The recent literature on cooperatives includes two distinct and partly conflicting strands. The moral strand emphasizes cooperatives as a sustainable alternative to shareholder capitalism, while the managerial one problematizes the maintenance organizational costs that must be incurred by these...

Einleitung -- Marketing-Analyse -- Werbewirkung Als Basis Für Den Werbeerfolg -- Werbepsychologie Zwischen Affektion & Kognition -- Marketing-Strategie -- Medientypen Und Kommunikationsinstrumente -- Der Neue Marketing-Mix -- Untersuchungs- Und Methoden-Design -- Empirische Ergebnisse --...

In a recent contribution to this journal, Deng et al. (2021) draw on an extensive range of theoretical and empirical literature to make the case for the tendency of social capital resources of agricultural cooperatives in the Western world to decline over time. The present paper revisits this...