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Search: subject:"Markenpolitik"
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Markenpolitik
12
Brand name products
3
Marketing
3
Unternehmen
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2
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2
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2
Case studies
2
Markenartikel
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1
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1
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Bibliographie
Article in journal
9,883
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2,338
Book section
2,338
Hochschulschrift
752
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522
Graue Literatur
501
Non-commercial literature
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Case study
453
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453
Collection of articles of several authors
415
Sammelwerk
415
Working Paper
310
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297
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114
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114
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106
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98
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94
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75
Conference proceedings
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Bibliografie enthalten
51
Bibliography included
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Handbook
39
Handbuch
39
Interview
27
Fallstudiensammlung
16
Systematic review
14
Ãœbersichtsarbeit
14
Collection of articles written by one author
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De Chernatony, Leslie
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Downes, Samantha
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Field, Peter
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Finskud, Lars
1
Kelly, Alan
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LaBonte, David A.
1
Laidler-Kylander, Nathalie
1
Morley, Michael
1
Nadeau, Raymond A.
1
Pringle, Hamish
1
Quelch, John Anthony
1
Rees, Emma
1
Roberts, Kevin W. S.
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Vinjamuri, David
1
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USB Cologne (EcoSocSci)
12
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1
Lovemarks : the future beyond brands
Roberts, Kevin W. S.
-
2005
-
2. ed., expanded ed.
Persistent link: https://www.econbiz.de/10004846652
Saved in:
2
How to establish a unique brand in the consulting profession : powerful techniques for the successful practitioner
Weiss, Alan
-
2002
Persistent link: https://www.econbiz.de/10004711302
Saved in:
3
From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie
-
2010
-
3. ed.
Persistent link: https://www.econbiz.de/10004505116
Saved in:
4
The global corporate brand book
Morley, Michael
-
2009
Persistent link: https://www.econbiz.de/10004940014
Saved in:
5
Accidental branding : how ordinary people build extraordinary brands
Vinjamuri, David
-
2008
Persistent link: https://www.econbiz.de/10004908411
Saved in:
6
Brand immortality : how brands can live long and prosper
Pringle, Hamish
;
Field, Peter
-
2008
Persistent link: https://www.econbiz.de/10004925157
Saved in:
7
Creating a private banking superbrand
Downes, Samantha
;
Rees, Emma
-
2008
Persistent link: https://www.econbiz.de/10004933061
Saved in:
8
Shiny objects marketing : using simple human instincts to make your brand irresistible
LaBonte, David A.
-
2008
Persistent link: https://www.econbiz.de/10004921426
Saved in:
9
Living brands : collaboration + innovation = customer fascination
Nadeau, Raymond A.
-
2007
Persistent link: https://www.econbiz.de/10004875849
Saved in:
10
Competing for choice : developing winning brand strategies
Finskud, Lars
-
2006
-
Repr.
Persistent link: https://www.econbiz.de/10004504849
Saved in:
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