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~isPartOf:"Journal of marketing research : JMR"
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Markenartikel
68
Brand management
55
Markenführung
55
Consumer behaviour
50
Konsumentenverhalten
50
Brand image
43
Markenimage
43
Marktforschung
35
Brand
20
Vereinigte Staaten
17
Market research
15
Verbraucher
15
Advertising effects
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Perception
7
Sales promotion
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Theorie
7
Theory
7
Verkaufsförderung
7
Wahrnehmung
7
Brand extension
6
Markentransfer
6
Marktpsychologie
6
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Experiment
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Marketing management
5
Marketing theory
5
Marketingmanagement
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Marketingtheorie
5
New product development
5
Produktentwicklung
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5
United States
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branding
5
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4
Beziehungsmarketing
4
Evaluation
4
Personality psychology
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Persönlichkeitspsychologie
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Ehrenberg, A. S. C.
5
Berger, Jonah
3
Sheth, Jagdish N.
3
Wedel, Michel
3
Aaker, David A.
2
Aribarg, Anocha
2
Arora, Neeraj
2
Batra, Rajeev
2
Dev, Chekitan S.
2
Dhar, Ravi
2
Draganska, Michaela
2
Farley, John U.
2
Feinberg, Fred M.
2
Gijsbrechts, Els
2
Goodhardt, G. J.
2
Inman, J. Jeffrey
2
Jacoby, Jacob
2
Jones, J. Morgan
2
Kamakura, Wagner A.
2
Kirmani, Amna
2
Krishna, Aradhna
2
Kuksov, Dmitri
2
Kumar, V.
2
Lawrence, Raymond J.
2
Mizik, Natalie
2
Monga, Alokparna Basu
2
Ng, Sharon
2
Pauwels, Koen
2
Ross, William T.
2
Shoemaker, Robert W.
2
Tellis, Gerard J.
2
Wilcox, Keith
2
Wyer, Robert S.
2
Ahluwalia, Rohini
1
Ainslie, Andrew
1
Amaldoss, Wilfred
1
Ataman, M. Berk
1
Avery, Jill
1
Aydinoğlu, Nilüfer Z.
1
Bagozzi, Richard P.
1
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Journal of marketing research : JMR
Journal of business research : JBR
771
The journal of brand management : an international journal
662
The journal of product & brand management
421
Journal of retailing and consumer services
387
SpringerLink / Bücher
360
Psychology & marketing
209
European journal of marketing : EJM
170
Asia Pacific journal of marketing and logistics
146
Journal of marketing management : MM
136
International journal of hospitality management
132
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
129
Journal of advertising research
129
Journal of marketing communications
125
Journal of marketing
124
Tourism management : research, policies, practice
124
Marketing intelligence & planning
123
Industrial marketing management : the international journal for industrial and high-tech firms
122
Journal of travel and tourism marketing
116
The IUP journal of brand management : IJBRM
106
Journal of fashion marketing and management
101
Journal of strategic marketing
100
Journal of the Academy of Marketing Science
99
Marketing letters : a journal of research in marketing
98
Innovatives Markenmanagement
95
Springer eBook Collection
95
Journal of international consumer marketing
93
Journal of consumer research : JCR ; an interdisciplinary bimonthly
92
Research
90
The journal of consumer marketing
88
International journal of advertising : the quarterly review of marketing communications
85
International marketing review
84
The Trademark reporter
82
Journal of promotion management : JPM
81
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
80
Journal of global marketing
80
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
80
Journal of promotion management : innovations in planning and applied research
78
Journal of retailing
76
Marketing : ZFP ; journal of research and management
76
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ECONIS (ZBW)
139
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1
Egocentric improvement evaluations : change in the self as an anchor for brand improvement judgments
Dagogo-Jack, Sokiente W.
;
Forehand, Mark R.
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 934-950
Persistent link: https://www.econbiz.de/10011971291
Saved in:
2
Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions
Baker, Andrew M.
;
Donthu, Naveen
;
Kumar, V.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 225-239
Persistent link: https://www.econbiz.de/10011485337
Saved in:
3
Neural profiling of brands : mapping brand image in consumers' brains with visual templates
Chan, Hang-Yee
;
Boksem, Maarten
;
Smidts, Ale
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011912738
Saved in:
4
What’s in a brand name? : assessing the impact of rebranding in the hospitality industry
Tsai, Yi-Lin
;
Dev, Chekitan S.
;
Chintagunta, Pradeep K.
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 865-878
Persistent link: https://www.econbiz.de/10011421738
Saved in:
5
Positioning multicountry brands : the impact of variation in cultural values and competitive set
Batra, Rajeev
;
Zhang, Y. Charles
;
Aydinoğlu, Nilüfer Z.
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 914-931
Persistent link: https://www.econbiz.de/10011784993
Saved in:
6
Does "liking" lead to loving? : the impact of joining a brand’s social network on marketing outcomes
John, Leslie K.
;
Emrich, Oliver
;
Gupta, Sunil
;
Norton, …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 144-155
Persistent link: https://www.econbiz.de/10011653503
Saved in:
7
Copy alert : a method and metric to detect visual copycat brands
Satomura, Takuya
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010349048
Saved in:
8
Private label imitation of a national brand : implications for consumer choice and law
Aribarg, Anocha
;
Arora, Neeraj
;
Henderson, Ty
;
Kim, Youngju
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 657-675
Persistent link: https://www.econbiz.de/10010471037
Saved in:
9
Positioning brands against large competitors to increase sales
Paharia, Neeru
;
Avery, Jill
;
Keinan, Anat
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 647-656
Persistent link: https://www.econbiz.de/10010471042
Saved in:
10
Halo (spillover) effects in social media : do product recalls of one brand hurt or help rival brands?
Borah, Abhishek
;
Tellis, Gerard J.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10011485245
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