Zahara, Zakiyah; Ikhsan; Santi, Ira Nuriya; Farid - In: Cogent business & management 10 (2023) 2, pp. 1-18
The use of digital resources through digital marketing is an option to be able to reach customers, build interactions … entrepreneurial marketing through digital marketing capabilities on marketing performance in Palu, Indonesia. The population in the … Technique. Hypothesis testing used was path analysis with Smart-PLS software. The results showed that entrepreneurial marketing …