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  • Search: subject:"Marketing"
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Year of publication
Subject
All
Marketing 26,075 USA 24,508 United States 24,356 Theorie 15,696 Theory 15,669 Relationship marketing 15,265 Beziehungsmarketing 15,171 Marketingmanagement 12,632 Consumer behaviour 12,161 Lieferantenmanagement 12,161 Supplier relationship management 12,161 Konsumentenverhalten 12,141 Marketing management 11,956 Deutschland 11,740 Germany 10,979 Markenführung 9,700 Brand management 9,686 Online-Marketing 5,928 Marktforschung 5,779 Internet marketing 5,764 Market research 5,356 Internationales Marketing 4,565 Supply chain 4,076 Lieferkette 4,073 Produktdifferenzierung 4,007 Product differentiation 3,928 International marketing 3,879 Markenimage 3,728 Markenartikel 3,705 Social Web 3,666 Brand 3,633 Brand image 3,592 Vertriebsweg 3,166 Distribution channel 3,165 Customer satisfaction 3,128 Kundenzufriedenheit 3,109 Strategisches Management 2,902 E-business 2,769 E-Business 2,768 Werbewirkung 2,696
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Online availability
All
Undetermined 18,105 Free 17,206
Type of publication
All
Article 68,786 Book / Working Paper 48,560 Journal 1,021 Other 614
Type of publication (narrower categories)
All
Article in journal 44,292 Aufsatz in Zeitschrift 44,292 Aufsatz im Buch 16,741 Book section 16,741 Graue Literatur 9,258 Non-commercial literature 9,258 Hochschulschrift 7,285 Thesis 6,759 Working Paper 5,800 Arbeitspapier 5,637 Collection of articles of several authors 4,332 Sammelwerk 4,332 Case study 2,867 Fallstudie 2,867 Lehrbuch 2,015 Bibliografie enthalten 1,663 Bibliography included 1,663 Aufsatzsammlung 1,537 Konferenzschrift 1,369 Dissertation u.a. Prüfungsschriften 1,283 Ratgeber 970 Guidebook 914 Conference proceedings 883 Reprint 611 Handbook 488 Handbuch 488 Conference paper 405 Konferenzbeitrag 405 Collection of articles written by one author 362 Sammlung 362 Amtsdruckschrift 338 Government document 338 Glossar enthalten 313 Glossary included 313 Congress Report 304 Bibliographie 230 Article 223 Festschrift 204 Mehrbändiges Werk 190 Multi-volume publication 190
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Language
All
English 70,968 German 32,346 Undetermined 13,313 French 735 Lithuanian 482 Hungarian 409 Polish 237 Spanish 211 Russian 207 Italian 205 Romanian 100 Swedish 65 Dutch 59 Portuguese 49 Ukrainian 38 Danish 31 Czech 30 Serbian 21 Finnish 20 Bulgarian 14 Croatian 13 Turkish 13 Norwegian 11 Slovak 11 Indonesian 9 Japanese 9 Slovenian 7 Arabic 4 Kazakh 4 Multiple languages 4 Macedonian 3 Albanian 3 Old English (ca. 450-1100) 2 Bosnian 2 Chinese 2 Afrikaans 1 Valencian 1 Modern Greek (1453-) 1 Galician 1 Nepali 1
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Author
All
Bruhn, Manfred 396 Meffert, Heribert 367 Homburg, Christian 289 Kotler, Philip 270 Pepels, Werner 239 Bauer, Hans H. 207 Wiedmann, Klaus-Peter 190 Huber, Frank 187 Esch, Franz-Rudolf 182 Burmann, Christoph 163 Belz, Christian 158 Backhaus, Klaus 151 Ahlert, Dieter 144 Kumar, V. 143 Tomczak, Torsten 140 Sheth, Jagdish N. 139 Fritz, Wolfgang 137 Herrmann, Andreas 134 Kleinaltenkamp, Michael 123 Nufer, Gerd 119 Tadajewski, Mark 107 Spiller, Achim 106 Baumgarth, Carsten 101 Diller, Hermann 101 Albers, Sönke 96 Irwin, Scott H. 96 Zentes, Joachim 95 Kirchgeorg, Manfred 94 Kaiser, Harry M. 88 Krafft, Manfred 87 Kreutzer, Ralf T. 84 Malhotra, Naresh K. 83 Verhoef, Peter C. 83 Gierl, Heribert 82 Keller, Kevin Lane 82 Reinecke, Sven 79 Voeth, Markus 79 Meyer, Anton 78 Stauss, Bernd 78 Swoboda, Bernhard 78
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Institution
All
Agricultural and Applied Economics Association - AAEA 560 Springer Fachmedien Wiesbaden GmbH 481 Department of Agricultural, Food and Resource Economics, Michigan State University 243 Charles H. Dyson School of Applied Economics and Management, Cornell University 191 Université Paris-Dauphine (Paris IX) 186 European Association of Agricultural Economists - EAAE 173 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 169 International Association of Agricultural Economists - IAAE 150 Department of Agribusiness and Applied Economics, North Dakota State University 147 Southern Agricultural Economics Association - SAEA 140 American Marketing Association 137 Economic Research Service, Department of Agriculture 130 Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign 125 Siauliai University 119 Australian Agricultural and Resource Economics Society - AARES 103 African Association of Agricultural Economists - AAAE 100 Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA) 97 NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management 97 Vytautas Magnus University 97 HAL 95 Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences 94 Economics Research, World Bank Group 87 European Society for Opinion and Marketing Research 78 Lithuanian University of Agriculture 78 Vilnius Gediminas Technical University 74 Office of the Chief Economist, Department of Agriculture 72 Books on Demand GmbH <Norderstedt> 67 Institut für Demoskopie Allensbach 67 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 63 Mykolas Romeris University 62 Verlag Dr. Kovač 59 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 58 Department of Agricultural and Resource Economics, University of California-Berkeley 57 World Bank 57 ISM University of Management and Economics 52 Department of Agricultural & Applied Economics, University of Wisconsin-Madison 51 IGI Global 51 Sociedade Brasileira de Economia e Sociologia Rural - SOBER 48 Fördergesellschaft Marketing an der Universität Augsburg 47 Inter-American Development Bank 45
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Published in...
