Search Results - subject:"Loyalty program"

Loyalty Programs and the Currency Effect : A Comprehensive Guide to Realizing the Power of Points

Boer, Evert R. de; Chin, Xiao Yao - 2025

Chapter 1: Introducing the currency effect -- Chapter 2: Designing the best currency for your loyalty program … -- Chapter 3: Designing an optimal currency redemption strategy for your loyalty program -- Chapter 4: Creating a marketplace for … your loyalty program currency -- Chapter 5: Optimizing liability management for loyalty currencies -- Chapter 6: Corporate …

Persistent link: https://www.econbiz.de/10015189957

How to achieve targeted advertising with the e-commerce platform's membership system?

Li, Hu; Zhang, Weiyi; Du, Shaofu; Sun, Xiahui - In: Omega : the international journal of management science 130 (2025), pp. 1-15

Persistent link: https://www.econbiz.de/10015085380

All about social coupons! : evolution, review and research directions

Ram, Pappu Kalyan; Pandey, Neeraj; Paul, Justin - In: Marketing intelligence & planning 43 (2025) 1, pp. 96-126

Persistent link: https://www.econbiz.de/10015201430

Breakage analysis for profitability management in high-value, low-frequency loyalty programs

Goić, Marcel; Montoya, Ricardo; Troncoso, Isamar - In: International journal of research in marketing : IJRM ; … 42 (2025) 2, pp. 450-466

Persistent link: https://www.econbiz.de/10015435846

Use of gamification and hyper-personalization in the coupon industry : does it impact the consumer’s intention to redeem?

Nayal, Preeti; Sharma, Arun; Pandey, Neeraj; Shankar, Amit - In: Marketing intelligence & planning 43 (2025) 3, pp. 500-518

Persistent link: https://www.econbiz.de/10015462900

How group consumption affects coupon acquisition and redemption : the moderating role of offline agglomeration in online group buying

Chen, Xiayu; Ding, Ruolin; Wei, Shaobo; Lu, Guanyi - In: Journal of operations management 71 (2025) 5, pp. 611-629

Persistent link: https://www.econbiz.de/10015466418

Investigating the responses of bystanding customers to loyalty programs : a moderated-mediation model

Noble, Matthew; Arli, Denni; Rajaguru, Rajesh - In: Marketing intelligence & planning 43 (2025) 5, pp. 877-893

The purpose of this study is to provide insight as to how middle-tier frequent flyers react to witnessing the preferential treatment of a top-tier customer, how rule clarity concerning the top tier impacts this effect and which mediators are present.This study used a single between subjects'...

Persistent link: https://www.econbiz.de/10015462934

Extra coupons and unexpected loss : the effect of unstackable coupons on consumer purchases and satisfaction

Gu, Chenyan; Jia, Shuyue; Li, Litong; Chen, Jiahan; … - In: Psychology & marketing 42 (2025) 7, pp. 1725-1740

Persistent link: https://www.econbiz.de/10015464056

Loyalty management : driving engagement with loyalty programs and customer experience

Ziliani, Cristina; Ieva, Marco - 2025 - Second edition

Persistent link: https://www.econbiz.de/10015325628

One-to-one marketing in grocery retailing

Gabel, Sebastian - 2019

Persistent link: https://www.econbiz.de/10012104595