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  • Search: subject:"Market research"
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Year of publication
Subject
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Marktforschung 8,539 Market research 8,018 Consumer behaviour 2,077 Konsumentenverhalten 2,031 Theory 1,900 Theorie 1,898 Deutschland 1,245 Germany 1,176 Marketing 1,083 Marketingmanagement 730 Marketing management 724 Arbeitsmarktforschung 584 Labour market research 448 Relationship marketing 419 Beziehungsmarketing 416 USA 389 United States 366 Conjoint analysis 363 Conjoint-Analyse 363 Scientific method 336 Wissenschaftliche Methode 336 Marketing theory 314 Marketingtheorie 313 Bibliometrics 301 Bibliometrie 301 Interview 301 Befragung 300 Qualitative Methode 298 Qualitative method 278 Innovation 226 Internet 214 Messung 211 Forecasting model 206 Prognoseverfahren 206 Measurement 202 Social Web 202 Social web 202 Brand management 199 Markenführung 195 Welt 190
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Online availability
All
Undetermined 1,902 Free 1,053 CC license 52
Type of publication
All
Article 5,113 Book / Working Paper 4,345 Journal 234 Other 3 Database 2
Type of publication (narrower categories)
All
Article in journal 3,202 Aufsatz in Zeitschrift 3,202 Aufsatz im Buch 1,346 Book section 1,346 Graue Literatur 925 Non-commercial literature 925 Hochschulschrift 634 Thesis 518 Working Paper 442 Arbeitspapier 433 Collection of articles of several authors 405 Sammelwerk 405 Lehrbuch 326 Textbook 259 Bibliografie enthalten 237 Bibliography included 237 Aufsatzsammlung 217 Konferenzschrift 196 research-article 189 Conference proceedings 111 Case study 94 Fallstudie 94 Reprint 84 Statistik 76 Handbook 71 Handbuch 71 Statistics 66 Dissertation u.a. Prüfungsschriften 63 Glossar enthalten 53 Glossary included 53 review-article 49 Mehrbändiges Werk 38 Multi-volume publication 38 Festschrift 36 Forschungsbericht 33 Amtsdruckschrift 32 Government document 32 Bibliografie 31 conceptual-paper 28 Systematic review 26
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Language
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English 6,280 German 3,070 Undetermined 257 French 31 Polish 24 Spanish 20 Russian 16 Dutch 13 Italian 12 Swedish 8 Danish 6 Norwegian 5 Turkish 3 Czech 2 Hungarian 2 Portuguese 2 Romanian 2 Ukrainian 2 Afrikaans 1 Finnish 1 Croatian 1 Kazakh 1 Slovenian 1
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Author
All
Malhotra, Naresh K. 77 Herrmann, Andreas 37 Homburg, Christian 36 Hruschka, Harald 35 Decker, Reinhold 29 Wildner, Raimund 29 Kuß, Alfred 27 Sarstedt, Marko 27 Berekoven, Ludwig 26 Eckert, Werner 26 Ellenrieder, Peter 26 DeSarbo, Wayne S. 25 Kumar, V. 25 Pepels, Werner 25 Hair, Joseph F. 24 Huber, Frank 23 Kamakura, Wagner A. 22 Sidorchuk, Сидорчук Роман Роальдович 22 Wedel, Michel 22 Bauer, Hans H. 21 Hildebrandt, Lutz 21 DeSarbo, Wayne 20 Viswanathan, Madhu 20 Allenby, Greg M. 19 Green, Paul E. 19 Koschnick, Wolfgang J. 19 Eisend, Martin 18 Hüttner, Manfred 18 Wiedmann, Klaus-Peter 18 Albers, Sönke 17 Belk, Russell W. 17 Birks, David F. 17 Day, George S. 17 Koch, Jörg 17 Lee, Nick 17 Aaker, David A. 16 Baumgartner, Hans 16 Buber, Renate 16 Gustafsson, Anders 16 Klarmann, Martin 16
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Institution
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Institut für Demoskopie Allensbach 67 European Society for Opinion and Marketing Research 44 Institut für Arbeitsmarkt- und Berufsforschung 44 American Marketing Association 36 Springer Fachmedien Wiesbaden 27 Gesellschaft für Konsum-, Markt- und Absatzforschung 14 Market Research Society 10 Edward Elgar Publishing 8 Esomar 8 National Bureau of Economic Research 8 European Foundation for the Improvement of Living and Working Conditions 7 Berufsverband Deutscher Markt- und Sozialforscher 6 OECD 6 Danish Technological Institute 5 European Commission / Directorate General for Education and Culture 5 Forschungsinstitut zur Zukunft der Arbeit 5 GfK-Nürnberg e.V. 5 National Industrial Conference Board 5 Springer International Publishing 5 AMACOM 4 Academy of Marketing Science 4 American Management Association 4 Arbeitskreis Sozialwissenschaftliche Arbeitsmarktforschung 4 Deutsch-Koreanische Industrie- und Handelskammer 4 Deutsches Institut für Wirtschaftsforschung 4 Friedrich-Schiller-Universität Jena 4 Rōdō Seisaku Kenkyū Kenshū Kikō 4 Springer-Verlag GmbH 4 Universität Augsburg / Institut für Statistik und Mathematische Wirtschaftstheorie 4 Universität Stuttgart / Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Controlling 4 Universität Trier / Lehrstuhl für Marketing und Innovation 4 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 4 Arbeitskreis Berlin-Brandenburgische Wirtschaftswissenschaftler 3 Books on Demand GmbH <Norderstedt> 3 Deutsche Werbewissenschaftliche Gesellschaft 3 Europäische Kommission 3 Europäische Kommission / Generaldirektion Justiz und Verbraucher 3 Forschungsgruppe Konsum und Verhalten 3 Fraunhofer-Institut für Systemtechnik und Innovationsforschung 3 Fördergesellschaft Produktmarketing 3
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Published in...
