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  • Search: subject:"Marathon"
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Year of publication
Subject
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Athletics 13 Leichtathletik 13 Sport event 11 Sportveranstaltung 11 Marathon 9 Consumer behaviour 6 Konsumentenverhalten 6 Event marketing 5 Event-Marketing 5 Motivation 5 Tourism 5 USA 5 United States 5 Sport tourism 4 Sportmarketing 4 Sports marketing 4 Tourismus 4 Welt 4 World 4 Event management 3 Greece 3 Holiday behaviour 3 Internet marketing 3 Online-Marketing 3 Professional sports 3 Profisport 3 Sport 3 Sports 3 Urlaubsverhalten 3 marathon 3 Age group 2 Altersgruppe 2 Ashland Oil Inc. 2 Big event 2 Brand image 2 Brand management 2 Customer satisfaction 2 Deutschland 2 Deutschsprachiger Raum 2 Erdölindustrie 2
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Online availability
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Undetermined 21 Free 10 CC license 4
Type of publication
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Article 37 Book / Working Paper 10
Type of publication (narrower categories)
All
Article in journal 20 Aufsatz in Zeitschrift 20 Hochschulschrift 4 research-article 4 Arbeitspapier 3 Graue Literatur 3 Non-commercial literature 3 Working Paper 3 Aufsatz im Buch 2 Book section 2 Aufsatzsammlung 1 Case study 1 Collection of articles of several authors 1 Fallstudie 1 Sammelwerk 1 Thesis 1
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Language
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English 31 Undetermined 11 German 5
Author
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Alvarez-Ramirez, Jose 2 Diakakis, Michalis 2 Fair, Ray C. 2 Hosken, Daniel S. 2 Huang, Haiyan 2 Kaplan, Edward H. 2 Kern, Katharina 2 Küster, Inés 2 Park, Kwangsoo 2 Rodriguez, Eduardo 2 Saayman, Melville 2 Taylor, Christopher T. 2 Vila-Lopez, Natalia 2 Abad, Francisco 1 Adler, Kersten 1 Aicher, Thomas J. 1 Alvarez-Ramirez, J. 1 Antonescu, Adrian 1 Arif, Md. Zahir Uddin 1 Back, Robin M. 1 Blondheim, Menahem 1 Breuer, Christoph 1 Bruns, Fritz 1 Buning, Richard J. 1 Calduch-Losa, Ángeles 1 Casanoves-Boix, Javier 1 Chalkias, Christos 1 Dagdug, Leonardo 1 Deng, Taotao 1 Detsis, Vassilis 1 Devine, Adrian 1 Devine, Frances 1 Dimitropoulos, Panagiotis E. 1 Dominteanu, Teodora 1 Douvis, John 1 Duignan, Michael B. 1 Eddosary, Melfy M 1 Espinosa-Paredes, G. 1 Everett, Sally 1 Filippin, Antonio 1
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Institution
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U.S. Atomic Energy Commission 1 University of Wisconsin Marathon County Center 1 Verlag Dr. Kovač 1 Wausau School of Vocational and Adult Education 1 Wisconsin State Employment Service 1
Published in...
