Search Results - subject:"Loyalty program"

Effects of the loyalty program on store loyalty : the moderating role of membership duration

Stanković, Jelena A.; Đukić, Suzana - In: Ekonomske teme 62 (2024) 4, pp. 503-520

is to develop a loyalty program. This study aims to examine the impact of economic and non-economic benefits of the …. The results of the research showed that the economic and non-economic benefits of the loyalty program significantly affect … program on store loyalty, with the mediating role of the number of years of membership (membership duration) in the loyalty …

Persistent link: https://www.econbiz.de/10015433371

Evolution of loyalty programs offered to customers and investors

Dziawgo, Danuta - In: Financial internet quarterly 19 (2023) 1, pp. 35-47

program, At the same time, the loyalty program is open to every investor, regardless of the country of origin and type of … only on the capital market, However, that means resigning from creating an investor as a consumer through the loyalty …

Persistent link: https://www.econbiz.de/10014281311

Longitudinal perceptions of gamified loyalty programs (GLPs) : a mix of slot machines and entertainment toys

Lopes, José Varela; Casais, Beatriz - In: Journal of research in interactive marketing : … 19 (2025) 2, pp. 268-286

Persistent link: https://www.econbiz.de/10015416699

The impact of customer boredom on the efficacy of a rewards program

Stock, Axel; Ashoori, Minoo Talebi - In: Journal of economy and technology 3 (2025), pp. 299-313

In this paper, we study utilizing a game theoretic model, how variety seeking triggered by customer boredom may affect a firm's rewards program, pricing strategy and profits. Customer Boredom is conceptualized as a utility loss resulting from the purchase of a previously consumed brand. We...

Persistent link: https://www.econbiz.de/10015433615

Green loyalty? : Unveiling consumer preferences in sustainable temporary loyalty programs

Krampe, Caspar; Groot, Anne-Jeth de; Hurst, William - In: Cleaner and responsible consumption 16 (2025), pp. 1-13

Almost every food retailer offers them - temporary loyalty programs (TLPs). TLPs aim to enhance customer loyalty by offering enticing, product-based incentives. However, an emerging concern arises regarding the sustainability impact of these programs, and consumers have started questioning the...

Persistent link: https://www.econbiz.de/10015396753

Drivers of Chinese hotel employees' intentions to implement loyalty programme practices

Moller, Thorsten Robert; Touchstone, Ellen E. - In: Administrative Sciences : open access journal 15 (2025) 9, pp. 1-21

This study examines Chinese hotel employees' understanding of customer relationship management (CRM) practices, with a focus on loyalty programme behaviour (LPB). Specifically, it investigates how three factors-loyalty programme (LP) awareness, LP knowledge, and LP concerns-shape employees'...

Persistent link: https://www.econbiz.de/10015526640