Objective: To identify the barriers to digitalisation micro, small and medium-sized enterprises (SME) in Poland face, using enterprises in Dolnośląskie voivodeship as an example. Research Design & Methods: A review of the subject literature on the essence, level and importance of the...

While technology is essential for the survival of micro, small, and medium-sized businesses (MSMEs), their ability to use digital marketing effectively, especially in the wholesale and retail sectors, remains unclear. The study aims to investigate the current state of digital marketing...

This study examines the efects of individual dimensions of business relationship quality (BRQ), namely trust, respect, and reciprocity, on business customer value (BCV) and customer loyalty (CL) in the microfnance industry. In addition, the study investigates the mediation efects of BCV on the...

This study explores how micro, small, and medium-sized enterprises (MSMEs) can improve their performance in the aftermath of a crisis by effectively managing their resources, encouraging innovation, and diversifying their operations. Drawing on Resource Orchestration Theory (ROT), this study...

Purpose - This primary purpose of this research is to explore the rank order of funding challenges among the other challenges faced by women entrepreneurs (WEs) in an urban setting. For this purpose, the study uses a sample of women microentrepreneurs engaged in (the relatively...