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Brand management
104
Markenführung
104
Consumer behaviour
75
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Brand
67
Markenartikel
67
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54
Brand image
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Reprint
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3,252
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3,252
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1,209
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Keller, Kevin Lane
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5
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4
Ehrenberg, Andrew S. C.
4
Park, C. Whan
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4
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3
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Hatch, Mary Jo
3
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3
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2
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2
Benet-Martínez, Verónica
2
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2
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2
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2
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2
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2
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2
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2
Jaworski, Bernard J.
2
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2
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2
Milberg, Sandra J.
2
Romaniuk, Jenni
2
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2
Stolowy, Hervé
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2
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1
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1
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1
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1
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1
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The evolution of brands : from signals of quality to storehouses of trust
22
Corporate brand and corporate reputation
16
Brand management ; Vol. 3
15
Measuring and managing brands
15
Brand management ; Vol. 2
13
Cross-cultural and critical perspectives on brands
12
Brand management ; Vol. 1
11
Brand management ; Vol. 4
9
International marketing ; Vol. 2
6
Marketing-mix strategies - product strategy and promotion strategy
6
SAGE library in marketing
5
Critical perspectives on business and management
2
Evolving and emerging issues in marketing strategy
2
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
2
Accounting theory ; Vol. 3
1
An Elgar reference collection
1
GEM-Reprint
1
Global-local consumption
1
Michael Porter ; Vol. 1
1
Nonprofit marketing : sectoral applications
1
Relational and functional integration
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The international library of critical writings in economics
1
The later years of the International Accounting Standards Committee
1
Theoretical and empirical perspectives in critical marketing studies
1
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ECONIS (ZBW)
146
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1
Evaluation of brand extensions : the role of product feature similarity and brand concept consistency
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
-
2010
Persistent link: https://www.econbiz.de/10003924413
Saved in:
2
Consumer evaluation of vertical brand extensions and core brands
Kim, Chung K.
;
Lavack, Anne M.
;
Smith, Margo
-
2010
Persistent link: https://www.econbiz.de/10003924416
Saved in:
3
Brand management
Dall'Olmo Riley, Francesca
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003838866
Saved in:
4
How perceived brand globalness creates brand value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
5
Brand diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
2010
Persistent link: https://www.econbiz.de/10003924113
Saved in:
6
Builing strong brands in Asia : selecting the visual components of image to maximize brand strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
Saved in:
7
The effect of brand attitude and brand image on brand equity
Faircloth, James B.
;
Capella, Louis M.
;
Alford, Bruce L.
-
2010
Persistent link: https://www.econbiz.de/10003924366
Saved in:
8
Brand image and brand usage
Bird, M.
;
Channon, C.
;
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924368
Saved in:
9
Do brand personality scales really measure brand personality?
Azoulay, Audrey
;
Kapferer, Jean-Noël
-
2010
Persistent link: https://www.econbiz.de/10003924375
Saved in:
10
Managing negative feedback effects associated with brand extensions : the impact of alternative branding strategies
Milberg, Sandra J.
;
Park, C. Whan
;
McCarthy, Michael S.
-
2010
Persistent link: https://www.econbiz.de/10003924414
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