All
Marathon 3 Physica A: Statistical Mechanics and its Applications 3 BestMasters 2 International Journal of Event and Festival Management 2 International Journal of Sports Marketing and Sponsorship 2 Journal of sports economics 2 Natural Hazards 2 Sport marketing quarterly : preferred journal of the Sport Marketing Association 2 Aktuelle Entwicklungslinien in der Finanzwirtschaft ; Teil 1 1 Cowles Foundation discussion paper 1 European journal of management and business economics : EJM&BE 1 Industrial relations : a journal of economy & society 1 International Journal of Financial Studies : open access journal 1 International journal of Indian culture and business management 1 International journal of event and festival management 1 International journal of sport management and marketing : IJSMM 1 International journal of sports marketing & sponsorship 1 Journal of destination marketing & management 1 Journal of economic and financial sciences 1 Journal of hospitality and tourism insights 1 Journal of marketing analytics : JMA 1 Land 1 Prometheus 1 Regional Review 1 Schriftenreihe Sportökonomie in Forschung und Praxis 1 South Asian journal of marketing 1 Sport management review 1 SpringerLink / Bücher 1 Strategic public relations management : statics 1 Sustainable technology and entrepreneurship 1 The journal of industrial economics 1 The review of economics and statistics 1 US Geological Survey bulletin 1 Working paper 1 Working papers / Bureau of Economics, Federal Trade Commission 1
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Source
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ECONIS (ZBW) 32 RePEc 11 Other ZBW resources 4
Showing 1 - 10 of 47
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Social media impact on international sports events related to the brand Spain : a comparison between inner versus outside events
Küster, Inés; Vila-Lopez, Natalia; Mora, Elisabet; … - In: European journal of management and business economics : … 34 (2025) 2, pp. 121-132
collected for analysis, focusing on FIFA World Cup Qatar 2022, XLI Marathon Valencia Trinidad Alfonso 2022 and Davis Cup 2022 …
Persistent link: https://www.econbiz.de/10015372663
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Key strategic decisions and their influences on the management and success of the Bank of America Chicago Marathon and the Marathon Valencia Trinidad Alfonso
Paramio Salcines, Juan Luis; Llopis-Goig, Ramón - In: International Journal of Financial Studies : open … 10 (2022) 3, pp. 1-18
America Chicago Marathon and the Marathon Valencia Trinidad Alfonso, examines those key strategic decisions that have been …
Persistent link: https://www.econbiz.de/10013368450
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Gender differences and trends in the use of wearables in marathons
Lluch Prats, Javier; Abad, Francisco; Calduch-Losa, Ángeles - In: Sustainable technology and entrepreneurship 3 (2024) 3, pp. 1-7
Our study analyzes the wearable device preferences of long-distance runners and examines the differences between genders, regions (the USA and Europe), age, and performance. We have analyzed 237,336 records from eight of the world's most famous marathons between 2016 and 2019. Our study takes...
Persistent link: https://www.econbiz.de/10015405502
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Analysing user-generated content in sports events through the lens of the Spain brand
Küster, Inés; Vila-Lopez, Natalia; Mora, Elísabet; … - In: Journal of marketing analytics : JMA 13 (2025) 1, pp. 69-81
Persistent link: https://www.econbiz.de/10015371480
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Impacts of binge-watching on Netflix during the COVID-19 pandemic
Rahman, Kazi Turin; Arif, Md. Zahir Uddin - In: South Asian journal of marketing 2 (2021) 1, pp. 97-112
range of shows available on Netflix incline them to engage in marathon viewing. However, the respondents spend just over 70 … the most challenging aspect of being marathon viewers on Netflix during the COVID-19 pandemic. Originality/value - This is …
Persistent link: https://www.econbiz.de/10013341313
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How do event zones influence visitor behaviour and engagement with host destinations? : a longitudinal study of the Cambridge half marathon : 2017-2020
Duignan, Michael B.; Zou, Suiwen; Park, Jeongeun; … - In: Journal of destination marketing & management 30 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014458590
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City marathon events and tourism industry : a quasi-natural experiment
Gan, Chen; Deng, Taotao; Zhao, Weishu - In: Journal of sports economics 24 (2023) 7, pp. 851-876
Persistent link: https://www.econbiz.de/10014384460
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Community marathon event participation and quality of life
Park, Kwangsoo; Park, Seunghyun; Ok, Chihyung; Kim, Hyelin - In: Sport management review 25 (2022) 2, pp. 341-359
Persistent link: https://www.econbiz.de/10013257647
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Estimating aging effects in running events
Fair, Ray C.; Kaplan, Edward H. - 2017
Persistent link: https://www.econbiz.de/10011748316
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Optimal pacing of 400m and 800m races : a standard microeconomics approach
Watt, Richard; Gunby, Phillip - 2016
Persistent link: https://www.econbiz.de/10011514487
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