Laboratory experimentation in marketing; 2 Field experiments; 3 Conjoint Analysis; PART II CLASSICAL ECONOMETRICS; 4 Time …-series models of short-run and long-run marketing impact; 5 Panel data methods in marketing research; 6 Causal inference in … marketing applications; PART III DISCRETE CHOICE MODELING; 7 Modeling choice processes in marketing; 8 Bayesian econometrics; 9 …

An experiential revolution: the accelerating transformation of business and marketing -- What is experiential marketing …, the future of retail and pop-ups -- Digital experiences, artificial intelligence in marketing and merged realities -- The … better creative model : how to create unique experiential marketing ideas -- Set message : an activation framework for your …

werden dabei als Haupttreiber für den Marketing- und Unternehmenserfolg betrachtet. Nur wenige Unternehmen schaffen es jedoch … of social interactions are widely considered as key drivers for marketing and firm profitability. However, only few …