//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenpolitik"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenführung
6,516
Brand management
6,513
Konsumentenverhalten
3,862
Consumer behaviour
3,861
Markenimage
3,497
Brand image
3,471
Brand
2,402
Markenartikel
2,360
Beziehungsmarketing
1,380
Relationship marketing
1,380
Social Web
1,063
Social web
1,063
Online-Marketing
925
Internet marketing
909
Werbewirkung
596
Advertising effects
593
Marketingmanagement
547
Marketing management
546
Luxury goods
494
Luxusgüter
494
Markenpolitik
469
Advertising
365
Brand loyalty
362
Customer satisfaction
354
Kundenzufriedenheit
354
Werbung
353
Emotion
339
Einzelhandel
321
Retail trade
319
Markentreue
306
Personality psychology
251
Persönlichkeitspsychologie
251
Viral marketing
249
Virales Marketing
249
Marketing
243
Branding
242
Confidence
240
Internationales Marketing
239
Vertrauen
239
Customer integration
238
more ...
less ...
Online availability
All
Undetermined
Free
2,232
Type of publication
All
Article
5,766
Book / Working Paper
870
Journal
7
Type of publication (narrower categories)
All
Article in journal
5,421
Aufsatz in Zeitschrift
5,421
Aufsatz im Buch
356
Book section
356
Hochschulschrift
156
Aufsatzsammlung
100
Conference paper
83
Konferenzbeitrag
83
Collection of articles of several authors
42
Sammelwerk
42
Thesis
34
Graue Literatur
25
Non-commercial literature
25
Arbeitspapier
22
Working Paper
22
Case study
21
Fallstudie
21
Konferenzschrift
21
Lehrbuch
15
Textbook
7
Handbook
3
Handbuch
3
Ratgeber
3
Bibliografie
2
Conference proceedings
2
Guidebook
2
Interview
2
Bildband
1
Book review
1
Einführung
1
Rezension
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
6,148
German
498
Italian
1
Spanish
1
Author
All
Melewar, T. C.
33
Burmann, Christoph
29
Bang, Nguyen
28
Loureiro, Sandra Maria Correia
27
Baumgarth, Carsten
25
Foroudi, Pantea
25
Guzman, Francisco
21
Ko, Eunju
21
Gupta, Suraksha
20
Han, Heesup
20
Japutra, Arnold
20
Khan, Imran
19
Sarkar, Abhigyan
19
Esch, Franz-Rudolf
17
Phau, Ian
17
Rahman, Zillur
17
Sarkar, Juhi Gahlot
17
Schmidt, Holger J.
17
Errichiello, Oliver Carlo
16
Kunkel, Thilo
16
Ekinci, Yuksel
15
Kernstock, Joachim
15
Martínez-López, Francisco J.
15
Paul, Justin
15
Zschiesche, Arnd
15
Park, Jungkun
14
Septianto, Felix
14
Abratt, Russell
13
Balmer, John M. T.
13
Diamantopoulos, Adamantios
13
Gázquez-Abad, Juan Carlos
13
Hollebeek, Linda D.
13
Iglesias, Oriol
13
Kumar, Vikas
13
Mogaji, Emmanuel
13
Powell, Shaun M.
13
Veloutsou, Cleopatra
13
Ahn, Jiseon
12
Dens, Nathalie
12
King, Ceridwyn
12
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
97
NetLibrary, Inc
7
Springer Gabler <Firma>
7
IGI Global
5
Springer International Publishing
5
Edward Elgar Publishing
4
Springer-Verlag GmbH
3
Bundesvereinigung City- und Stadtmarketing Deutschland
2
Information Resources Management Association
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Palgrave Macmillan <Firma>
2
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
American Marketing Association
1
DerMarkentag <Veranstaltung> <8., 2021, Online>
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
ICORIA <17., 2018, Valencia>
1
Institute of Chartered Financial Analysts of India
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Karlsruher Institut für Technologie
1
Leuphana Universität Lüneburg
1
Peter Lang GmbH
1
Society for Consumer Psychology.
1
Springer VS
1
Taylor and Francis.
1
Technische Universität Braunschweig
1
Technische Universität Chemnitz
1
Universität Bremen
1
Wissenschaftliche Konferenz Eventforschung <9., 2017, Chemnitz>
1
Österreichische Werbewissenschaftliche Gesellschaft
1
more ...
less ...
Published in...
All
Journal of business research : JBR
473
SpringerLink / Bücher
315
The journal of brand management : an international journal
274
Journal of retailing and consumer services
244
The journal of product & brand management
234
Springer eBook Collection
85
International journal of hospitality management
80
Asia Pacific journal of marketing and logistics
75
Journal of marketing communications
74
Industrial marketing management : the international journal for industrial and high-tech firms
72
Journal of promotion management : innovations in planning and applied research
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
Marketing intelligence & planning
63
Journal of strategic marketing
59
International journal of advertising : the review of marketing communications
58
Innovatives Markenmanagement
57
Psychology & marketing
54
Research
54
Journal of marketing management : JMM ; journal of the Academy of Marketing
51
European journal of marketing : EJM
50
Springer eBook Collection / Business and Economics
50
Journal of international consumer marketing
47
International journal of internet marketing and advertising : IJIMA
46
Tourism management : research, policies, practice
44
International marketing review
43
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
43
European journal of marketing
42
Journal of fashion marketing and management
42
Journal of marketing
41
Marketing letters : a journal of research in marketing
41
International journal of contemporary hospitality management
39
Journal of the Academy of Marketing Science
39
Journal of travel and tourism marketing
37
International journal of advertising : the quarterly review of marketing communications
35
Journal of Islamic marketing
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
International journal of consumer studies
33
Journal of advertising research
31
Journal of hospitality marketing & management
31
Business horizons
30
more ...
less ...
Source
All
ECONIS (ZBW)
6,641
USB Cologne (EcoSocSci)
2
Showing
1
-
10
of
6,643
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The challenge of integrating "intelligent" technologies in luxury shopping contexts : the role of brand personality appeal and consumers’ status consumption orientation
Sestino, Andrea
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460780
Saved in:
2
Understanding consumer repurchase intentions towards luxury retail brands : evidence from an emerging market
Sharma, Purva
;
Srivastava, Ankur
;
Sharma, Veenu
;
Singh, …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014460807
Saved in:
3
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
4
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
5
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
6
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
7
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
8
Feeling close from Afar : public reactions to racial profiling in retail and brand crisis management
Youn, Song-Yi
;
Ki, Chung-Wha
;
Ha, Sejin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014462287
Saved in:
9
Human vs. AI : the battle for authenticity in fashion design and consumer response
Lee, Garim
;
Kim, Hye-yŏng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462311
Saved in:
10
Influencing the influencers through co-creation : approaches to successful brand strategies
Nair, Poornima
;
Kumar, Sunita
- In:
Using influencer marketing as a digital business strategy
,
(pp. 129-146)
.
2024
Persistent link: https://www.econbiz.de/10014462487
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->