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Year of publication
Subject
All
Marketing 28,295 Consumer behaviour 23,326 Konsumentenverhalten 23,318 Relationship marketing 22,558 Beziehungsmarketing 22,495 Theorie 16,340 Theory 16,315 Marketingmanagement 15,704 Lieferantenmanagement 15,685 Supplier relationship management 15,684 Marketing management 14,967 Markenführung 14,835 Brand management 14,815 Deutschland 12,794 Germany 11,977 Online-Marketing 10,838 Internet marketing 10,631 USA 7,619 Social Web 7,516 Social web 7,509 United States 7,424 Markenimage 7,409 Brand image 7,251 Marktforschung 6,730 Customer satisfaction 6,294 Kundenzufriedenheit 6,282 Market research 6,259 Supply chain 5,677 Lieferkette 5,674 Internationales Marketing 5,521 Markenartikel 5,260 Brand 5,204 Produktdifferenzierung 5,090 Service quality 4,999 Product differentiation 4,998 Dienstleistungsqualität 4,983 E-Business 4,954 E-business 4,954 International marketing 4,853 Vertriebsweg 4,378
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Online availability
All
Undetermined 33,049 Free 25,385
Type of publication
All
Article 87,269 Book / Working Paper 60,323 Journal 929 Other 616
Type of publication (narrower categories)
All
Article in journal 61,091 Aufsatz in Zeitschrift 61,091 Aufsatz im Buch 18,305 Book section 18,305 Graue Literatur 10,295 Non-commercial literature 10,295 Hochschulschrift 8,081 Thesis 7,001 Working Paper 6,583 Arbeitspapier 6,404 Collection of articles of several authors 4,513 Sammelwerk 4,513 Case study 2,921 Fallstudie 2,921 Aufsatzsammlung 2,341 Lehrbuch 2,215 Textbook 1,892 Bibliografie enthalten 1,815 Bibliography included 1,815 Konferenzschrift 1,534 Dissertation u.a. Prüfungsschriften 1,283 Ratgeber 992 Guidebook 917 Conference proceedings 897 Reprint 652 Conference paper 649 Konferenzbeitrag 649 Handbook 520 Handbuch 520 Collection of articles written by one author 373 Sammlung 373 Amtsdruckschrift 352 Government document 352 Article 347 Glossar enthalten 322 Glossary included 322 Congress Report 304 Bibliographie 230 Festschrift 216 Mehrbändiges Werk 189
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Language
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English 98,925 German 34,545 Undetermined 13,073 French 756 Hungarian 588 Lithuanian 482 Polish 250 Spanish 236 Russian 219 Italian 216 Romanian 100 Swedish 66 Dutch 60 Portuguese 54 Ukrainian 41 Czech 32 Danish 31 Serbian 22 Finnish 20 Bulgarian 15 Croatian 14 Turkish 13 Norwegian 11 Slovak 11 Indonesian 9 Japanese 9 Slovenian 7 Arabic 4 Kazakh 4 Multiple languages 4 Macedonian 3 Albanian 3 Old English (ca. 450-1100) 2 Bosnian 2 Vietnamese 2 Chinese 2 Afrikaans 1 Valencian 1 Modern Greek (1453-) 1 Galician 1
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Author
All
Bruhn, Manfred 431 Meffert, Heribert 388 Homburg, Christian 300 Kotler, Philip 293 Pepels, Werner 242 Bauer, Hans H. 211 Huber, Frank 206 Wiedmann, Klaus-Peter 197 Esch, Franz-Rudolf 191 Burmann, Christoph 176 Belz, Christian 163 Kumar, V. 158 Backhaus, Klaus 157 Tomczak, Torsten 154 Ahlert, Dieter 151 Herrmann, Andreas 149 Kleinaltenkamp, Michael 147 Sheth, Jagdish N. 143 Fritz, Wolfgang 139 Kreutzer, Ralf T. 121 Nufer, Gerd 121 Baumgarth, Carsten 116 Tadajewski, Mark 113 Spiller, Achim 109 Diller, Hermann 107 Kirchgeorg, Manfred 104 Verhoef, Peter C. 103 Albers, Sönke 100 Melewar, T. C. 99 Krafft, Manfred 97 Irwin, Scott H. 96 Zentes, Joachim 95 Malhotra, Naresh K. 94 Swoboda, Bernhard 93 Keller, Kevin Lane 92 Kaiser, Harry M. 90 Reinecke, Sven 89 Gierl, Heribert 86 Han, Heesup 86 Stauss, Bernd 84
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Institution
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Springer Fachmedien Wiesbaden 600 Agricultural and Applied Economics Association - AAEA 560 National Bureau of Economic Research 247 Department of Agricultural, Food and Resource Economics, Michigan State University 243 Charles H. Dyson School of Applied Economics and Management, Cornell University 191 Université Paris-Dauphine (Paris IX) 186 European Association of Agricultural Economists - EAAE 173 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 169 International Association of Agricultural Economists - IAAE 150 Department of Agribusiness and Applied Economics, North Dakota State University 147 American Marketing Association 143 Southern Agricultural Economics Association - SAEA 140 Economic Research Service, Department of Agriculture 130 Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign 125 Siauliai University 119 Australian Agricultural and Resource Economics Society - AARES 103 African Association of Agricultural Economists - AAAE 100 Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA) 97 NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management 97 Vytautas Magnus University 97 HAL 95 Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences 94 Books on Demand GmbH <Norderstedt> 87 Economics Research, World Bank Group 87 IGI Global 80 Lithuanian University of Agriculture 78 Vilnius Gediminas Technical University 74 European Society for Opinion and Marketing Research 72 Office of the Chief Economist, Department of Agriculture 72 Verlag Dr. Kovač 72 Institut für Demoskopie Allensbach 67 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 63 Mykolas Romeris University 62 World Bank 61 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 58 Department of Agricultural and Resource Economics, University of California-Berkeley 57 ISM University of Management and Economics 52 Department of Agricultural & Applied Economics, University of Wisconsin-Madison 51 Fördergesellschaft Marketing an der Universität Augsburg 49 OECD 49
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Published in...
