//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marke"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Markenführung
16,632
Brand management
16,624
Konsumentenverhalten
7,703
Consumer behaviour
7,702
Markenimage
7,090
Brand image
6,951
Markenartikel
5,613
Brand
5,562
B-to-B-Marketing
3,401
Business-to-business marketing
3,401
Relationship marketing
3,250
Beziehungsmarketing
3,249
Markenpolitik
2,194
Social Web
1,901
Social web
1,901
Deutschland
1,792
Marketingmanagement
1,787
Marketing management
1,766
Online-Marketing
1,700
Germany
1,681
Internet marketing
1,672
Lieferantenmanagement
1,628
Supplier relationship management
1,628
Handelsmarke
1,283
Markenrecht
1,278
Trademark law
1,235
Store brand
1,199
Theory
1,157
Theorie
1,156
Werbewirkung
1,156
Advertising effects
1,144
Marketing
1,096
USA
967
United States
943
Brand loyalty
889
Luxury goods
862
Luxusgüter
862
Einzelhandel
836
Retail trade
822
Markentreue
819
more ...
less ...
Online availability
All
Undetermined
7,995
Free
3,024
Type of publication
All
Article
15,512
Book / Working Paper
7,910
Journal
69
Type of publication (narrower categories)
All
Article in journal
12,486
Aufsatz in Zeitschrift
12,486
Aufsatz im Buch
2,985
Book section
2,985
Hochschulschrift
1,269
Thesis
909
Graue Literatur
846
Non-commercial literature
846
Case study
596
Fallstudie
596
Collection of articles of several authors
565
Sammelwerk
565
Working Paper
489
Arbeitspapier
485
Aufsatzsammlung
373
Dissertation u.a. Prüfungsschriften
177
Bibliografie enthalten
166
Bibliography included
166
Conference paper
143
Konferenzbeitrag
143
Lehrbuch
138
Ratgeber
129
Guidebook
119
Konferenzschrift
119
Reprint
119
Textbook
117
Conference proceedings
72
Handbook
60
Handbuch
60
Amtsdruckschrift
39
Government document
39
Collection of articles written by one author
34
Sammlung
34
Interview
32
Festschrift
26
Systematic review
24
Übersichtsarbeit
24
Fallstudiensammlung
21
Gesetz
18
Law
18
more ...
less ...
Language
All
English
18,335
German
4,930
Undetermined
151
French
63
Italian
23
Polish
21
Russian
15
Spanish
13
Swedish
10
Czech
3
Portuguese
3
Serbian
2
Valencian
1
Danish
1
Japanese
1
Kazakh
1
Multiple languages
1
Dutch
1
Ukrainian
1
more ...
less ...
Author
All
Burmann, Christoph
134
Esch, Franz-Rudolf
132
Baumgarth, Carsten
94
Melewar, T. C.
75
Meffert, Heribert
68
Huber, Frank
66
Keller, Kevin Lane
63
Bruhn, Manfred
58
Ahlert, Dieter
55
Kleinaltenkamp, Michael
51
Sattler, Henrik
50
Tomczak, Torsten
46
Balmer, John M. T.
45
Wiedmann, Klaus-Peter
45
De Chernatony, Leslie
44
Backhaus, Klaus
43
Bauer, Hans H.
43
Loureiro, Sandra Maria Correia
39
Bang, Nguyen
38
Merrilees, Bill
38
Phau, Ian
38
Völckner, Franziska
37
Foroudi, Pantea
34
Fournier, Susan
34
Ind, Nicholas
34
Romaniuk, Jenni
33
Schmidt, Holger J.
33
Uggla, Henrik
32
Dawes, John
30
Kernstock, Joachim
30
Christodoulides, George
29
Strebinger, Andreas
29
Gupta, Suraksha
28
Guzman, Francisco
28
Ko, Eunju
28
Langner, Tobias
28
Olbrich, Rainer
28
Woodside, Arch G.
28
Cova, Bernard
27
MacInnis, Deborah J.
27
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
158
Gesellschaft zur Erforschung des Markenwesens
28
Verlag Dr. Kovač
26
National Bureau of Economic Research
23
Haufe-Lexware GmbH & Co. KG
15
Information Resources Management Association
14
Springer Gabler <Firma>
14
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
8
Books on Demand GmbH <Norderstedt>
7
Edward Elgar Publishing
7
NetLibrary, Inc
7
American Marketing Association
6
Europäische Kommission
6
Europäische Union / Harmonisierungsamt für den Binnenmarkt (Marken, Muster und Modelle)
6
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
6
IGI Global
6
Campus Verlag
5
Deutschland / Patent- und Markenamt
5
Fachhochschule Reutlingen / European School of Business
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
Helmut-Schmidt-Universität
5
Redline Verlag
5
Springer International Publishing
5
Weltorganisation für Geistiges Eigentum
5
Österreichische Werbewissenschaftliche Gesellschaft
5
De Gruyter Oldenbourg
4
Deutschland
4
Europäische Union
4
Hochschule Offenburg
4
Springer-Verlag GmbH
4
Trendbüro <Hamburg>
4
UVK Verlagsgesellschaft mbH
4
Universität Mannheim
4
Verlag Franz Vahlen
4
Daimler-Benz-Aktiengesellschaft
3
Deutsche Werbewissenschaftliche Gesellschaft
3
Deutschland <Bundesrepublik> / Patentamt
3
Institut für Handelsmanagement <Münster (Westf)>
3
Karlsruher Institut für Technologie
3
more ...
less ...
