Bervar, Mitja; Bertoncel, Tine - In: Amfiteatru economic : an economic and business research … 27 (2025) 69, pp. 675-687
This study examines how Chat Generative Pre-trained Transformer (ChatGPT) can be effectively utilised as a good practice to analyse Amazon reviews within the creative and cultural industry category of Design, particularly Arts, Crafts & Sewing. By focusing on specific products and reviews...