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Market segmentation
17
Marktsegmentierung
17
Consumer behaviour
10
Konsumentenverhalten
10
Marketing management
5
Marketingmanagement
5
Segmentation
4
Marketing
3
Target group
3
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3
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2
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2
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2
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Umweltbewusstsein
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1
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China
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Collaborative marketing
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Grace, Debra
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1
Gallagher, Damian
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1
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1
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1
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Marketing intelligence & planning
Discussion paper series / IZA
123
IZA Discussion Paper
58
NBER working paper series
57
Discussion paper / Centre for Economic Policy Research
56
Working paper / National Bureau of Economic Research, Inc.
56
ILO Working Papers
49
Europäische Hochschulschriften / 5
46
NBER Working Paper
44
CESifo working papers
37
Journal of retailing and consumer services
32
SpringerLink / Bücher
31
Applied economics
29
Tourism management : research, policies, practice
28
Feminist economics
24
Working paper
24
Discussion papers / CEPR
23
Discussion paper
22
Journal of business research : JBR
22
Journal of strategic marketing
22
Journal of travel and tourism marketing
21
Economics letters
20
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
20
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Working paper series
18
CESifo Working Paper Series
17
IMF Working Papers
17
International labour review
17
Journal for labour market research
17
Journal of vacation marketing : an international journal
17
Labour economics : official journal of the European Association of Labour Economists
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Research in social stratification and mobility : the official journal of the ISA RC28 on Social Stratification and Mobility
17
Review of radical political economics
17
Discussion paper / Tinbergen Institute
16
European journal of operational research : EJOR
16
CEPR Discussion Papers
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Gabler Edition Wissenschaft
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ECONIS (ZBW)
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1
Pro-environmental purchasing behaviour during the economic crisis
Tilikidou, Irene
;
Delistavrou, Antonia
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 160-173
Persistent link: https://www.econbiz.de/10010364063
Saved in:
2
LRFMP model for customer segmentation in the grocery retail industry : a case study
Peker, Serhat
;
Kocyigit, Altan
;
Eren, P. Erhan
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 544-559
Persistent link: https://www.econbiz.de/10011723818
Saved in:
3
An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases
Gallagher, Damian
;
O'Connor, Christina
;
Gilmore, Audrey
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10011568665
Saved in:
4
Communicating to culture audiences
Le, Huong
;
Jones, Bridget
;
Williams, Tandi
;
Dolnicar, Sara
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 462-485
Persistent link: https://www.econbiz.de/10011571121
Saved in:
5
Advertising implications and design of messages
D'Souza, Clare M.
;
Tay, Richard
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 504-522
Persistent link: https://www.econbiz.de/10011571124
Saved in:
6
Using values to segment virtual consumers on social networking sites
Madi, Aziz
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 623-645
Persistent link: https://www.econbiz.de/10011534900
Saved in:
7
Pro-environmental behaviour, locus of control and willingness to pay for environmental friendly products
Trivedi, Rohit H.
;
Patel, Jayesh D.
;
Savalia, Jignasa R.
- In:
Marketing intelligence & planning
33
(
2015
)
1
,
pp. 67-89
Persistent link: https://www.econbiz.de/10010528567
Saved in:
8
Green segmentation : a cross-national study
Yilmazsoy, Baris
;
Schmidbauer, Harald
;
Rösch, Angi
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 981-1003
Persistent link: https://www.econbiz.de/10011447886
Saved in:
9
Developing a motivation-based segmentation typology of Facebook users
Shao, Wei
;
Ross, Mitchell
;
Grace, Debra
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1071-1086
Persistent link: https://www.econbiz.de/10011447956
Saved in:
10
Niche marketing research : status and challenges
Toften, Kjell
;
Hammervoll, Trond
- In:
Marketing intelligence & planning
31
(
2013
)
3
,
pp. 272-285
Persistent link: https://www.econbiz.de/10009760646
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