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  • Search: subject:"Market analysis"
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Year of publication
Subject
All
Marktforschung 8,531 Market research 7,714 Consumer behaviour 2,055 Konsumentenverhalten 2,055 Theorie 1,897 Theory 1,895 Deutschland 1,270 Germany 1,137 Marketing 1,067 Marketingmanagement 735 Marketing management 722 Marktanalyse 672 Relationship marketing 419 Beziehungsmarketing 418 Conjoint analysis 363 Conjoint-Analyse 363 USA 362 United States 346 Scientific method 333 Wissenschaftliche Methode 333 Marketingtheorie 314 Marketing theory 309 Qualitative Methode 297 Interview 296 Befragung 293 Bibliometrics 292 Bibliometrie 292 Qualitative method 277 Innovation 225 Market analysis 220 Forecasting model 213 Prognoseverfahren 213 Messung 207 Social Web 204 Social web 204 Internet 203 Brand management 196 Markenführung 196 Measurement 195 Welt 184
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Online availability
All
Undetermined 1,610 Free 930 CC license 44
Type of publication
All
Article 4,662 Book / Working Paper 4,521 Journal 201 Other 2 Database 1
Type of publication (narrower categories)
All
Article in journal 3,145 Aufsatz in Zeitschrift 3,145 Aufsatz im Buch 1,314 Book section 1,314 Graue Literatur 901 Non-commercial literature 901 Hochschulschrift 679 Thesis 539 Working Paper 396 Arbeitspapier 378 Collection of articles of several authors 370 Sammelwerk 370 Lehrbuch 325 Textbook 260 Bibliografie enthalten 244 Bibliography included 244 Aufsatzsammlung 201 Konferenzschrift 172 Case study 101 Fallstudie 101 Conference proceedings 96 Dissertation u.a. Prüfungsschriften 91 Reprint 84 Statistik 73 Market information 70 Marktinformation 70 Handbook 68 Handbuch 68 Statistics 62 Glossar enthalten 54 Glossary included 54 Forschungsbericht 39 Mehrbändiges Werk 36 Multi-volume publication 36 research-article 36 Festschrift 28 Ratgeber 26 Guidebook 24 Bibliografie 22 Conference paper 21
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Language
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English 5,839 German 3,232 Undetermined 259 French 32 Polish 21 Russian 14 Dutch 10 Spanish 10 Italian 7 Swedish 5 Danish 4 Turkish 3 Czech 2 Hungarian 2 Ukrainian 2 Afrikaans 1 Finnish 1 Croatian 1 Norwegian 1 Romanian 1 Slovenian 1
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Author
All
Malhotra, Naresh K. 74 Herrmann, Andreas 37 Homburg, Christian 36 Hruschka, Harald 35 Decker, Reinhold 29 Wildner, Raimund 29 Kuß, Alfred 27 Sarstedt, Marko 27 Berekoven, Ludwig 26 Eckert, Werner 26 Ellenrieder, Peter 26 Kumar, V. 25 Pepels, Werner 25 DeSarbo, Wayne S. 24 Hair, Joseph F. 24 Bauer, Hans H. 23 Huber, Frank 23 Kamakura, Wagner A. 22 Wedel, Michel 22 Hildebrandt, Lutz 21 DeSarbo, Wayne 20 Viswanathan, Madhu 20 Allenby, Greg M. 19 Green, Paul E. 19 Koschnick, Wolfgang J. 19 Eisend, Martin 18 Hüttner, Manfred 18 Lehmann, Donald R. 18 Wiedmann, Klaus-Peter 18 Albers, Sönke 17 Belk, Russell W. 17 Day, George S. 17 Koch, Jörg 17 Aaker, David A. 16 Baumgartner, Hans 16 Buber, Renate 16 Hanssens, Dominique M. 16 Klarmann, Martin 16 Theobald, Axel 16 Birks, David F. 15
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Institution
All
Institut für Demoskopie Allensbach 67 Deutschland / Bundesministerium für Ernährung und Landwirtschaft 60 European Society for Opinion and Marketing Research 44 American Marketing Association 36 Springer Fachmedien Wiesbaden 27 Axel-Springer-Verlag <Berlin> / Marketing Anzeigen 21 WestLB Panmure <London ; Düsseldorf> 17 Gesellschaft für Konsum-, Markt- und Absatzforschung 14 Market Research Society 10 WestLB Research <Düsseldorf> 9 Edward Elgar Publishing 8 Esomar 8 Berufsverband Deutscher Markt- und Sozialforscher 6 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 6 Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste <Honnef> 6 Axel Springer AG 5 Axel Springer AG <Berlin> 5 Axel-Springer-Verlag / Marketing Anzeigen 5 GfK-Nürnberg e.V. 5 National Industrial Conference Board 5 OECD 5 Springer International Publishing 5 Universität Augsburg / Institut für Statistik und Mathematische Wirtschaftstheorie 5 Verlag Dr. Kovač 5 AMACOM 4 Academy of Marketing Science 4 American Management Association 4 Deutsch-Koreanische Industrie- und Handelskammer 4 Ifo-Institut für Wirtschaftsforschung 4 International Labour Organization (ILO), United Nations 4 Springer-Verlag GmbH 4 Universität Stuttgart / Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Controlling 4 Universität Trier / Lehrstuhl für Marketing und Innovation 4 Axel Springer AG / Marketing Anzeigen 3 Axel-Springer-Verlag 3 Books on Demand GmbH <Norderstedt> 3 De Gruyter Oldenbourg 3 Deutsche Werbewissenschaftliche Gesellschaft 3 Deutsches Institut für Wirtschaftsforschung 3 European Association of Agricultural Economists - EAAE 3
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Published in...
