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Search: subject:"Markenpolitik"
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Subject
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Markenführung
16,730
Brand management
16,727
Konsumentenverhalten
7,192
Consumer behaviour
7,190
Markenimage
6,938
Brand image
6,798
Markenartikel
5,168
Brand
5,116
Relationship marketing
2,486
Beziehungsmarketing
2,485
Markenpolitik
2,451
Social Web
1,718
Social web
1,718
Online-Marketing
1,532
Internet marketing
1,510
Marketingmanagement
1,361
Marketing management
1,345
Deutschland
1,173
Werbewirkung
1,114
Germany
1,110
Advertising effects
1,103
Marketing
906
Luxury goods
843
Luxusgüter
843
Werbung
732
Advertising
696
Einzelhandel
682
Retail trade
666
Theorie
661
Theory
660
Corporate reputation
651
Firmenimage
651
Brand loyalty
628
Internationales Marketing
622
Customer satisfaction
614
Kundenzufriedenheit
614
International marketing
597
USA
593
Handelsmarke
590
United States
576
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Online availability
All
Undetermined
6,667
Free
2,258
Type of publication
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Article
12,309
Book / Working Paper
5,728
Journal
41
Type of publication (narrower categories)
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Article in journal
9,914
Aufsatz in Zeitschrift
9,914
Aufsatz im Buch
2,345
Book section
2,345
Hochschulschrift
752
Thesis
522
Graue Literatur
501
Non-commercial literature
501
Case study
453
Fallstudie
453
Collection of articles of several authors
415
Sammelwerk
415
Working Paper
310
Arbeitspapier
302
Aufsatzsammlung
297
Dissertation u.a. Prüfungsschriften
134
Conference paper
114
Konferenzbeitrag
114
Reprint
106
Ratgeber
100
Konferenzschrift
98
Guidebook
94
Lehrbuch
87
Textbook
75
Conference proceedings
56
Bibliografie enthalten
51
Bibliography included
51
Handbook
39
Handbuch
39
Interview
27
Fallstudiensammlung
16
Systematic review
14
Übersichtsarbeit
14
Collection of articles written by one author
13
Sammlung
13
Bibliographie
12
Glossar enthalten
11
Glossary included
11
Mehrbändiges Werk
10
Multi-volume publication
10
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English
14,422
German
3,534
Undetermined
89
French
32
Italian
13
Polish
12
Russian
12
Spanish
4
Swedish
4
Serbian
2
Valencian
1
Kazakh
1
Dutch
1
Portuguese
1
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Author
All
Burmann, Christoph
134
Esch, Franz-Rudolf
126
Baumgarth, Carsten
86
Melewar, T. C.
72
Huber, Frank
64
Meffert, Heribert
62
Keller, Kevin Lane
61
Ahlert, Dieter
55
Bruhn, Manfred
53
Balmer, John M. T.
45
De Chernatony, Leslie
45
Tomczak, Torsten
42
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
37
Bauer, Hans H.
36
Phau, Ian
36
Wiedmann, Klaus-Peter
36
Merrilees, Bill
35
Foroudi, Pantea
33
Fournier, Susan
33
Ind, Nicholas
33
Schmidt, Holger J.
33
Sattler, Henrik
32
Uggla, Henrik
32
Kernstock, Joachim
30
Romaniuk, Jenni
28
Strebinger, Andreas
28
Guzman, Francisco
27
Ko, Eunju
27
MacInnis, Deborah J.
27
Christodoulides, George
26
Gupta, Suraksha
26
Völckner, Franziska
26
Aaker, David A.
25
Schroeder, Jonathan E.
25
Swoboda, Bernhard
25
Veloutsou, Cleopatra
25
Diamantopoulos, Adamantios
24
Herrmann, Andreas
24
Iglesias, Oriol
24
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Institution
All
Springer Fachmedien Wiesbaden
114
Gesellschaft zur Erforschung des Markenwesens
32
Verlag Dr. Kovač
17
National Bureau of Economic Research
14
Haufe-Lexware GmbH & Co. KG
13
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
13
Information Resources Management Association
12
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
10
Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen>
7
NetLibrary, Inc
7
Springer Gabler <Firma>
7
Books on Demand GmbH <Norderstedt>
6
Munich Business School
6
Österreichische Werbewissenschaftliche Gesellschaft
6
Campus Verlag
5
Deutsche Werbewissenschaftliche Gesellschaft
5
Fachhochschule Reutlingen / European School of Business
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
IGI Global
5
Springer International Publishing
5
American Marketing Association
4
Edward Elgar Publishing
4
Helmut-Schmidt-Universität
4
Redline Verlag
4
Trendbüro <Hamburg>
4
Verlag Franz Vahlen
4
Institut für Handelsmanagement <Münster (Westf)>
3
Markenverband
3
Marketing zwischen Theorie und Praxis e.V. / Alumni
3
Springer-Verlag GmbH
3
UVK Verlagsgesellschaft mbH
3
Bundesvereinigung City- und Stadtmarketing Deutschland
2
Chambre de commerce et d'industrie de Paris
2
De Gruyter Oldenbourg
2
Erasmus Research Institute of Management
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Gottfried Wilhelm Leibniz Universität Hannover
2
Hochschule Niederrhein
2
Institut für Gewerblichen Rechtsschutz <Zürich>
2
Institut für Markt- und Distributionsforschung <Köln>
2
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Published in...
All
Journal of business research : JBR
583
The journal of brand management : an international journal
555
The journal of product & brand management
386
SpringerLink / Bücher
315
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
109
Industrial marketing management : the international journal for industrial and high-tech firms
106
Asia Pacific journal of marketing and logistics
105
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
Journal of marketing communications
99
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Innovatives Markenmanagement
86
Springer eBook Collection
85
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Research
69
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
66
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
Journal of advertising research
61
International marketing review
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
The journal of consumer marketing
52
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Source
All
ECONIS (ZBW)
17,146
USB Cologne (EcoSocSci)
857
USB Cologne (business full texts)
44
OLC EcoSci
13
EconStor
11
BASE
6
ArchiDok
1
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11
Sport team identification : a social identity perspective comparing local and distant fans
Lintumäki, Petri
;
Koll, Oliver
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014504781
Saved in:
12
The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul
;
Jacobi, Erik S.
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
Saved in:
13
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
14
Decoding viewer behavior : a multi-faceted exploration of marketing mix, brand equity, e-WOM, and perceived value in Indonesia's film market
Jaya, Faransyah Agung
;
Arief, Muhtosim
;
Suwitho, Msi
-
2024
Persistent link: https://www.econbiz.de/10014486650
Saved in:
15
The value of "brand" in the Chinese stock market : the impact of brand attention on stock performance and the moderation role of investor sentiment
Liu, Shuqin
;
Ma, Diandian
;
Li, Xuerong
;
Li, Xiuting
; …
- In:
The journal of behavioral finance : a publication of …
25
(
2024
)
1
,
pp. 46-61
Persistent link: https://www.econbiz.de/10014513777
Saved in:
16
Effects of national institutions on corporate brand ability associations during the pandemic
Jacobs, Nele
;
Swoboda, Bernhard
- In:
Management international review : MIR ; journal of …
64
(
2024
)
1
,
pp. 129-163
Persistent link: https://www.econbiz.de/10014514905
Saved in:
17
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
18
Innocence versus Coolness : the influence of brand personality on consumers’ preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
19
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
20
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
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