Rvacheva Irina M. - In: Business Inform (2013) 8, pp. 373-378
competence of enterprises. The goal of the article is justification of an approach to managing marketing competence of an … managerial process. The author offers a conceptual scheme of managing marketing competence of an enterprise, which consists of … the following components: object, item, goals, main principles, methods, stages of managing marketing competence of …
