//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : MM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"MDA"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
6
Konsumentenverhalten
6
Mobile phone
6
Mobiltelefon
6
Brand image
3
Markenimage
3
mobile phones
3
Brand
2
Brand management
2
Markenartikel
2
Markenführung
2
Beziehungsmarketing
1
Brand loyalty
1
Branding
1
Cambodia
1
China
1
Consumer brand engagement
1
Customer integration
1
Customer satisfaction
1
Electronic money
1
Elektronisches Geld
1
Emotion
1
Factor analysis
1
Faktorenanalyse
1
Financial inclusion
1
Finanzielle Inklusion
1
Hedonic price index
1
Hedonischer Preisindex
1
Innovation
1
Innovation management
1
Innovationsmanagement
1
Kambodscha
1
Kundenintegration
1
Kundenzufriedenheit
1
Lebensstil
1
Lifestyle
1
Logit model
1
Logit-Modell
1
Markentreue
1
Market segmentation
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Aroean, Lukman
1
Ebrahim, Reham
1
Fang, Jeff
1
Ghoneim, Ahmad
1
Irani, Zahir
1
Johnson, Lester W.
1
Leckie, Civilai
1
Michaelidou, Nina
1
Nyadzayo, Munyaradzi
1
Russell, Roslyn
1
Singh, Supriya
1
Svenson, Frithiof
1
Wang, Qing
1
Wu, Guisheng
1
Yan, Ligang
1
Ying, Fan
1
Zhu, Hengyuan
1
more ...
less ...
Published in...
All
Journal of marketing management : MM
Telecommunications policy : the international journal of digital economy, data sciences and new media
73
Technological forecasting & social change : an international journal
49
AGDI working paper
37
Journal of retailing and consumer services
26
NBER working paper series
23
Working paper / National Bureau of Economic Research, Inc.
22
Discussion paper / Centre for Economic Policy Research
20
Information economics and policy : IEP
17
International journal of business information systems : IJBIS
17
Journal of business research : JBR
16
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
15
Journal of regulatory economics
15
NBER Working Paper
15
International journal of e-business research : an official publication of the Information Resources Management Association
14
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of industrial organization
11
SpringerLink / Bücher
11
Discussion paper
10
International journal of electronic business
10
International journal of technology marketing : IJTMkt
10
Policy research working paper : WPS
10
International journal of business innovation and research
9
International journal of internet marketing and advertising : IJIMA
9
Journal of development economics
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
NET Institute Working Paper
9
Working paper
9
Applied economics letters
8
Asia Pacific journal of marketing and logistics
8
CESifo working papers
8
Discussion papers / CEPR
8
Electronic commerce research
8
Journal of marketing communications
8
Keskusteluaiheita / Elinkeinoelämän Tutkimuslaitos
8
Management information systems : mis quarterly
8
Psychology & marketing
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
Tourism management : research, policies, practice
8
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Smartphone crises and adjustments in a virtual P3 community : doing sustainability oriented smartphone consumption
Svenson, Frithiof
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 664-693
Persistent link: https://www.econbiz.de/10011934608
Saved in:
2
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
3
A brand preference and repurchase intention model : the role of consumer experience
Ebrahim, Reham
;
Ghoneim, Ahmad
;
Irani, Zahir
;
Ying, Fan
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1230-1259
Persistent link: https://www.econbiz.de/10011585296
Saved in:
4
Are innovative consumers emotional and prestigiously sensitive to price?
Aroean, Lukman
;
Michaelidou, Nina
- In:
Journal of marketing management : MM
30
(
2014
)
3/4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10010345681
Saved in:
5
Exploring the impact of mobile money services on marketing interactions in relation to consumer well-being in subsistence marketplaces : lessons from rural Combodia
Fang, Jeff
;
Russell, Roslyn
;
Singh, Supriya
- In:
Journal of marketing management : MM
30
(
2014
)
5/6
,
pp. 445-475
Persistent link: https://www.econbiz.de/10010376948
Saved in:
6
Are consumers what they consume? : linking lifestyle segmentation to product attributes ; an exploratory study of the Chinese mobile phone market
Zhu, Hengyuan
;
Wang, Qing
;
Yan, Ligang
;
Wu, Guisheng
- In:
Journal of marketing management : MM
25
(
2009
)
3/4
,
pp. 295-314
Persistent link: https://www.econbiz.de/10003838534
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->