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Search: subject:"Markenpolitik"
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Subject
All
Markenführung
18,318
Brand management
18,314
Konsumentenverhalten
8,701
Consumer behaviour
8,698
Markenartikel
7,795
Brand
7,714
Markenimage
7,459
Brand image
7,315
Relationship marketing
3,007
Beziehungsmarketing
3,006
Markenpolitik
2,486
Social Web
2,001
Social web
2,001
Marketingmanagement
1,861
Marketing management
1,841
Online-Marketing
1,591
Internet marketing
1,569
Werbewirkung
1,304
Advertising effects
1,293
Deutschland
1,187
Marketing
1,177
Germany
1,124
Corporate reputation
1,040
Firmenimage
1,040
Markentreue
1,024
Brand loyalty
1,008
Luxury goods
881
Luxusgüter
881
Theorie
818
Theory
817
Werbung
789
Advertising
736
Einzelhandel
727
Retail trade
710
Handelsmarke
688
Customer satisfaction
686
Kundenzufriedenheit
686
Emotion
672
Internationales Marketing
651
Store brand
649
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Online availability
All
Undetermined
7,518
Free
2,783
Type of publication
All
Article
13,449
Book / Working Paper
6,180
Journal
42
Type of publication (narrower categories)
All
Article in journal
10,851
Aufsatz in Zeitschrift
10,851
Aufsatz im Buch
2,471
Book section
2,471
Hochschulschrift
756
Graue Literatur
537
Non-commercial literature
537
Thesis
522
Case study
454
Fallstudie
454
Collection of articles of several authors
419
Sammelwerk
419
Working Paper
346
Aufsatzsammlung
338
Arbeitspapier
337
Dissertation u.a. Prüfungsschriften
134
Conference paper
130
Konferenzbeitrag
130
Reprint
110
Konferenzschrift
103
Ratgeber
100
Guidebook
94
Lehrbuch
90
Textbook
76
Conference proceedings
55
Bibliografie enthalten
52
Bibliography included
52
Handbook
39
Handbuch
39
Interview
27
Fallstudiensammlung
17
Systematic review
14
Übersichtsarbeit
14
Collection of articles written by one author
13
Sammlung
13
Bibliographie
12
Glossar enthalten
11
Glossary included
11
Bibliografie
9
Festschrift
9
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Language
All
English
16,000
German
3,549
Undetermined
89
French
32
Italian
13
Polish
12
Russian
12
Spanish
4
Swedish
4
Serbian
2
Valencian
1
Kazakh
1
Dutch
1
Portuguese
1
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Author
All
Burmann, Christoph
134
Esch, Franz-Rudolf
127
Baumgarth, Carsten
89
Melewar, T. C.
84
Keller, Kevin Lane
65
Huber, Frank
64
Meffert, Heribert
61
Ahlert, Dieter
55
Bruhn, Manfred
54
De Chernatony, Leslie
48
Balmer, John M. T.
46
Tomczak, Torsten
42
Bang, Nguyen
40
Loureiro, Sandra Maria Correia
40
Phau, Ian
39
Wiedmann, Klaus-Peter
39
Foroudi, Pantea
37
Bauer, Hans H.
36
Ind, Nicholas
35
Merrilees, Bill
35
Fournier, Susan
34
Guzman, Francisco
34
Schmidt, Holger J.
34
Sattler, Henrik
32
Uggla, Henrik
32
Veloutsou, Cleopatra
32
Gupta, Suraksha
31
Romaniuk, Jenni
31
Kernstock, Joachim
30
MacInnis, Deborah J.
30
Christodoulides, George
29
Ko, Eunju
29
Strebinger, Andreas
28
Völckner, Franziska
28
Iglesias, Oriol
27
Schroeder, Jonathan E.
27
Diamantopoulos, Adamantios
26
Han, Heesup
26
Japutra, Arnold
26
Langner, Tobias
26
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Institution
All
Springer Fachmedien Wiesbaden
114
Gesellschaft zur Erforschung des Markenwesens
32
Verlag Dr. Kovač
17
Haufe-Lexware GmbH & Co. KG
13
Information Resources Management Association
13
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
13
National Bureau of Economic Research
12
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen>
7
NetLibrary, Inc
7
Springer Gabler <Firma>
7
Springer International Publishing
7
Books on Demand GmbH <Norderstedt>
6
Munich Business School
6
Österreichische Werbewissenschaftliche Gesellschaft
6
Campus Verlag
5
Deutsche Werbewissenschaftliche Gesellschaft
5
Fachhochschule Reutlingen / European School of Business
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
IGI Global
5
Verlag Franz Vahlen
5
American Marketing Association
4
De Gruyter Oldenbourg
4
Edward Elgar Publishing
4
Helmut-Schmidt-Universität
4
Redline Verlag
4
Trendbüro <Hamburg>
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Institut für Handelsmanagement <Münster (Westf)>
3
Markenverband
3
Marketing zwischen Theorie und Praxis e.V. / Alumni
3
Springer-Verlag GmbH
3
UVK Verlagsgesellschaft mbH
3
Bundesvereinigung City- und Stadtmarketing Deutschland
2
Chambre de commerce et d'industrie de Paris
2
Erasmus Research Institute of Management
2
Gottfried Wilhelm Leibniz Universität Hannover
2
Hochschule Niederrhein
2
Institut für Gewerblichen Rechtsschutz <Zürich>
2
Institut für Markt- und Distributionsforschung <Köln>
2
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Published in...
