This is the first book to focus on crowdfunding in sport. Crowdfunding is an important new financial instrument that is becoming more popular with sports organisations, and this book examines the research evidence for crowdfunding and considers how it might be successfully implemented....

This paper investigates the selection criteria and success factors of retailers within mixed-use developments in Shanghai, from the 2009 financial crisis to the COVID-19 pandemic. By using Multiple Criteria Decision Making focused on three groups of key performance indicators: External,...

The objective of this research is to examine the effect of marketing activities on brand awareness generation, image and loyalty in social networks of a public higher education institution, based on the social networks theory and Bilgin’s model (2018). The quantitative method is used, with the...