Search Results - subject:"MARKETING PROGRAM"

Imagine it happening to my classmates : using video testimonials as a social marketing intervention in adolescent smoking cessation programs

Fitrianto, Mohammad Eko; Dharmmesta, Basu Swastha; … - In: Cogent business & management 11 (2024) 1, pp. 1-15

Each year, the average age of new smokers decreases in Indonesia, and at least one student in the classroom is a smoker. However, previous literature on adolescent smoking that focused on emotion and peer relationship remains largely underexplored. This study aimed to examine the effects of the...

Persistent link: https://www.econbiz.de/10014528078

The impact of agricultural marketing program on farm investment: Evidence from Ghana

Abokyi, Emmanuel - In: Cogent Economics & Finance 10 (2022) 1, pp. 1-23

This study investigates the impact of agricultural marketing program on smallholder investment behavior. The study is … study employed propensity score matching (PSM) to estimate the average treatment effect of the marketing program on farmers …' investment behavior. The results show that smallholder farmers' participation in buffer stock marketing program is influenced …

Persistent link: https://www.econbiz.de/10015073985

The impact of agricultural marketing program on farm investment : evidence from Ghana

Abokyi, Emmanuel - In: Cogent economics & finance 10 (2022) 1, pp. 1-23

This study investigates the impact of agricultural marketing program on smallholder investment behavior. The study is … study employed propensity score matching (PSM) to estimate the average treatment effect of the marketing program on farmers …’ investment behavior. The results show that smallholder farmers’ participation in buffer stock marketing program is influenced …

Persistent link: https://www.econbiz.de/10013393598

When does a supplier tolerate resellers' opportunistic behaviors? : transaction benefit and cost perspectives

Lee, Youngsu - In: The journal of business & industrial marketing 38 (2023) 5, pp. 1101-1115

Persistent link: https://www.econbiz.de/10014276732

Marketing agility in subsidiaries : market orientation and marketing program standardization as the "twin engines" of performance

Ozsomer, Aysegul; Simonin, Bernard L.; Mandler, Timo - In: Journal of international marketing 31 (2023) 2, pp. 6-24

Persistent link: https://www.econbiz.de/10014294034

Laying the foundations for success : co-creating sustainable marketing solutions

Kim, Jeawon; Rundle-Thiele, Sharyn; Knox, Kathy; … - In: Journal of strategic marketing 31 (2023) 1, pp. 267-295

Persistent link: https://www.econbiz.de/10014303202

Is marketing agility important for emerging market firms in advanced markets?

Khan, Huda - In: International business review : the official journal of … 29 (2020) 5, pp. 1-10

Persistent link: https://www.econbiz.de/10012303681

The impact of entrepreneurial orientation on foreign market entry : the roles of marketing program adaptation, cultural distance, and unanticipated events

Baker, William E.; Grinstein, Amir; Perin, Marcelo … - In: Journal of international entrepreneurship 18 (2020) 1, pp. 63-91

Persistent link: https://www.econbiz.de/10012228412

Factors Affecting Producer Participation in State-sponsored Marketing Programs: The Case of Fruit and Vegetable Growers in Tennessee

Velandia, Margarita; Clark, Christopher D.; Lambert, … - In: Agricultural and Resource Economics Review 43 (2014) 2

State programs promoting their agricultural products have proliferated in response to increased consumer interest in locally grown foods. Tennessee, for example, currently has two state-funded programs promoting its agricultural products. This study examines the factors associated with...

Persistent link: https://www.econbiz.de/10010911103

Consumer Preferences for Tomatoes: The Influence of Local, Organic, and State Program Promotions by Purchasing Venue

Carroll, Kathryn A.; Bernard, John C.; Pesek, John D. Jr. - In: Journal of Agricultural and Resource Economics 38 (2013) 3

fresh tomatoes with the attributes locally grown, state marketing program promoted, and organic from either a grocery store …

Persistent link: https://www.econbiz.de/10011143221