Search Results - subject:"Loyalty programs"

Green loyalty? : Unveiling consumer preferences in sustainable temporary loyalty programs

Krampe, Caspar; Groot, Anne-Jeth de; Hurst, William - In: Cleaner and responsible consumption 16 (2025), pp. 1-13

Almost every food retailer offers them - temporary loyalty programs (TLPs). TLPs aim to enhance customer loyalty by …

Persistent link: https://www.econbiz.de/10015396753

Exploring the importance of building strong customer relationships

Seturi, Maia - In: Technology audit and production reserves 1 (2024) 4/75, pp. 33-37

Persistent link: https://www.econbiz.de/10014507363

The BORIS experience: evaluating omnichannel returns and repurchase intention

Hao, Jianliang; Richey, Robert Glenn <Jr.>; Morgan, Tyler R. - In: International Journal of Physical Distribution & … 54 (2024) 11, pp. 44-81

Purpose Researchers have examined the influence of the factors on reducing return rates in retailing over the years. However, the returns experience is often an overlooked way to drive customer engagement and repeat sales in the now ubiquitous omnichannel setting. The focus on returns prevention...

Persistent link: https://www.econbiz.de/10015346851

The BORIS experience : evaluating omnichannel returns and repurchase intention

Hao, Jianliang; Richey, Robert Glenn <Jr.>; Morgan, Tyler R. - In: International journal of physical distribution and … 54 (2024) 11, pp. 44-81

Persistent link: https://www.econbiz.de/10015198510

Cultural influences on privacy calculus in loyalty programs : an analysis of individual and national-level cultural values

Balabanis, George; Stathopoulou, Anastasia; Balabanis, John - In: Journal of international marketing 33 (2025) 1, pp. 17-36

Persistent link: https://www.econbiz.de/10015340302

Blockchain in the Tourism Industry: A New Era of Secure and Transparent Travel Solutions

Kumar, Abhishek (ed.); Abreu, António (ed.); … - 2025

Blockchain in Tourism Opening the Door to Safe, Transparent, and Decentralized Travel Solutions -- Blockchain Fundamentals and Its Applications in the Tourism Industry -- Blockchain in Hospitality and Accommodation -- Decentralized Tourism The Transformative Role of Blockchain in the Travel...

Persistent link: https://www.econbiz.de/10015440736

Cross-partner effects in coalition loyalty programs : the interaction of point redemptions with program sales

Li, Chen; Swaminathan, Srinivasan; Kim, Junhee - In: European journal of marketing 59 (2025) 3, pp. 645-668

Persistent link: https://www.econbiz.de/10015396281

How to achieve targeted advertising with the e-commerce platform's membership system?

Li, Hu; Zhang, Weiyi; Du, Shaofu; Sun, Xiahui - In: Omega : the international journal of management science 130 (2025), pp. 1-15

Persistent link: https://www.econbiz.de/10015085380

Investigating the responses of bystanding customers to loyalty programs : a moderated-mediation model

Noble, Matthew; Arli, Denni; Rajaguru, Rajesh - In: Marketing intelligence & planning 43 (2025) 5, pp. 877-893

The purpose of this study is to provide insight as to how middle-tier frequent flyers react to witnessing the preferential treatment of a top-tier customer, how rule clarity concerning the top tier impacts this effect and which mediators are present.This study used a single between subjects'...

Persistent link: https://www.econbiz.de/10015462934

The role of bonuses in loyalty programs : a literature review

Hagström, Marcus; Rosengren, Sara; Hagberg, Johan - 2022

Persistent link: https://www.econbiz.de/10013368759