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~isPartOf:"Marketing letters : a journal of research in marketing"
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Brand management
70
Markenführung
70
Consumer behaviour
68
Konsumentenverhalten
68
Brand image
61
Markenimage
61
Brand
42
Markenartikel
42
Advertising effects
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Werbewirkung
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Relationship marketing
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Brand loyalty
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United States
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Branding
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Advertising
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Brand extension
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Experiment
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Markentransfer
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Marketing management
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Marketingmanagement
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Klink, Richard R.
5
Rossiter, John R.
3
Ahuvia, Aaron
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Biswas, Abhijit
2
Chen, Qimei
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DeSarbo, Wayne
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Dens, Nathalie
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Guha, Abhijit
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Gunasti, Kunter
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Keller, Kevin Lane
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Kouril, Michal
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Labrecque, Lauren I.
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Laurent, Gilles
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Lehmann, Donald R.
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Liu, Maggie Wenjing
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Mariadoss, Babu John
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Martos-Partal, Mercedes
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Neslin, Scott A.
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Newman, Kevin P.
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Pelsmacker, Patrick de
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Pogacar, Ruth
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Romaniuk, Jenni
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Russell, Cristel
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Russell, Dale
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Sattler, Henrik
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Schnittka, Oliver
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Trump, Rebecca K.
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Völckner, Franziska
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Wu, Lan
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Abe, Makoto
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Athaide, Gerard A.
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Baghi, Ilaria
1
Baltas, George
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Ban, Masataka
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
771
The journal of brand management : an international journal
662
The journal of product & brand management
421
Journal of retailing and consumer services
387
SpringerLink / Bücher
360
Psychology & marketing
209
European journal of marketing : EJM
170
Asia Pacific journal of marketing and logistics
146
Journal of marketing research : JMR
139
Journal of marketing management : MM
136
International journal of hospitality management
132
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
129
Journal of advertising research
129
Journal of marketing communications
125
Journal of marketing
124
Tourism management : research, policies, practice
124
Marketing intelligence & planning
123
Industrial marketing management : the international journal for industrial and high-tech firms
122
Journal of travel and tourism marketing
116
The IUP journal of brand management : IJBRM
106
Journal of fashion marketing and management
101
Journal of strategic marketing
100
Journal of the Academy of Marketing Science
99
Innovatives Markenmanagement
95
Springer eBook Collection
95
Journal of international consumer marketing
93
Journal of consumer research : JCR ; an interdisciplinary bimonthly
92
Research
90
The journal of consumer marketing
88
International journal of advertising : the quarterly review of marketing communications
85
International marketing review
84
The Trademark reporter
82
Journal of promotion management : JPM
81
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
80
Journal of global marketing
80
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
80
Journal of promotion management : innovations in planning and applied research
78
Journal of retailing
76
Marketing : ZFP ; journal of research and management
76
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ECONIS (ZBW)
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1
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
2
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
3
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
4
Robot-brand fit the influence of brand personality on consumer reactions to service robot adoption
Choi, Sungwoo
;
Liu, Stella X.
;
Choi, Choongbeom
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 129-142
Persistent link: https://www.econbiz.de/10013184293
Saved in:
5
Building consumer connection with new brands through rituals : the role of mindfulness
Liu, Maggie Wenjing
;
Zhu, Qichao
;
Wang, Xian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10013273033
Saved in:
6
Exogenous brand crises : brand infection and contamination
Whitler, Kimberly A.
;
Besharat, Ali
;
Kashmiri, Saim
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 129-133
Persistent link: https://www.econbiz.de/10012488865
Saved in:
7
The role of betrayal in the response to value and performance brand crisis
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10012548467
Saved in:
8
When less is more : consumers prefer brands that donate more in relative versus absolute terms
Keenan, Elizabeth A.
;
Wilson, Anne V.
;
John, Leslie K.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10013184252
Saved in:
9
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
10
The past, present, and future of brand research
Oh, Travis Tae
;
Keller, Kevin Lane
;
Neslin, Scott A.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 151-162
Persistent link: https://www.econbiz.de/10012301429
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