Search Results - subject:"Loyalty program"

Customer segment transition through the customer loyalty program

Kimura, Makoto - In: Asia Pacific journal of marketing and logistics 34 (2022) 3, pp. 611-626

Persistent link: https://www.econbiz.de/10013163362

Controlling for Retailer Synergies when Evaluating Coalition Loyalty Programs : A Bayesian Additive Regression Tree Approach

Taylor, Wayne; Dong, Xiaojing - 2022

credit card coalition loyalty program (CLP). In our empirical setting, we are interested in analyzing the impact of the … loyalty program earnings structure on monthly spend. We do this while controlling for the evolving coalition network, which … where the loyalty program changed its earning structure, which allows us to estimate the impact of the rewards rate of the …

Persistent link: https://www.econbiz.de/10013298480

The role of bonuses in loyalty programs : a literature review

Hagström, Marcus; Rosengren, Sara; Hagberg, Johan - 2022

Persistent link: https://www.econbiz.de/10013368759

Consumption response to Seoul's COVID-19 shopping coupons : evidence from consumer data

Woo, Seokjin; Aum, Sangmin; Kim, Dohyung; Moon, Heyjin; … - In: The Korean economic review 38 (2022) 2, pp. 231-250

Persistent link: https://www.econbiz.de/10013419174

Consumption Response to Seoul's Covid-19 Shopping Coupons : Evidence from Consumer Data

Woo, Seokjin; Aum, Sangmin; Kim, Dohyung; Moon, Heyjin; … - 2022

This study measures the extent to which Seoul's COVID-19 shopping coupon program affects individuals' consumption. Unlike other COVID-19-related transfer programs, the Seoul Metropolitan government provides consumption coupons depending on income. We quantify the causal effect of Seoul's program...

Persistent link: https://www.econbiz.de/10013406860

Choosing optimal omnichannel coupon redeeming options in multiple channel settings

Vrechopoulos, Adam; Lazaris, Chris; Theodoratos, Stavros - In: Administrative Sciences : open access journal 12 (2022) 4, pp. 1-17

This article examines omnichannel redemption options when issuing digital coupons over social media. It investigates which channels or combinations of them provide optimal performance in terms of service-quality perception, customer satisfaction, and revenue. For that purpose, it compares three...

Persistent link: https://www.econbiz.de/10013470569

Influence of special treatment benefits on Generation Y students' attitude towards retail point-based loyalty programmes : retail point-based loyalty programmes

Neves, Jacinta Ana; Redda, Ephrem Habtemichael; De … - In: International Journal of Research in Business and … 11 (2022) 8, pp. 24-34

Persistent link: https://www.econbiz.de/10013445485

Consumer response to personalized price promotions for food products

Thi Thuy Minh Nguyen - 2022

Persistent link: https://www.econbiz.de/10013187762

Do customer loyalty programs enhance customers buying behaviour in supermarkets in Kenya?

Lawrence, Lucy Ongaya; Muathe, Stephen - In: International Journal of Research in Business and … 11 (2022) 3, pp. 1-15

Persistent link: https://www.econbiz.de/10013355067

Can digitalized tools help stimulate the domestic economy? : evidence from the effects of digital coupons on merchant operation

Wang, Yong; Yin, Zhentao; Xing, Jianwei - In: China economic quarterly international : CEQI 2 (2022) 3, pp. 227-238

By analyzing high-frequency data of mobile platform transactions in a large Chinese city, this paper explores the effects of digital coupons on catering and retailing businesses. The results show that digital coupons could generate positive and sustainable effects on the turnover and total sales...

Persistent link: https://www.econbiz.de/10013428906