Search Results - subject:"MOA framework"

Baek, Nayeon; Lee, Hyemi - In: Asia marketing journal 26 (2025) 4, pp. 269-285

Persistent link: https://www.econbiz.de/10015399189

Li, Suicheng; Hou, Wenjing; Zhang, Xinyi; Wu, Huifang - In: Journal of innovation & knowledge : JIK 10 (2025) 6, pp. 1-15

underexplored. Drawing on the Motivation-Opportunity-Ability (MOA) framework, this study examines the mechanism through which buyer …

Persistent link: https://www.econbiz.de/10015533279

Nguyen Phuong Mai; Vo, Nam D. - In: Foundations of Management : the journal of Warsaw … 15 (2023) 1, pp. 35-50

-opportunity-ability (MOA) framework to address the gap between purchase intention and behavior in the organic food market. Data from a self …

Persistent link: https://www.econbiz.de/10014507324

Verleye, katrien; De Keyser, Arne; Raassens, Néomie; … - In: Journal of service research 27 (2024) 1, pp. 69-88

Persistent link: https://www.econbiz.de/10014580393

Rudawska, Aleksandra; Gadomska-Lila, Katarzyna - In: Journal of East European management studies : JEEMS 28 (2023) 1, pp. 151-181

Persistent link: https://www.econbiz.de/10015177097

Berkmann, Manuel - 2020

Persistent link: https://www.econbiz.de/10012298430

Terho, Harri; Giovannetti, Marta; Cardinali, Silvio - In: Industrial marketing management : the international … 101 (2022), pp. 208-222

Persistent link: https://www.econbiz.de/10013197771

Hewett, Kelly; Hult, G. Tomas M.; Mantrala, Murali K.; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 619-638

Persistent link: https://www.econbiz.de/10013271785

Rosario, Ana Babić; Valck, Kristine de; Sotgiu, Francesca - In: Journal of the Academy of Marketing Science 48 (2020) 3, pp. 422-448

Persistent link: https://www.econbiz.de/10012290962

Guenzi, Paolo; Nijssen, E. J. - In: Industrial marketing management : the international … 90 (2020), pp. 346-359

Persistent link: https://www.econbiz.de/10012322086

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