Aktuelle Forschungsstudien betrachten im Kontext von Suffizienz und Marketing aktuell vor allem den Einsatz in … und wie kommerzielles Marketing suffizienzfördernden Konsum fördern sollte oder zum Einsatz von Suffizienz in der …

Nowadays, we live in the age of Marketing 4.0. Historically, marketing has often depended on changing consumer habits … effective. Currently, social media marketing (SMM) is ubiquitous in organizations, and is seen as a tool to achieve strategic … marketing competencies to enable customer satisfaction. To drive customer satisfaction and improve customer experience, managers …

of outbound digital marketing in B2B markets is concerned. The research builds a model based on brand and consumer … marketing efforts by the start-ups operating in South Asia. The multivariate time series analyzed in identifying simultaneous …. The results prove that sales are greatly influenced by digital media, and outbound marketing efforts, predominantly word …