Objective :This study was to analyze the impact of each of four elements of strategic plan (vision processing, analysis of external environment, inter- organization analysis and strategic control) on product and market development in zinc companies in Zanjan province.Methodology:Based on...

The article describes the dual nature of business social responsibility: global and regional. The increased pressure of globalization produces a new stakeholder expectations and efforts of companies to conform to it. As a result of return reaction the growing requirements of International...

Although branding is now widespread among UK universities, the application of branding principles in the higher education sector is comparatively recent and may be controversial for internal audiences who question its suitability and efficiency. This paper seeks to investigate how and whether...

This research was undertaken in the United States within two different regional airlines and examines the attitudes and behaviours of managers to operations performance measurement and review (PMR) systems during separate periods of crisis and growth. The aim and objectives were to examine...

The aim of this project is the design and evaluation of a framework for knowledge based diagnosis and improvement planning of business processes. The outcome is a soundly based framework that can provide additional leverage within organisations. The study starts from identification of a research...

An unfortunate consequence of the recent economic climate is that staff turnover has been high in many sectors, with companies shedding staff to maintain a necessary balance between income and costs. Will these companies have taken into account that the loss of staff often also means the loss of...

Changes in the economy have forced many businesses to think differently. Sectors previously considered to be safe are now seeing business failures at an all time high. Those businesses that survive are often those with a unique offering that customers cannot avoid/ignore, or those that evolve...

The hotel industry continues embracing loyalty/rewards programs as a major platform to nurture customer relationships as well as reap return business. The reality is that major hotels have been aggressively spending more but achieve less in defending existing customers. We address this void by...

Economic education in Romania has gone through many changes in recent years, in order to modernize and adapt to the requirements of the economy based on knowledge. But, regardless of the stage, students' satisfaction is a key criterion for assessing the relevance and the accomplishment of the...