All
Journal of marketing research : JMR 179 Journal of business research : JBR 115 International journal of market research : JMRS ; the journal of the Market Research Society 110 SpringerLink / Bücher 90 Qualitative market research : an international journal 83 Journal of the Academy of Marketing Science 68 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 64 Europäische Hochschulschriften / 5 60 Planung & Analyse : Zeitschrift für Marktforschung und Marketing 58 Jahrbuch der Absatz- und Verbrauchsforschung 54 Agrarexportfoerderung.de 53 Journal of marketing management : MM 49 Marketing letters : a journal of research in marketing 48 Qualitative Marktforschung : Konzepte - Methoden - Analysen 47 International journal of market research 46 Marketing : ZFP ; journal of research and management 44 Gabler Edition Wissenschaft 43 Marketing science 40 Industrial marketing management : the international journal for industrial and high-tech firms 39 Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen 36 International journal of forecasting 35 Journal of business economics : JBE 33 Journal of consumer behaviour : an international research review 33 Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele 32 International Journal of Housing Markets and Analysis 32 Handbuch der Marktforschung 30 Springer eBook Collection / Business and Economics 30 The marketing review 29 Journal of marketing analytics : JMA 28 Journal of marketing 26 Journal of advertising research 25 Journal of consumer research : JCR ; an interdisciplinary bimonthly 25 Springer eBook Collection 25 Review of marketing research 24 European journal of marketing : EJM 23 Organizational research methods : ORM 23 Psychology & marketing 23 Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF 23 Journal of retailing and consumer services 22 Marketing theory 22
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Source
All
ECONIS (ZBW) 8,468 USB Cologne (EcoSocSci) 730 RePEc 72 Other ZBW resources 41 USB Cologne (business full texts) 39 EconStor 26 BASE 11
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Showing 1 - 10 of 9,387
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The early bird catches the worm : how lasting is the value of new, alternative data?
Asamoah, Prince Elvis; Massa, Massimo; Mensah, Albert Kwame - 2025 - Revised version of 2024/23/FIN
Persistent link: https://www.econbiz.de/10015192669
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Customer insights for innovation : a framework and research agenda for marketing
Stremersch, Stefan; Cabooter, Elke; Guitart, Ivan A.; … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 29-51
Persistent link: https://www.econbiz.de/10015192977
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Laboratory experiments in consumer research : estimating the effect of a manipulation-check variable
Abe, Makoto - 2025
Persistent link: https://www.econbiz.de/10015359676
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Discrete choice in marketing through the lens of rational inattention
Turlo, Sergey; Fina, Matteo; Kasinger, Johannes; … - In: Quantitative marketing and economics : QME 23 (2025) 1, pp. 45-104
Persistent link: https://www.econbiz.de/10015332976
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Sampling and sample size in B2B marketing : current practices and recommendations
Cabanelas, Pablo; Mora Cortez, Roberto; Pérez-Moure, Hugo - In: Industrial marketing management : the international … 125 (2025), pp. 71-86
Persistent link: https://www.econbiz.de/10015331966
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Fifteen years of research on customer loyalty formation : a meta-analytic structural equation model
So, Kevin Kam Fung; Yang, Yang; Li, Xiang - In: The Cornell hospitality quarterly 66 (2025) 2, pp. 253-272
Persistent link: https://www.econbiz.de/10015371704
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Automated emotion recognition in marketing research : a systematic literature review of current image and video-based methods
Bohorquez Camacho, Laura Daniela; Lichters, Marcel; … - 2025
Persistent link: https://www.econbiz.de/10015372669
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Generative AI in marketing and principles for ethical design and deployment
Hermann, Erik; Puntoni, Stefano - In: Journal of public policy & marketing 44 (2025) 3, pp. 332-349
Persistent link: https://www.econbiz.de/10015415600
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What is qualitative research? : an overview and guidelines
Lim, Weng Marc - In: Australasian marketing journal : AMJ ; official journal … 33 (2025) 2, pp. 199-229
Persistent link: https://www.econbiz.de/10015415396
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The global public impact of GovTech : a $ 9.8 trillion opportunity
Weltwirtschaftsforum - 2025
Persistent link: https://www.econbiz.de/10015329343
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