Search Results - subject:"MARKETING CONCEPT"

Roll up, roll up, read on! : how to sell like Stephen King

Brown, Stephen - In: Business horizons 67 (2024) 1, pp. 31-39

Persistent link: https://www.econbiz.de/10014456141

Practice-Oriented Marketing : Basics - Instruments - Case Studies

Kreutzer, Ralf T. - 2023

-- Marketing instruments -- Development of a cohesive marketing concept -- Marketing controlling -- Marketing organization. …

Persistent link: https://www.econbiz.de/10014229288

Uloga i značaj marketing menadžera u poslovanju kompanije : primer AD Planinka iz Kuršumlije

Gasic, Marko; Janjić, Ljubica; Čavić, Slobodan - In: Bizinfo (Blace) : časopis iz oblasti ekonomije … 11 (2020) 2, pp. 67-80

Persistent link: https://www.econbiz.de/10012430525

Navigating a global pandemic crisis through marketing agility : evidence from Italian B2B firms

Moi, Ludovica; Cabiddu, Francesca - In: The journal of business & industrial marketing 37 (2022) 10, pp. 2022-2035

Persistent link: https://www.econbiz.de/10013455377

Exploring the mediating effect of team orientation on the relationship between market orientation and performance of Nigerian banks

Otache, Innocent; Kudu, Aliyu Mohammed; Usman, Timothy … - In: African journal of business and economic research : AJBER 17 (2022) 2, pp. 129-155

Persistent link: https://www.econbiz.de/10014325742

The dimensionality of the market orientation construct

Crick, James M. - In: Journal of strategic marketing 29 (2021) 4, pp. 281-300

Persistent link: https://www.econbiz.de/10012515859

It's all about marketing! : exploring the social perception in the Italian context

Marino, Vittoria; Resciniti, Riccardo; D'Arco, Mario - In: Italian journal of marketing : ITJM 2020 (2020) 1, pp. 7-23

Persistent link: https://www.econbiz.de/10012237288

ОСОБЕННОСТИ ВНЕДРЕНИЯ ПРИНЦИПОВ МАРКЕТИНГА В ПРОЦЕССЕ УПРАВЛЕНИЯ СБЫТОМ ПРОДУКЦИИ

АЛЕКСАНДРОВНА, ВЛАСОВА МАРИЯ; … - In: Известия Тульского … (2014) 3, pp. 59-64

Управление сбытом продукции это сложный и многогранный процесс, который требует комплексного подхода. Причем определяющим фактором его эффективности является...

Persistent link: https://www.econbiz.de/10011269681

РАЗВИТИЕ КОНЦЕПЦИИ ИНТЕГРИРОВАННЫХ МАРКЕТИНГОВЫХ КОММУНИКАЦИЙ

ВЛАДИМИРОВНА, ЮДИНА ОЛЬГА - In: Известия Тульского … (2014) 3, pp. 42-49

В организации эффективной рекламной кампании важную роль играет выбранная концепция продвижения. В материале предложено развитие понятий и эволюции концепции...

Persistent link: https://www.econbiz.de/10011229471

THE VALUE OF MARKETING AS A SCIENTIFIC CATEGORY

Sidorchuk, Сидорчук Роман Роальдович - In: Annals of marketing-mba 3 (2014) 11

In this paper we have tried to overcome the structural and semantic complexity in the specification the term "value" in marketing. Blurring the severity definitions of "value" lead to violations of the integrity and completeness of scientific knowledge in marketing theory. Desk research allowed...

Persistent link: https://www.econbiz.de/10011277961