in...
All
Journal of retailing and consumer services
45
Journal of business research : JBR
27
Handbuch Couponing
18
International journal of hospitality management
16
Journal of the Academy of Marketing Science
16
Journal of retailing
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
SpringerLink / Bücher
10
European journal of marketing : EJM
9
Journal of marketing
9
Marketing science
9
The service industries journal
9
International journal of retail & distribution management
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The international review of retail, distribution and consumer research
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of marketing research : JMR
7
NBER working paper series
7
European journal of operational research : EJOR
6
Journal of hospitality marketing & management
6
Journal of promotion management : JPM
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of revenue and pricing management
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Psychology & marketing
6
International Journal of Research in Business and Social Science : IJRBS
5
Journal of air transport management
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Marketing intelligence & planning
5
NBER Working Paper
5
The Cornell hospitality quarterly
5
The journal of consumer marketing
5
Theoretical economics letters
5
Working paper / National Bureau of Economic Research, Inc.
5
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Source
All
ECONIS (ZBW)
992
RePEc
16
USB Cologne (EcoSocSci)
16
Other ZBW resources
10
BASE
5
EconStor
2
Showing
11
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20
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1,041
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11
Exploring the importance of building strong customer relationships
Seturi, Maia
- In:
Technology audit and production reserves
1
(
2024
)
4/75
,
pp. 33-37
Persistent link: https://www.econbiz.de/10014507363
Saved in:
12
Contextual integrity of loyalty programs, compromised? : interrogating consumer health data practices and networked actors in the U.S. retail sector
Baik, Jeeyun Sophia
;
Famularo, Jordan
- In:
Telecommunications policy : the international journal …
48
(
2024
)
7
,
pp. 1-18
Persistent link: https://www.econbiz.de/10015069672
Saved in:
13
Factors affecting mobile coupon acceptance through smartphone app
Ahmed, K. A. Asraar
;
Damodharan, V. S.
;
Kumaraperumal, S.
- In:
International journal of business information systems : …
46
(
2024
)
1
,
pp. 140-164
Persistent link: https://www.econbiz.de/10015061828
Saved in:
14
Quantifying the short- and long-term effects of promotional incentives in a
loyalty
program
: evidence from birthday rewards in a large retail company
Nishio, Kazuki
;
Hoshino, Takahiro
- In:
Journal of retailing and consumer services
81
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10015116829
Saved in:
15
The BORIS experience : evaluating omnichannel returns and repurchase intention
Hao, Jianliang
;
Richey, Robert Glenn <Jr.>
;
Morgan, Tyler R.
- In:
International journal of physical distribution and …
54
(
2024
)
11
,
pp. 44-81
Persistent link: https://www.econbiz.de/10015198510
Saved in:
16
Credit card churning customers, endowed loyalty, and protestant work ethic
Legendre, Tiffany S.
;
Baker, Melissa A.
- In:
The service industries journal
44
(
2024
)
1/2
,
pp. 22-44
Persistent link: https://www.econbiz.de/10014450258
Saved in:
17
Uncovering consumers' subconscious responses to marketing stimuli
Sari, Hasrini
;
Simatupang, Tota
- In:
Biometrics and neuroscience research in business and …
,
(pp. 279-294)
.
2024
Persistent link: https://www.econbiz.de/10014560406
Saved in:
18
Can gift redemption activities make your customer loyal? : a relook into Indian pharmaceutical
loyalty
program
Bhandari, Arabinda
- In:
International journal of business excellence : IJBEX
34
(
2024
)
2
,
pp. 147-177
Persistent link: https://www.econbiz.de/10015075457
Saved in:
19
Loyalty currency and mental accounting : do consumers treat points like money?
Lim, Freddy
;
Chun, So Yeon
;
Satopää, Ville
- In:
Manufacturing & service operations management : M & SOM
26
(
2024
)
5
,
pp. 1878-1896
Persistent link: https://www.econbiz.de/10015133190
Saved in:
20
Paying with money or paying with points : how variable versus fixed exchange rates influence loyalty point redemption
Chun, So Yeon
;
Hamilton, Rebecca W.
- In:
Journal of marketing research
61
(
2024
)
5
,
pp. 858-871
Persistent link: https://www.econbiz.de/10015168470
Saved in:
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