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~person:"Dall'Olmo Riley, Francesca"
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Markenimage
8
Brand image
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Dall'Olmo Riley, Francesca
Burmann, Christoph
91
Huber, Frank
35
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32
Keller, Kevin Lane
32
Phau, Ian
32
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Guzman, Francisco
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Romaniuk, Jenni
22
Usman, Osly
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Baumgarth, Carsten
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Foroudi, Pantea
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Han, Heesup
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18
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Christodoulides, George
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16
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16
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Rahman, Zillur
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15
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ECONIS (ZBW)
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1
Consumer perceptions and behaviour towards branded commodities
Singh, Jaywant
;
Dall'Olmo Riley, Francesca
- In:
Journal of consumer behaviour
21
(
2022
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10012813915
Saved in:
2
The roles of brands revisited
Dall'Olmo Riley, Francesca
- In:
The marketing book
,
(pp. 394-414)
.
2016
Persistent link: https://www.econbiz.de/10011471703
Saved in:
3
Audience behaviour or buyer behaviour : what can models of brand buying behaciour say about arts audiences?
Hand, Chris
;
Dall'Olmo Riley, Francesca
- In:
International journal of arts management
19
(
2016
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10011598910
Saved in:
4
Evaluating brand extensions, fit perceptions and post-extension brand image : does size matter?
Dall'Olmo Riley, Francesca
;
Hand, Chris
;
Guido, Francesca
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 904-924
Persistent link: https://www.econbiz.de/10010411303
Saved in:
5
Generalizing spillover effects of goods and service brand extensions : a meta-analysis approach
Pina, José M.
;
Dall'Olmo Riley, Francesca
;
Lomax, Wendy
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1411-1419
Persistent link: https://www.econbiz.de/10009757103
Saved in:
6
Downscale extensions : consumer evaluation and feedback effects
Dall'Olmo Riley, Francesca
;
Pina, José M.
;
Bravo, Rafael
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 196-206
Persistent link: https://www.econbiz.de/10009715051
Saved in:
7
Brand image and brand usage : is a fourty-year-old empirical generalization still useful?
Romaniuk, Jenni
;
Bogomolova, Svetlana
;
Dall'Olmo Riley, …
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 243-251
Persistent link: https://www.econbiz.de/10009618391
Saved in:
8
Brand management
Dall'Olmo Riley, Francesca
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003838866
Saved in:
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