Search Results - subject:"Marketing"

Structure and constituents of digital marketing systems

Robul, Yuriy - In: Olsztyn economic journal 15 (2020) 1, pp. 53-62

Persistent link: https://www.econbiz.de/10012221394

The influence of website brand equity, e-brand experience on e-loyalty : the mediating role of e-satisfaction

Nguyen Hong Quan; Nguyen Thi Khanh Chi; Duong Thi Hoai Nhung - In: Management science letters 10 (2020) 1, pp. 63-76

Persistent link: https://www.econbiz.de/10012056203

Market orientation and marketing innovation activities in the Czech manufacturing sector

Vokoun, Marek; Píchová, Romana - In: International Journal of Financial Studies : open … 8 (2020) 1/10, pp. 1-9

prevailing organization's market orientation and marketing innovation activities. The sample of organizations consists of … and imports to GDP. This paper evaluates four types of marketing innovation activities (design, pricing, placing and … promotion methods) at the enterprise level as a factor of marketing capability. The analyzed sample consists of observations …

Persistent link: https://www.econbiz.de/10012168964

The impact of internal business environment on marketing strategies effecting marketing performance : case of retail industry Bandung city, Indonesia

Butarbutar, Dicky Jhon Anderson; Lisdayanti, Annisa - In: International Journal of Research in Business and … 9 (2020) 4, pp. 385-391

Persistent link: https://www.econbiz.de/10012266517

The role of Social Media and user-generated-content in Millennials’ travel behavior

Ana, Maria-Irina; Istudor, Laura-Gabriela - In: Management dynamics in the knowledge economy 7 (2019) 1/23, pp. 87-104

Persistent link: https://www.econbiz.de/10012158906

Inbound marketing vs. outbound marketing : independent or complementary strategies

Dakouan, Chouaib; Benabdelouahed, Redouane; Anabir, Hajar - In: Expert journal of marketing 7 (2019) 1, pp. 1-6

Persistent link: https://www.econbiz.de/10012217280

The relationship between viral marketing and consumer purchase intention, the moderator role of brand image and age : evidence from smartphone users in North Cyprus

Sawaftah, Dima Anwer; Çalıcıoğlu, Cemal; Awadallah, … - In: Management science letters 10 (2020) 6, pp. 1307-1320

Persistent link: https://www.econbiz.de/10012152607

Adoption of social media as distribution channels in tourism marketing : a qualitative analysis of consumers' experiences

Chatzigeorgiou, Chryssoula; Christou, Evangelos - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 6 (2020) 1, pp. 25-32

Persistent link: https://www.econbiz.de/10012159071

The impact of market targeting strategies on tourism services

Al-Hazmia, Nabil Mohemmed - In: Management science letters 10 (2020) 12, pp. 2799-2804

Persistent link: https://www.econbiz.de/10012209995

Presence of internet marketing and its influence of business success of companies in Bosnia and Herzegovina

Sinanagić, Ahmet; Civić, Beriz; Muratović, Alma - In: Economic review : journal of economics & business 17 (2019) 1, pp. 77-90

possibilities for its inte-gration with traditional marketing activities. The research problem reported in the paper is the … identification of presence of internet marketing and its influence on business success of companies in Bosnia and Herzegovina (BiH …). The application of the internet in marketing in BiH has still been insufficiently studied. Hence, the research may be more …

Persistent link: https://www.econbiz.de/10012182245