All
Journal of business research : JBR 2,190 SpringerLink / Bücher 1,496 Industrial marketing management : the international journal for industrial and high-tech firms 1,441 Journal of retailing and consumer services 1,106 International journal of production economics 633 The journal of brand management : an international journal 589 International journal of hospitality management 559 Tourism management : research, policies, practice 558 Journal of the Academy of Marketing Science 547 Springer eBook Collection 545 European journal of marketing : EJM 533 The journal of business & industrial marketing 533 Journal of marketing management : MM 526 Journal of marketing 499 International journal of production research 496 European journal of operational research : EJOR 491 Europäische Hochschulschriften / 5 478 Management science : journal of the Institute for Operations Research and the Management Sciences 454 Journal of travel and tourism marketing 453 Journal of marketing research : JMR 451 Journal of strategic marketing 442 Gabler Edition Wissenschaft 434 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 406 Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences 385 The journal of product & brand management 381 Psychology & marketing 361 The service industries journal 351 Journal of marketing communications 335 Marketing intelligence & planning 333 The journal of services marketing 328 Journal of advertising research 323 Springer eBook Collection / Business and Economics 314 Journal of retailing 300 Marketing letters : a journal of research in marketing 293 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 290 Asia Pacific journal of marketing and logistics 278 Management Science 273 Research 266 International journal of contemporary hospitality management 263 Journal of hospitality marketing & management 263
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Source
All
ECONIS (ZBW) 123,173 USB Cologne (EcoSocSci) 10,964 RePEc 10,774 BASE 3,149 EconStor 619 USB Cologne (business full texts) 261 OLC EcoSci 95 Other ZBW resources 94 ArchiDok 8
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Showing 1 - 10 of 149,137
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B2B communication strategy : introducing a new multifunctional application for the waste management industry
Svetlik, Jaroslav; Lastuvka, Igor - In: Marketing i menedžment innovacij : m&mi 13 (2022) 3, pp. 159-171
Persistent link: https://www.econbiz.de/10013491039
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Toward a contextualized understanding of inside sales : the role of sales development in effective lead funnel management
Terho, Harri; Salonen, Anna; Yrjänen, Meri - In: The journal of business & industrial marketing 38 (2023) 2, pp. 337-352
Persistent link: https://www.econbiz.de/10013539269
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Suffizienzförderung in der Marketingkommunikation
2023
Aktuelle Forschungsstudien betrachten im Kontext von Suffizienz und Marketing aktuell vor allem den Einsatz in … und wie kommerzielles Marketing suffizienzfördernden Konsum fördern sollte oder zum Einsatz von Suffizienz in der …
Persistent link: https://www.econbiz.de/10014234293
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The new times of social media marketing in the B2B framework
Lopes, João M.; Oliveira, José - In: Businesses 2 (2022) 2, pp. 156-167
Nowadays, we live in the age of Marketing 4.0. Historically, marketing has often depended on changing consumer habits … effective. Currently, social media marketing (SMM) is ubiquitous in organizations, and is seen as a tool to achieve strategic … marketing competencies to enable customer satisfaction. To drive customer satisfaction and improve customer experience, managers …
Persistent link: https://www.econbiz.de/10013455595
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The innovative posture of SMEs depending on the usage of marketing tools
Ključnikov, Aleksandr; Civelek, Mehmet; Chovanová … - In: Serbian journal of management : an international … 17 (2022) 1, pp. 73-84
Persistent link: https://www.econbiz.de/10013484917
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The impact of digital marketing success on customer loyalty
Anber Abraheem Shlash Mohammad - In: Marketing i menedžment innovacij : m&mi 13 (2022) 3, pp. 103-113
Persistent link: https://www.econbiz.de/10013490953
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Influencer marketing as a method of solving the crisis of trust in digital content marketing
In: European research studies 25 (2022) 3, pp. 634-645
Persistent link: https://www.econbiz.de/10013532441
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Utilizing social media in a supply chain B2B setting : a knowledge perspective
Agnihotri, Raj; Kalra, Ashish; Chen, Haozhe; Daugherty, … - In: Journal of business logistics 43 (2022) 2, pp. 189-208
Persistent link: https://www.econbiz.de/10013347428
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The influence of publicity and sales promotion on marketing performance in Nigeria
Ogunmuyiwa, Michael Segun - In: Athens journal of business & economics : AJBE 8 (2022) 1, pp. 65-78
Persistent link: https://www.econbiz.de/10012704168
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The study on digital marketing influences on sales for B2B start-ups in South Asia
Hawaldar, Iqbal Thonse; Ullal, Mithun S.; Sarea, Adel M.; … - In: Journal of open innovation : technology, market, and … 8 (2022) 1, pp. 1-15
of outbound digital marketing in B2B markets is concerned. The research builds a model based on brand and consumer … marketing efforts by the start-ups operating in South Asia. The multivariate time series analyzed in identifying simultaneous …. The results prove that sales are greatly influenced by digital media, and outbound marketing efforts, predominantly word …
Persistent link: https://www.econbiz.de/10012801899
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