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  • Search: subject:"MMM"
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Year of publication
Subject
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MMM 8 MMD 6 superset 6 true identified set 6 partial identification 5 Agile Marketing 3 Agile Marketing Budgeting 3 Agility 3 Agilität 3 Agilität <Management> 3 CMO 3 Data-Driven Marketing 3 Marketing 3 Marketing Attribution 3 Marketing Controlling 3 Multi-Touch-Attribution (MTA) 3 Performance Management 3 Performance management 3 Performance-Management 3 Return on Investment 3 Return on investment 3 estimation 3 Attribution Modeling im Marketing 2 Budgetallokation Marketing 2 Marketing Optimierung 2 Marketing Ressourcen 2 Marketing-Mix-Modeling (MMM) 2 Marketing-ROI Tools 2 Marketing-ROI-Messung 2 Marketingstrategie 2 Out-of-Home-Werbung 2 Return on Advertising Spend (ROAS) 2 Strategisches Datenmanagement im Marketing 2 Strategisches Marketing 2 Tools Marketing Budget Optimierung 2 individuelles Targeting 2 individuelles Tracking der Kunden-Response 2 Attribution Modeling 1 Carry-over-Effekte 1 Carry-over-Effekte von Außenwerbung 1
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Online availability
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Free 7 Undetermined 3
Type of publication
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Book / Working Paper 10 Article 4
Type of publication (narrower categories)
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Article in journal 3 Aufsatz in Zeitschrift 3 Working Paper 3 Arbeitspapier 1 Graue Literatur 1 Non-commercial literature 1 Thesis 1
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Language
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English 6 German 4 Undetermined 4
Author
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Cerquera, Daniel 6 Laisney, François 6 Ullrich, Hannes 6 Fischer, Marc 3 Hoyer, Markus 3 Rasztar, Matthias 3 Righetti, Claudio 3 Stürze, Sascha 3 Preuß, Alexander 2 Becchere, Giovanni 1 Beretvas, Susan Natasha 1 Kibalov, E.B. 1 Kin, A.A. 1 Mulinacci, Sabrina 1 Thäsler, Kai-Marcus 1 Thäsler, Karl-Marcus 1
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Institution
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Bureau d'Économie Théorique et Appliquée (BETA), Université de Strasbourg 1 DIW Berlin (Deutsches Institut für Wirtschaftsforschung) 1 Springer Fachmedien Wiesbaden 1 Zentrum für Europäische Wirtschaftsforschung (ZEW) 1
Published in...
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Springer eBook Collection 2 Transfer : Zeitschrift für Kommunikation und Markenmanagement 2 ZEW Discussion Papers 2 Asia-Pacific financial markets 1 DIW Discussion Papers 1 Discussion Papers of DIW Berlin 1 Discussion papers / Deutsches Institut für Wirtschaftsforschung 1 Journal "Region: Economics and Sociology" 1 Management for Professionals 1 Working Papers of BETA 1
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Source
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ECONIS (ZBW) 7 RePEc 4 EconStor 2 BASE 1
Showing 11 - 14 of 14
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Considerations on partially identified regression models.
Cerquera, Daniel; Laisney, François; Ullrich, Hannes - Bureau d'Économie Théorique et Appliquée (BETA), … - 2012
identified set and the modified method of moments (MMM) a superset. Our first contri- bution is to characterize the true … compare with results using its nonparametric estimates, and illustrate the superiority of MMD over MMM. For MMD, we propose a …
Persistent link: https://www.econbiz.de/10010555830
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An evaluation of item difficulty and person ability estimation using the multilevel measurement model with short tests and small sample sizes
Beretvas, Susan Natasha (contributor) - 2011
models, multilevel measurement models (MMM) can handle, the addition of predictor variables, appropriate modeling of … model’s parameters have not been examined for either the two- or three-level MMM. Researchers (Wright and Stone, 1979; Lord … study tested the performance of the two-level and three-level MMM under various conditions that included three sample sizes …
Persistent link: https://www.econbiz.de/10009429290
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Introducing Uncertainty into the Estimation of Effectiveness of Large Regional Transport Projects: Structural-Institutional Approach
Kibalov, E.B.; Kin, A.A. - In: Journal "Region: Economics and Sociology" 2 (2014)
The paper presents that standard methods for estimating effectiveness of capital investment projects are deterministic. Uncertainty and risks are introduced and declared but not described with proper terminology. As far as large capital investment projects are concerned, of which implementation...
Persistent link: https://www.econbiz.de/10011007840
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Hedging American options in Merton's model : a locally risk minimizing approach
Becchere, Giovanni; Mulinacci, Sabrina - In: Asia-Pacific financial markets 6 (1999) 2, pp. 153-170
Persistent link: https://www.econbiz.de/10001449313
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