Published in...
All
Journal of business research : JBR
702
Industrial marketing management : the international journal for industrial and high-tech firms
632
The journal of brand management : an international journal
566
SpringerLink / Bücher
401
The journal of product & brand management
392
Journal of retailing and consumer services
322
The journal of business & industrial marketing
254
European journal of marketing : EJM
147
Psychology & marketing
135
Journal of business-to-business marketing
132
Journal of marketing management : MM
124
Journal of marketing
120
Marketing intelligence & planning
119
Asia Pacific journal of marketing and logistics
118
Springer eBook Collection
117
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
116
International journal of hospitality management
110
Journal of the Academy of Marketing Science
103
Research
103
Journal of marketing communications
102
The IUP journal of brand management : IJBRM
98
Journal of strategic marketing
96
Innovatives Markenmanagement
94
Marketing letters : a journal of research in marketing
86
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
70
Journal of promotion management : JPM
70
Springer eBook Collection / Business and Economics
69
Journal of fashion marketing and management
68
Journal of marketing research : JMR
68
International journal of internet marketing and advertising : IJIMA
67
Journal of promotion management : innovations in planning and applied research
67
Business horizons
64
Gabler Edition Wissenschaft
64
Journal of advertising research
63
Journal of international consumer marketing
63
Qualitative market research : an international journal
62
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
International marketing review
61
Journal of global marketing
59
more ...
less ...
Source
All
ECONIS (ZBW)
22,552
USB Cologne (EcoSocSci)
893
USB Cologne (business full texts)
25
BASE
9
EconStor
6
RePEc
6
Showing
10,891
-
10,900
of
23,491
Sort
Relevance
Date (newest first)
Date (oldest first)
10891
Empathic relationships in professional services and the moderating role of relationship age
Weißhaar, Isabelle
;
Huber, Frank
- In:
Psychology & marketing
33
(
2016
)
7
,
pp. 525-541
Persistent link: https://www.econbiz.de/10011508445
Saved in:
10892
Customer referral reward-brand-fit : a schema congruity perspective
Stumpf, Christian
;
Baum, Matthias
- In:
Psychology & marketing
33
(
2016
)
7
,
pp. 542-558
Persistent link: https://www.econbiz.de/10011508450
Saved in:
10893
Analysis of gray markets in differentiated duopoly
Li, Hai
;
Zhu, Stuart X.
;
Cui, Nanfang
;
Li, Jianbin
- In:
International journal of production research
54
(
2016
)
13/14
,
pp. 4008-4027
Persistent link: https://www.econbiz.de/10011508508
Saved in:
10894
Bowling for dollars : establishing perceived need and brand equity in a participatory sport
Koesters, Todd C.
;
Ballouli, Khalid
;
Bernthal, Matthew J.
; …
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
1
,
pp. 62-71
Persistent link: https://www.econbiz.de/10011508561
Saved in:
10895
The impact of customer-based brand equity on the operational performance of FMCG companies in India
Mohan, Bijuna C.
;
Sequeira, A. H.
- In:
IIMB management review
28
(
2016
)
1
,
pp. 13-19
Persistent link: https://www.econbiz.de/10011508720
Saved in:
10896
Should the devil wear Prada? : analyzing consumers' responses to luxury branding
Gheisary, Esmira
- In:
International fragmentation : impacts and prospects for …
,
(pp. 19-35)
.
2016
Persistent link: https://www.econbiz.de/10011550836
Saved in:
10897
Exploring bidder heterogeneity in multichannel sequential B2B auctions
Lu, Yixin
;
Gupta, Alok
;
Heck, Eric van
- In:
Management information systems : mis quarterly
40
(
2016
)
3
,
pp. 645-662
Persistent link: https://www.econbiz.de/10011551078
Saved in:
10898
Does this fit my style? : the role of self-congruity in young women's repurchase intention for intimate apparel
Vigolo, Vania
;
Ugolini, Marta Maria
- In:
Journal of fashion marketing and management
20
(
2016
)
4
,
pp. 417-434
Persistent link: https://www.econbiz.de/10011551720
Saved in:
10899
The effects of product fit and brand fit on memory retention for brand alliances : when less is more : evidence from Chinese firms
Norman, Andrew T.
- In:
International journal of management and marketing …
9
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011551967
Saved in:
10900
Wettbewerbsrecht, Markenrecht und Kartellrecht : Gesetz gegen den unlauteren Wettbewerb, Preisangabenverordnung, Markengesetz, Markenverordnung, Gemeinschaftsmarkenverordnung, Gese...
Köhler, Helmut
(
introduction
)
-
2016
-
37., neubearbeitete Auflage, Stand: 1. 6. 2016, Sonderausgabe
Persistent link: https://www.econbiz.de/10011552314
Saved in:
First
Prev
1086
1087
1088
1089
1090
1091
1092
1093
1094
1095
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->