of outbound digital marketing in B2B markets is concerned. The research builds a model based on brand and consumer … marketing efforts by the start-ups operating in South Asia. The multivariate time series analyzed in identifying simultaneous …. The results prove that sales are greatly influenced by digital media, and outbound marketing efforts, predominantly word …

The issue of using marketing communication tools in the internet environment is quite extensive. Innovation of the … the acceptance of digital marketing tools in business practice in small and medium-sized enterprises (SMEs). The aim of … the study is to answer the basic question of whether company size influences the willingness to adopt online marketing …

the impact of different marketing channels in the industry regarding performance factors remains scarce. The performance …

Marketing in public cultural institutions can be defined as a tool for achieving an organizational and creative concept … marketing departments, with particular emphasis on the importance of using digital marketing channels on the example of cultural … were examined by the structured in-depth interview method to explore the reach of using digital marketing in cultural …

protocols that can be used to measure the level of value obtained from using these technologies in the various marketing … from using these technologies in marketing innovation processes. The second moment where value creation can be measured is …