All
Journal of marketing research : JMR 179 Journal of business research : JBR 115 International journal of market research : JMRS ; the journal of the Market Research Society 110 SpringerLink / Bücher 85 Qualitative market research : an international journal 83 Journal of the Academy of Marketing Science 68 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 63 Planung & Analyse : Zeitschrift für Marktforschung und Marketing 58 Qualitative Market Research: An International Journal 55 Jahrbuch der Absatz- und Verbrauchsforschung 54 European Journal of Marketing 51 Marketing Intelligence & Planning 51 Journal of marketing management : MM 49 Europäische Hochschulschriften / 5 48 Marketing letters : a journal of research in marketing 48 International journal of market research 47 Qualitative Marktforschung : Konzepte - Methoden - Analysen 47 Marketing : ZFP ; journal of research and management 44 Gabler Edition Wissenschaft 43 Marketing science 40 Industrial marketing management : the international journal for industrial and high-tech firms 38 Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen 36 International journal of forecasting 35 Journal of business economics : JBE 34 Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele 32 Journal of consumer behaviour : an international research review 32 Springer eBook Collection / Business and Economics 31 Handbuch der Marktforschung 30 The marketing review 29 Journal of marketing analytics : JMA 28 Journal of marketing 26 Journal of advertising research 25 Journal of consumer research : JCR ; an interdisciplinary bimonthly 25 Review of marketing research 24 European journal of marketing : EJM 23 Lehrbuch 23 Organizational research methods : ORM 23 Psychology & marketing 23 Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF 23 Springer eBook Collection 23
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Source
All
ECONIS (ZBW) 8,564 USB Cologne (EcoSocSci) 565 Other ZBW resources 339 RePEc 120 BASE 55 EconStor 27 USB Cologne (business full texts) 14 ArchiDok 13
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Showing 1 - 10 of 9,697
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Where do knowledge workers locate in Germany? : a case study using employment relocation data in the German knowledge economy from 2012 to 2021
Heidinger, Mathias; Fuchs, Michaela; Thierstein, Alain - In: Raumforschung und Raumordnung 83 (2025) 3, pp. 172-189
In Germany, employment is becoming increasingly concentrated in urban areas, largely driven by knowledge-intensive firms competing to attract the most qualified and appropriate labour. Therefore, this paper addresses where knowledge workers relocate to and how relocation patterns vary across...
Persistent link: https://www.econbiz.de/10015421671
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The evolution of gender in the labor market
Olivetti, Claudia; Pan, Jessica; Petrongolo, Barbara - 2024
This chapter traces the evolution of the study of gender in the labor market, focusing on how academic thinking on this topic has evolved alongside real world developments in gender inequality from the 1980s to the present. We present a simple model of female labor supply to illustrate how...
Persistent link: https://www.econbiz.de/10015173584
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Los múltiples empleos en Perú: características, tendencias y agenda de investigación
Céspedes-Reynaga, Nikita; Olivera, Ana; … - 2024
Persistent link: https://www.econbiz.de/10015165293
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Recovering overlooked information in categorical variables with LLMs : an application to labor market mismatch
Chen, Yi; Fang, Hanming; Zhao, Yi; Zhao, Zibo - 2024
Persistent link: https://www.econbiz.de/10015078608
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Comprehensive analysis and assessment of the production and export potential of organic niche products
Drebot, Oksana; Vysochanska, Mariya - In: Technology audit and production reserves 2 (2024) 4/76, pp. 41-45
Persistent link: https://www.econbiz.de/10014553921
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Migration ist kein Nullsummenspiel : ein Interview : Zeitgespräch
Dustmann, Christian (interviewee);  … - In: Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik 104 (2024) 8, pp. 533-538
In this interview, Christian Dustmann discusses current opportunities and challenges for the German labour market. The interview covers a wide range of topics such as the differences between labour migration and refugee migration, the flexibilisation of working conditions to attract and retain...
Persistent link: https://www.econbiz.de/10015050407
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Leren en ontwikkelen in Nederland
Künn-Nelen, Annemarie; Baumann, Sabine; Fouarge, Didier; … - 2024
Persistent link: https://www.econbiz.de/10015123322
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Labor market returns to personality : a job search approach to understanding gender gaps
Flinn, Christopher J.; Todd, Petra; Zhang, Weilong - 2023
Persistent link: https://www.econbiz.de/10014429726
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Pioneers in Indian labour studies, 1900-1930
Krishnamurty, Jayasankar - 2023
Persistent link: https://www.econbiz.de/10014365669
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Customer insights for innovation : a framework and research agenda for marketing
Stremersch, Stefan; Cabooter, Elke; Guitart, Ivan A.; … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 29-51
Persistent link: https://www.econbiz.de/10015192977
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