Schultz, Carsten D.; Gorlas, Björn - In: Electronic Commerce Research 23 (2023) 3, pp. 1677-1700
recommendations and thus improve shopping experience. Examples of such augmented reality applications are magic mirrors that enable … questionnaires, we find that magic mirrors positively impact consumers' cross-buying intention. Cross-buying behavior depends … attractiveness when considering cross-buying options than women. Whereas magic mirrors reduce the relationship between perceived …