All
Journal of business research : JBR 1,352 Industrial marketing management : the international journal for industrial and high-tech firms 1,120 Journal of retailing and consumer services 579 European journal of marketing : EJM 500 International journal of production economics 499 Journal of marketing management : MM 495 The journal of brand management : an international journal 457 Journal of the Academy of Marketing Science 441 Journal of marketing research : JMR 428 Journal of marketing 400 Gabler Edition Wissenschaft 392 The journal of business & industrial marketing 380 International journal of production research 360 Journal of strategic marketing 354 Europäische Hochschulschriften / 5 349 European journal of operational research : EJOR 348 Management science : journal of the Institute for Operations Research and the Management Sciences 345 Tourism management : research, policies, practice 331 Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences 327 International journal of hospitality management 314 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 296 Journal of advertising research 296 Journal of travel and tourism marketing 292 Marketing intelligence & planning 270 Management Science 266 The service industries journal 263 The journal of product & brand management 261 Psychology & marketing 259 Marketing letters : a journal of research in marketing 243 Working paper / National Bureau of Economic Research, Inc. 239 Research 237 Journal of marketing communications 229 Marketing : ZFP ; journal of research and management 226 Management science letters 225 The journal of services marketing 220 Journal of retailing 218 Journal of business ethics : JOBE 217 Discussion paper / Centre for Economic Policy Research 214 Harvard-Business-Manager : das Wissen der Besten 212 Journal of Food Distribution Research 211
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Source
All
ECONIS (ZBW) 93,242 USB Cologne (EcoSocSci) 10,964 RePEc 10,774 BASE 3,084 EconStor 458 USB Cologne (business full texts) 262 OLC EcoSci 95 Other ZBW resources 94 ArchiDok 8
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Showing 1 - 10 of 118,981
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Structure and constituents of digital marketing systems
Robul, Yuriy - In: Olsztyn economic journal 15 (2020) 1, pp. 53-62
Persistent link: https://www.econbiz.de/10012221394
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The influence of website brand equity, e-brand experience on e-loyalty : the mediating role of e-satisfaction
Nguyen Hong Quan; Nguyen Thi Khanh Chi; Duong Thi Hoai Nhung - In: Management science letters 10 (2020) 1, pp. 63-76
Persistent link: https://www.econbiz.de/10012056203
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Market orientation and marketing innovation activities in the Czech manufacturing sector
Vokoun, Marek; Píchová, Romana - In: International Journal of Financial Studies : open … 8 (2020) 1/10, pp. 1-9
prevailing organization's market orientation and marketing innovation activities. The sample of organizations consists of … and imports to GDP. This paper evaluates four types of marketing innovation activities (design, pricing, placing and … promotion methods) at the enterprise level as a factor of marketing capability. The analyzed sample consists of observations …
Persistent link: https://www.econbiz.de/10012168964
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The impact of internal business environment on marketing strategies effecting marketing performance : case of retail industry Bandung city, Indonesia
Butarbutar, Dicky Jhon Anderson; Lisdayanti, Annisa - In: International Journal of Research in Business and … 9 (2020) 4, pp. 385-391
Persistent link: https://www.econbiz.de/10012266517
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The role of Social Media and user-generated-content in Millennials’ travel behavior
Ana, Maria-Irina; Istudor, Laura-Gabriela - In: Management dynamics in the knowledge economy 7 (2019) 1/23, pp. 87-104
Persistent link: https://www.econbiz.de/10012158906
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Inbound marketing vs. outbound marketing : independent or complementary strategies
Dakouan, Chouaib; Benabdelouahed, Redouane; Anabir, Hajar - In: Expert journal of marketing 7 (2019) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10012217280
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The relationship between viral marketing and consumer purchase intention, the moderator role of brand image and age : evidence from smartphone users in North Cyprus
Sawaftah, Dima Anwer; Çalıcıoğlu, Cemal; Awadallah, … - In: Management science letters 10 (2020) 6, pp. 1307-1320
Persistent link: https://www.econbiz.de/10012152607
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Adoption of social media as distribution channels in tourism marketing : a qualitative analysis of consumers' experiences
Chatzigeorgiou, Chryssoula; Christou, Evangelos - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 6 (2020) 1, pp. 25-32
Persistent link: https://www.econbiz.de/10012159071
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The impact of market targeting strategies on tourism services
Al-Hazmia, Nabil Mohemmed - In: Management science letters 10 (2020) 12, pp. 2799-2804
Persistent link: https://www.econbiz.de/10012209995
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Presence of internet marketing and its influence of business success of companies in Bosnia and Herzegovina
Sinanagić, Ahmet; Civić, Beriz; Muratović, Alma - In: Economic review : journal of economics & business 17 (2019) 1, pp. 77-90
possibilities for its inte-gration with traditional marketing activities. The research problem reported in the paper is the … identification of presence of internet marketing and its influence on business success of companies in Bosnia and Herzegovina (BiH …). The application of the internet in marketing in BiH has still been insufficiently studied. Hence, the research may be more …
Persistent link: https://www.econbiz.de/10012182245
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