Search Results - subject:"Marketing"

Marketing in the Digital Age : Insights into Consumer Decisions, Social Influence, and Responsible Marketing

2026

: Consumer Responses to Influencer Marketing Does Mindfulness lead to Mindful Consumption -- Chapter 3: Travel 2.0 The Role Of …. Chapter 7: How Online Brand Communities Affect Consumer Engagement -- Chapter 8: From crafting Moments to Marketing The … Conceptualization and Conceptual Framework of Moment Marketing -- Chapter 9: Advertising of CSR Activities and its Impact on Brand …

Persistent link: https://www.econbiz.de/10015651993

Development of marketing tools for the express delivery industry to increase consumer loyalty

Bocevičius, Hubert; Tamulienė, Vilma - 2026

This research explores how to develop and enhance marketing tools to increase consumer loyalty in the express delivery … theoretical framework examines various marketing tools, including digital marketing, social media marketing, and integrated … marketing communications. Based on this analysis, hypotheses were created and then tested using a survey. The study's empirical …

Persistent link: https://www.econbiz.de/10015667696

Quick guide digital marketing roadmap : analysis, concept development, and success measurement of your digital marketing

Schwarz-Musch, Alexander; Tauchhammer, Alexander; … - 2026

Re!think Marketing: New opportunities require new thinking -- Roadmap Step 1 – Analysis and Goals: Buyer Personas …This book introduces the Digital Marketing Roadmap—a practical framework for planning, executing, and measuring … marketing across digital channels. The rapid rise of digital technologies creates constant opportunities to connect with …

Persistent link: https://www.econbiz.de/10015625730

The impact of digital marketing strategies on the performance of rural tourism unities in Alentejo

Fialho, Luis Filipe; Marreiros, Cristina Galamba - 2026

choosing accommodation, a question that arises is: What can marketing do to increase the positive electronic word … how two digital marketing strategies - visibility and webcare - influence electronic word-of-mouth. It also explores these … positively correlated with key financial indicators. Results show that the regular use of digital marketing techniques can …

Persistent link: https://www.econbiz.de/10016091561

Effectiveness of experiential business models marketing in building customer engagement

Sivakoti Reddy, M.; Ashutosh Singh; Jagadish Kumar, M.; … - 2026

Persistent link: https://www.econbiz.de/10015636467

How ephemeral content marketing fosters brand love and customer engagement

Khoi Minh Nguyen; Ngan Thanh Nguyen; Pham, Thao Thi Xuan; … - 2026

Persistent link: https://www.econbiz.de/10015638925

Understanding market dynamics and performance of mobile Apps

Goulart, Gislayne da Silva; Stocchi, Lara; Porto, … - 2026

Persistent link: https://www.econbiz.de/10016069337

The Role of Marketing in Reshaping the Dynamic Landscape of Business : Proceedings of the 2025 AMS World Marketing Congress, Dijon, France, July 2-4

2026

comprehensive exploration of ai in marketing -- Next-gen marketing insights: human-ai collaboration in analytics -- Analyzing … between artificial intelligence and emotional intelligence and its challenges for the marketing domain.-Typology of french … tourism destinations -- Marketing for sustainability: harnessing nature connection and green demarketing -- Spiritual journeys …

Persistent link: https://www.econbiz.de/10015652010

Sound in mode on : how sound stimuli influence customer engagement?

Valenzuela-Gálvez, E. Sophía; González-Benito, Óscar; … - 2026

Persistent link: https://www.econbiz.de/10015595714

MarTech, AI, & automation: the future of marketing : understanding, applying, and scaling marketing technology

Fuchs, Andreas - 2026

Why MarTech Is the Future of Marketing -- Know Phase: Building a Data Foundation -- Analyze Phase: Understanding and …: Measuring and Optimizing Marketing Activities -- Artificial Intelligence and Automation in Marketing. …Marketing is undergoing a radical transformation: companies face the challenge of strategically leveraging a flood of …

Persistent link: https://www.econbiz.de/10015676551