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Search: subject:"Marketing Influence"
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Marketing
12
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11
Marketingmanagement
11
Marketing influence
7
Marketing Influence
3
Beziehungsmarketing
2
Consumer behaviour
2
Decision
2
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Unternehmenserfolg
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marketing influence
2
4 Ps
1
AI
1
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1
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1
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1
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1
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English
14
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Gnizy, Itzhak
2
Kashmiri, Saim
2
Key, Thomas Martin
2
Merlo, Omar
2
Shoham, Aviv
2
Auh, Seigyoung
1
Azab, Carol
1
Buder, Fabian
1
Clark, Terry
1
Clark, Terry D.
1
Ebbes, Peter
1
Eskridge, Brad
1
Gasser, Florian
1
Germann, Frank
1
Hattula, Johannes D.
1
Hodis, Monica
1
Hsu, Liwu
1
Hutchins, Jennifer
1
Iyer, Pramod
1
Krush, Michael T.
1
Lukas, Bryan A.
1
Mahajan, Vijay
1
Maistrenko, Volodymyr
1
Minton, Elizabeth A.
1
Moke, Dierto Matanda
1
Nicol, Cameron Duncan
1
Nikolov, Atanas
1
Rajaratnam, Daniel
1
Reinecke, Sven
1
Saini, Amit
1
Schindler, Robert M.
1
Schmidt, Martin
1
Schmitz, Christian
1
Sleep, Stefan
1
Sohi, Ravipreet S.
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Whitwell, Gregory J.
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Journal of the Academy of Marketing Science
3
NIM marketing intelligence review : NIM MIR
3
Journal of business research : JBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Marketing Review
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of Business Research
1
Journal of marketing research : JMR
1
Marketing Letters
1
Technology audit and production reserves
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ECONIS (ZBW)
13
RePEc
2
Other ZBW resources
1
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1
(Re)claiming marketing’s strategic role : get the board on board!
Ebbes, Peter
- In:
NIM marketing intelligence review : NIM MIR
17
(
2025
)
2
,
pp. 30-35
Persistent link: https://www.econbiz.de/10015547544
Saved in:
2
Beyond the 4Ps : how marketing can influence strategy in a changing landscape
Germann, Frank
- In:
NIM marketing intelligence review : NIM MIR
17
(
2025
)
2
,
pp. 10-17
Persistent link: https://www.econbiz.de/10015547486
Saved in:
3
Marketing as a silo-breaker : how to turn organizational constraints into opportunities for strategic influence
Buder, Fabian
;
Gasser, Florian
- In:
NIM marketing intelligence review : NIM MIR
17
(
2025
)
2
,
pp. 48-53
Persistent link: https://www.econbiz.de/10015547558
Saved in:
4
Analysis of the marketing impact on the market and the end user of vegetable production
Maistrenko, Volodymyr
- In:
Technology audit and production reserves
6
(
2023
)
4/74
,
pp. 58-62
Persistent link: https://www.econbiz.de/10014497288
Saved in:
5
Navigating the AI wave for sales management : the mediating role of marketing agility
Iyer, Pramod
;
Nikolov, Atanas
;
Sleep, Stefan
;
Eskridge, Brad
- In:
Industrial marketing management : the international …
127
(
2025
),
pp. 62-73
Persistent link: https://www.econbiz.de/10015431693
Saved in:
6
Marketing's next era : the scope and impact of marketing's future, the reach and legacy of Shelby Hunt
Clark, Terry
;
Azab, Carol
;
Key, Thomas Martin
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535005
Saved in:
7
What becomes sacred to the consumer : implications for marketers
Schindler, Robert M.
;
Minton, Elizabeth A.
- In:
Journal of business research : JBR
151
(
2022
),
pp. 355-365
Persistent link: https://www.econbiz.de/10013459811
Saved in:
8
Birds of a feather : intra-industry spillover of the Target customer data breach and the shielding role of IT, marketing, and CSR
Kashmiri, Saim
;
Nicol, Cameron Duncan
;
Hsu, Liwu
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 208-228
Persistent link: https://www.econbiz.de/10011658057
Saved in:
9
Values that shape marketing decisions : influence of chief executive officers' political ideologies on innovation propensity, shareholder value, and risk
Kashmiri, Saim
;
Mahajan, Vijay
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 260-278
Persistent link: https://www.econbiz.de/10011697356
Saved in:
10
Dispersion of marketing capabilities : impact on
marketing
's
influence
and business unit outcomes
Krush, Michael T.
;
Sohi, Ravipreet S.
;
Saini, Amit
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 32-51
Persistent link: https://www.econbiz.de/10010489570
Saved in:
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