marketing strategy based on logical analysis and systematic approach. The strategy is suggested to be developed taking into … consideration external personnel marketing strategy and internal one. The former is based on the capacity of an employer to meet … enterprise's attractiveness as an employer. This Matrix allows identifying nine types of personnel marketing strategies. The …

The interactivity dimension of the internet has allowed the customer to be a part of the marketing of any brand …, product, services, or other entity. To this extent, digital inbound marketing encourages a customer-centric perspective in … component of digital inbound marketing that creates value and engagement for consumers is content marketing. The aim of this …

Due to the rapid technological development and a globally competitive business environment, creative marketing methods … evaluate the influence of creative thinking on marketing creativity. In order to evaluate this correlation, examples of … creative marketing concepts in traditional marketing and online marketing campaigns are examined and analysed in regards to …

. Social media acts as an agent of change within the marketing and communication of organizations. In particular, the tourism … destination. Social media marketing transforms the classical marketing and communication of these destination management … marketing tool, as they slowly start to realize the potential benefits of social media as an agent of change. This study …

Seit geraumer Zeit gewinnt die Frage nach einem zielgruppenspezifischen Marketing von Fremdenverkehrsregionen an …

Profilierung im vertikalen Marketing aus Herstellersicht zum Ziel gesetzt. Hierzu wird aufbauend auf den allgemeinen Besonderheiten … Michael H. Ceyp Ökologieorientierte Profilierung im vertikalen Marketing dargestellt am Beispiel … das vertikale Marketing von Herstellern 1 1. Profilierung im …