All
Journal of business research : JBR
636
The journal of brand management : an international journal
590
The journal of product & brand management
434
SpringerLink / Bücher
316
Journal of retailing and consumer services
313
European journal of marketing : EJM
125
Psychology & marketing
125
Industrial marketing management : the international journal for industrial and high-tech firms
117
Marketing intelligence & planning
117
Journal of strategic marketing
113
Journal of marketing communications
111
Journal of marketing management : MM
109
The IUP journal of brand management : IJBRM
108
International journal of hospitality management
105
Asia Pacific journal of marketing and logistics
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
Innovatives Markenmanagement
87
Springer eBook Collection
87
Journal of the Academy of Marketing Science
85
Journal of marketing
82
Journal of promotion management : innovations in planning and applied research
78
Marketing letters : a journal of research in marketing
76
International journal of advertising : the review of marketing communications
74
Journal of marketing management : JMM ; journal of the Academy of Marketing
73
International journal of internet marketing and advertising : IJIMA
69
Research
69
Journal of international consumer marketing
66
Tourism management : research, policies, practice
66
Journal of advertising research
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
International marketing review
63
Journal of promotion management : JPM
63
International journal of contemporary hospitality management
62
Journal of fashion marketing and management
62
Qualitative market research : an international journal
62
Cogent business & management
61
Business horizons
57
Journal of marketing research : JMR
57
Journal of marketing for higher education
56
Journal of retailing
56
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Source
All
ECONIS (ZBW)
18,738
USB Cologne (EcoSocSci)
857
USB Cologne (business full texts)
44
OLC EcoSci
13
EconStor
12
BASE
6
ArchiDok
1
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19,671
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date (oldest first)
1
Fantasy or reality? : unveiling the power of realistic narratives in tourism social media advertising
Can, Ali Selcuk
;
Ekinci, Yuksel
;
Dilek-Fidler, Setenay
- In:
Tourism management : research, policies, practice
106
(
2025
),
pp. 1-16
Persistent link: https://www.econbiz.de/10015077614
Saved in:
2
The co-existence of brand value co-creation and co-destruction across the customer journey in a complex higher education brand
Hardcastle, Kimberley
;
Edirisingha, Prabash Aminda
; …
- In:
Journal of business research : JBR
186
(
2025
),
pp. 1-15
Persistent link: https://www.econbiz.de/10015154312
Saved in:
3
The dark side of brands : exploring fear of missing out, obsessive brand passion, and compulsive buying
Japutra, Arnold
;
Gordon-Wilson, Sianne
;
Ekinci, Yuksel
; …
- In:
Journal of business research : JBR
186
(
2025
),
pp. 1-11
Persistent link: https://www.econbiz.de/10015154318
Saved in:
4
Don't make me hate you, my love! : perceived brand betrayal and the love-becomes-hate phenomenon
Tolunay Kuşçu, Aslı
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
187
(
2025
),
pp. 1-15
Persistent link: https://www.econbiz.de/10015158179
Saved in:
5
Peace brand activism : global brand responses to the war in Ukraine
Tsougkou, Eleni
;
Sykora, Martin
;
Elayan, Suzanne
;
Ifie, …
- In:
Journal of public policy & marketing
44
(
2025
)
1
,
pp. 100-121
Persistent link: https://www.econbiz.de/10015147839
Saved in:
6
The brand-building process of B2B high-tech startups in an omni-digital environment
Olivieri, Mirko
;
Hu, Lala
- In:
The journal of product & brand management
34
(
2025
)
1
,
pp. 136-150
Persistent link: https://www.econbiz.de/10015173324
Saved in:
7
Influence of individual and social values on customer engagement in luxury thermal spa hotels : the mediating roles of perceived justice and brand experience
Japutra, Arnold
;
Loureiro, Sandra Maria Correia
; …
- In:
Tourism and hospitality research : THR
25
(
2025
)
1
,
pp. 90-103
Persistent link: https://www.econbiz.de/10015176726
Saved in:
8
Act your age to engage : field evidence on parent versus brand extension
Tincknell, Liam
;
Mathmann, Frank
;
Torgler, Benno
; …
- In:
The journal of brand management : an international journal
32
(
2025
)
1
,
pp. 34-49
Persistent link: https://www.econbiz.de/10015192501
Saved in:
9
Exploring Africa's heterogenous middle class' brand behaviour in the new digital age : practical insights from a multiple country study
Chikweche, Tendai
;
Lappeman, James
;
Mohammed, Hossain
; …
- In:
Journal of international consumer marketing
37
(
2025
)
1
,
pp. 55-71
Persistent link: https://www.econbiz.de/10015191963
Saved in:
10
Do cruelty-free practices matter? : the role of consumer speciesism in differential preference for cruelty-free products
Bandopadhyay, Anwesha
;
Borah, Sourav Bikash
; …
-
2025
Persistent link: https://www.econbiz.de/10015192277
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